ADVANCING GREEN INNOVATION TO IMPROVE ENVIRONMENTAL SUSTAINABILITY in Malaysian Hotels
DOI:
https://doi.org/10.24191/xc29jm22Keywords:
Green innovation, Environmental Performance, Sustainability, Malaysia Hotel IndustryAbstract
This study investigates the influence of various factors on green innovation and its impact on environmental performance in hotels located in Kuala Lumpur, Malaysia. Adopting a quantitative, cross-sectional design, data were collected through structured questionnaires and analysed using AMOS. The analysis incorporated exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results reveal that green organisational culture, innovation strategy, energy conservation and environmental regulations significantly affect green innovation, which positively influences environmental performance. These findings contribute to the limited literature on green innovation in the hotel sector and highlight implications for environmental stewardship in hospitality contexts.
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