e-AJ is indexed in MyCite. Introduced in 2012, e-Academia Journal (e-AJ) is an official journal of Universiti Teknologi MARA Cawangan Terengganu with a registered e-ISSN 2289-6589. It is an open-access journal which published article is in English. This journal will be accepting social science. PUBLICATION IS FREE OF CHARGE. e-AJ is indexed in MyCite. Also available at Google Scholar and MySitasi.
The role of social media orientation to improve relationship quality and innovation performance in SME’s
This study aims to determine how the role of social media orientation towards the quality of relationships and innovation performance through sharing or gathering knowledge between organizations in SMEs. The rise of the use of social media is an attraction for SMEs to look for in maintaining good relations with stakeholders. With easy access and extensive networks, social media will be able to have a positive and beneficial impact on SMEs. Therefore, social media can play a role in inter organizational knowledge sharing about SMEs to produce good relationship quality with customers and other SMEs that are industrially based on their value congruence which will improve SMEs innovation performance. Data obtained from 109 SMEs owners in Indonesia with the criteria of using digital technology (social media) as a business tool and has been operating for 1 year. Data collection was carried out using a questionnaire which was further analysed using Partial Least Square (PLS). The results showed that there was a positive and significant influence on social media orientation on inter organizational knowledge sharing while inter organizational knowledge sharing had a positive and significant effect on relationship quality and innovation performance, and value congruence could also moderate the relationship between inter organizational knowledge sharing and relationship quality.
Copyright (c) 2020 Adelia Ika Damayanti, Ardian Adhiatma, Olivia Fachrunnisa https://creativecommons.org/licenses/by-nc-nd/4.0
Mathematics courseware for dyscalculia students (MCDYs)
MCDys is a courseware created as a learning tool for students with dyscalculia. The syllabus is developed based on the Linus module that is provided by the Kementerian Pendidikan Malaysia (KPM). Dyscalculia is a term used for learners that have a disability in learning mathematics. In developing this courseware, ADDIE model is used. ADDIE is a framework that many instructional designers and developers use to develop the courses. There are five stages in ADDIE Model which are analysis, design, development, implementation, and evaluation. To design the interface, Schneiderman's eight golden rules of interface design is used. Schneiderman's eight golden rules include striving for consistency, enabling frequent users to use shortcuts, offering informative feedback, designing dialogue to yield closure, offering simple error handling, permitting easy reversal of actions, supporting internal locus of control and reducing short-term memory load. The content of the courseware uses interactive approaches such as video, animation, and quizzes, and game-based activities to encourage users’ understanding and grab their attention. User evaluation and expert evaluation were conducted to test the effectiveness and acceptance of the interface, usability, activity, navigation, multimedia, sound, image, text, animation, and video. The results show that the courseware has the highest score for usability score with a mean of 4.6(SD=0.55). For future enhancement, more animation will be explored to suit the dyscalculia students’ learning.
Copyright (c) 2020 Muhamad Shazrie Suhaidi Noordin, Ummu Fatihah Mohd Bahrin, Siti Salbiah Hamzah, Siti ‘Aisyah Sa’dan https://creativecommons.org/licenses/by-nc-nd/4.0
The role of community agreeableness and digital intelligence to improve SME’s innovation performance
The purpose of this study is to discuss how the role of community, sharing of knowledge between organizations, and digital intelligence on the performance of innovations is conceptualized to develop community capacity. Digital economic distribution can develop many SMEs in several regions in Central Java. As an entrepreneurial trend, innovation has a very important role for SMEs because it must have the ability to use digital technology properly. Efforts to Improve Performance Held by Renewing SMEs for Communities that have the same goal are called Community Agreeableness. Benefits of creating a community are a place to share knowledge and improve knowledge and skills within the SME community supported by digital intelligence. While the method used is a kind of quantitative explanatory research. The sample in this study amounted to 175 SMEs in Central Java who have used digital technology for online marketing and have used at least 1 year. The types of data in this study were obtained from primary data. Primary data were obtained directly from the main sources either from individuals, namely a questionnaire in the form of google which was distributed via WhatsApp personally to each respondent. Data collection methods are used through questionnaires and will then be analyzed with Partial Least Square (PLS) statistical analysis techniques. The results showed that community approval had a positive and significant effect on knowledge sharing between organizations, community approval was positively and significantly related to collaboration skills, knowledge sharing between organizations had a positive and significant effect on innovation performance, collaboration skills had a positive and significant effect on innovation performance, and digital intelligence is able to moderate the relationship between sharing knowledge between organizations and innovation performance. Hence, increasing the capacity of the community plays an important role in improving innovation performance in SMEs.
Copyright (c) 2020 Dita Prameswari, Olivia Fachrunnisa https://creativecommons.org/licenses/by-nc-nd/4.0
Perceived challenges towards Education 4.0 implementation among academicians: A preliminary analysis
The Industrial Revolution caused major changes in the economy and advancement in technology. Specifically, IR4.0 stimulates the development of Education 4.0, in which the use of information, internet and technology become part of the teaching and learning process allowing students to learn at any time through digital platforms. Promoting for Education 4.0 involved challenges particularly constant changes in the teaching and learning techniques, and the facilities to cater to the technology demands. This study attempts to assess perceived challenges towards Education 4.0 implementation among the academicians at a comprehensive university and to explore the relationship between gender and perceived challenges among them. Based on purposive sampling, online questionnaires were distributed via google form to a population of 352 academicians in the selected comprehensive university. Data gathered from 127 responses were analysed using SPSS. The findings indicate the majority of the respondents perceived IT infrastructure as the main challenge, while the skills of individuals are the least challenges towards Education 4.0 implementation. However, there is no evidence of a significant association between gender and any of the perceived challenges items. Thus, regardless of male or female academicians, they have a similar perception of the challenges towards Education 4.0 implementation. The findings assist the Education 4.0 stakeholders to look into those perceived challenges and take necessary actions such as increasing budget allocation for IT facilities, as a support towards the success of Education 4.0 implementation. Future research may be undertaken to examine more specific infrastructure challenges in implementing education 4.0 at other comprehensive universities as well as at research universities and focused universities.
Copyright (c) 2020 Yunita Awang, Azuraidah Taib, Nazuha Muda https://creativecommons.org/licenses/by-nc-nd/4.0
5S Practice: Its effects on quality and productivity of work among UiTM support staff
The 5S concept, practiced in Japan since the early 1980s, is the most widely accomplished practice in organizations in both the public and private sectors. To create a more comfortable, organized, clean, safe,neat and quality work culture within an organization, 5S practices were then introduced in Malaysia in the mid-1980s. It is able to define, achieve and ultimately maintain a better standard of work culture while increasing the value of employees in an organization. In this regard, the study was conducted to determine the effects of implementing 5S practices on productivity and quality of work among UiTM Cawangan Pulau Pinang’s support staff. The questionnaire was distributed to 60 respondents working in the workshops, laboratories, and kitchens at UiTM Cawangan Pulau Pinang. The data were analyzed using the Statistical Package for the Social Sciences (SPSS) software version 21. This study found that the effects of 5S practice among UiTM Cawangan Pulau Pinang support staff in terms of quality and productivity of work were quite excellent, reflecting the improvement in the work quality and productivity among support staff since 5S was implemented. This indirectly improves quality and productivity of laboratories, workshops, and kitchens services. The campus management needs to recover the lack of 5S practice to optimise the work quality and productivity among the support staff.
Copyright (c) 2020 Wan Noorli Razali, Zuraira Libasin, Rosley Jaafar https://creativecommons.org/licenses/by-nc-nd/4.0
EatNTrack Malaysia Mobile Application Food Calories Tracker - A Conceptual Paper
Diet and nutrition apps are among the most popular health and fitness apps used by an increasing number of mobile device users. Undeniably, health and nutrition are some of the valuable aspects of life. With the introduction of mobile computing, health knowledge became much easier to understand due to its mobility and usability. A vast range of smartphone apps is emerging for tracking health and food. However, the existing mobile applications in Malaysia are lacking some important features. To address this limitation, the present mobile application responds by attempting to design and develop a Malaysian mobile nutrition application known as EatNTrack. EatNTrack is a mobile nutrition application that provides crucial features such as the ability to capture the food especially Malaysian foods, scanning food barcode, set the goal and calories of the day, a reminder for the user to capture the food, monthly progress of user, and integration with a wearable device. The needs of these features will give insight into many aspects of a user's eating habits. The more specific and accurate users with reporting, the more accurate their information will be. The aim of the study was to establish an innovative mobilebased dietary awareness tool that could be used to monitor target users' food intake.
Copyright (c) 2021 Maisarah Mohd Saleh, Siti Aishah Abd Rahman, Ainamardia Nazarudin, Nurul Ain Abu Kasim, Fatin Aqilah Abdul Razak https://creativecommons.org/licenses/by-nc-nd/4.0
Adopting the “Explain EDU” Application Approach in Teaching Mathematics and Statistics
Interactive whiteboards (IWB) is known as one of the most revolutionary instructional technologies for various educational levels. One of the popular applications among educators that can be used as an extremely versatile interactive whiteboard is 'Explain EDU' (EEDU) application. EEDU works as a platform for borderless learning, sharing and collaborating using an IWB. It is an iPad app that is used to create dynamic lessons, presentations and other content that can be easily shared with others. Students who participated in this study are those from Faculty of Computer and Mathematical Sciences who enrolled in a mathematics or statistics course at Universiti Teknologi MARA (UiTM) Terengganu during the March – July 2019 semester. This study aims to gain insight on students' opinions and perspectives in learning Mathematics and Statistics subjects when being taught by using the EEDU application. The result suggests that the use of Explain EDU application in class for teaching does enhance students attitude towards learning mathematics or statistics course.
Copyright (c) 2021 Nur Hidayah Md Noh, Sarah Yusoff, Nor Aini Hassanuddin, Nursyazni Binti Mohamad Sukri https://creativecommons.org/licenses/by-nc-nd/4.0
The Determinants of External Auditors’ Independence for Politically Connected Firms in Malaysia
The auditing profession is a major concern for stakeholders and has been in a quagmire for the past years. To overcome the concern, client firms must take the initiative to assure that the management does not put pressure on the external auditors. Therefore, firms need to take part in positively influencing external auditors‟ independence to reduce the complexity of audit procedures, and consequently, improve external auditors‟ independence. Thus, the determinants of factors are needed to assure and maintain the independence of the external auditors at any time to perform their audit work. Hence, the main objective of this study is to examine the determinants of external auditors‟ independence among politically connected firms in Malaysia. The determinants are classified into two which are, first, auditor attributes namely, audit tenure and non-audit fee, and second, audit committee characteristics which consist of audit committee‟s independence and audit committee‟s diligence. Four hypotheses were developed and tested using a total of 46 sample firms from 2014 to 2018 with 230 firm-year observations. This study used secondary data from which the information was obtained from annual reports and DataStream. The results reveal that non-audit fee and audit committee‟s diligence influenced external auditors‟ independence, whereas audit tenure and audit committee‟s independence did not. Altogether, this study has provided useful information and implications for the professional bodies and Bursa Malaysia to help strengthen the principles of auditors‟ independence in politically connected firms.
Copyright (c) 2021 I.K. Norziaton, Nurul Nadhirah Muharam https://creativecommons.org/licenses/by-nc-nd/4.0
Film Review as an Approach in Teaching and Learning Fundamental of Islam
21st century learning requires lecturers to change from traditional learning to student-focused learning as well as applying critical learning and critical thinking skills. The film approach has been used in the subject Fundamental of Islam (CTU101) which is a compulsory subject for year 1 students of UiTM. This study is to identify the effectiveness of the film approach and the ability of students to integrate understanding related to Fundamental of Islam in film contents. The problem statement states two issues; firstly, learning challenges during the COVID-19 pandemic period and secondly learning challenges for Islamic Studies subjects. This study has selected five films that are included in the CTU101 syllabus, namely, My Name Is Khan, 2012, Laskar Pelangi, Jilbab Traveler, and Joker. This research used quantitative data to hundred CTU101 students and analysed using SPSS 20.0 software. This research has shown all positive reactions and happiness from students. Learning through films, well guided from a lecturer will then be a good approach for Islamic Studies subjects. The findings of the study show that students feel fun and easy to apply the fundamentals of Islam in daily life. Hence, watching movies while studying can alleviate some of the stress in the pandemic season that demands learning online.
Copyright (c) 2021 Farah Safura Binti Muhammud https://creativecommons.org/licenses/by-nc-nd/4.0
The Concept and Application of ICT on SMEs performance in Nigeria: Limitation and Challenges
Small and Medium Enterprises (SMEs) play a vital role in growing and building developing nations' national economy. This study investigates a deep understanding of the influence of Information Communication Technology (ICT) on SMEs' performance in Nigeria. The study found out that most SME owners engage in local business practices in nature of the operation, and marketing strategies are limited within the country. Hence, this is a growing concern, the need to broaden the field of doing business through global integration with ICT aid, which would improve the country's economic growth at large. Based on the literature reviewed, this research work helps to identify the underlying causes, limited ICT readiness, its effectiveness and the need for ICT implementation into business processes, and the knowledge of its potential benefit. Therefore, this paper examines the role of ICT in small businesses' performance; this is estimated to enhance firm productivity and increase profitability, improving overall SMEs’ performance. The study recommends that provision be made for more ICT training facilities, and SMEs need to embrace information and communication technology in terms of resources, networks, and consumer skills. Entrepreneurs are to be enlightened and educated on how ICT can be used to boost operating efficiency. The government should create an enabling environment by offering ICT infrastructure that will promote its growth and implementation in SMEs. This study's data relied on secondary data and current research on SMEs worldwide, focusing on Nigeria.
Copyright (c) 2021 Temitope Teniola Onileowo, Ayodeji Ireti Fasiku https://creativecommons.org/licenses/by-nc-nd/4.0
Factors Affecting the Culture of Innovation in the Activities of Innovative and Creative (KIK) / Innovation Group at Pahang State Secretary Office, Kuantan
The aim of this study is to identify the factors that influence the culture of innovation in Pahang State Secretary Office, Kuantan through the activities of the Innovative and Creative Group (KIK) /Innovation. This study also intends to find the relationship between involvement and cultural factors of creativity and innovation in the Pahang State Secretary Office .Based on the study and knowledge gained from relevant literature, a conceptual framework is gradually built. The sample technique used to fulfil the study's goal was stratified random sampling .The sample size of respondents from the Pahang State Secretary's Office, Kuantan selected is 103 out of 140 total population of the Pahang State Secretary's Office consists of KIK / Innovation group. Descriptive analysis of the data collection found that the framework is dependable and delivers what it was designed for, with significant item-to-total correlations and regression analysis for the dimensions studied and a high Cronbach's alpha value. This methodology is used in this study since it is a convenient way to gather information from respondents. The information was collected using a questionnaire provided. Cronbach Alpha coefficients were used to assess reliability. There were four independent variables and one dependent variable in this study. Studies have found that change management and learning greatly influence and influence engagement and innovation culture. Research in the future should look at how a culture of innovation can be used as a driver to develop creativity and innovation in organisations.
Copyright (c) 2021 Mazri Mamat, Wan Asri Wan Ab. Aziz https://creativecommons.org/licenses/by-nc-nd/4.0
Understanding Landscape Architecture Industry Needs: A Preliminary Review of Graduates Communication Proficiency Model (CPM)
Communication is a fundamental part of the working environment that comprises interpersonal relations and communication between groups and individuals and other social interactions within the active community. Communication and soft skills have become an important issue due to the lack of study and development, especially in the Landscape Architectural practice. It can be seen that the lack of communication and soft skills by current graduates has affected employability leading to a large quantity of unemployment and lack of advancement within the landscape industry. Hence, to keep up with the current trends of what employers seek within these landscape architecture graduates, it is believed that a paradigm shift in the training of students must take into account the development of Communication Skills within the curriculum to help aid the development of graduate employability skills. A method of assessing communication skills is also required to rate a Landscape Architect’s level of communication competence to further enhance the graduates’ career in the industry.
Copyright (c) 2021 Amir Zuhairy Alias, Nurhayati Abdul Malek, Noriah Othman, Noralizawati Mohamed https://creativecommons.org/licenses/by-nc-nd/4.0
Innovative in Teaching Mandarin through Scaffolding Strategies
The arrival of advanced communication and information technologies has changed the method of teaching and learning in the 21st century. Thus, different types of impactful teaching approaches have been applied by educators to ensure that the focus of education is not only to deliver knowledge but also to cultivate students’ problem solving, creativity, collaboration and communication skills. In view of a subject which is totally new to students, they need time to learn and practise the skills learned which include listening, speaking, reading and writing. However, the credit hour for the particular subject is only two hours per week, which is a challenge for the lecturer to guide students in achieving the learning outcomes of the subject and to implement the teaching and learning process. Therefore, the scaffolding teaching method was chosen as an action research to see the impact on student’s learning. The focus of the study was Introductory Mandarin Level 1. The new roles of teachers were applied through a mechanism including self-learning, group discussion, and presentation. Lecturer had designed and created self-learning notes as a reference to help students understand the particular lesson, facilitated students using effective questioning skills and summarized the lesson at the end to scaffold students’ learning. At the end of the semester, students were required to answer a survey questionnaire regarding teaching and learning. This approach gave a positive result which showed that it managed to motivate students to participate in class. Students enjoyed the activities in class and were more active and confident to express their ideas as they understood the topic well during their discussion rather than one way lecture in the class.
Copyright (c) 2021 Yann Sheng Chan, Choo Peng Tan, Oi Leng Chong, Chun Keat Yeap https://creativecommons.org/licenses/by-nc-nd/4.0
Factors Influencing Students' Motivation in Online Learning for Arabic Language Courses at UiTM Perlis Branch
Online learning applications are an important medium in Arabic language education to replace face-to-face teaching and learning nowadays. Therefore, this study aims to identify the applications of students' interests in online learning and the factors that influence students' motivation in online learning for Arabic Language courses. This study used a quantitative study design using stratified random sampling. Data were collected using a questionnaire instrument and analyzed using IBM SPSS Statistics software. This questionnaire used the Likert Scale 5 measurement of Strongly Disagree, Disagree, Not Sure, Agree and Strongly Agree to identify the applications that students are interested in online learning and the factors that influence their motivation in online learning for Arabic language courses. The sample involved in the study was a total of 216 students who took Arabic language courses at Universiti Teknologi Mara Perlis. This study suggested that lecturers should use Google Meet, U-Future, WhatsApp, Telegram and Google Classroom applications in teaching Arabic. Meanwhile, the main factors that influenced the student’ motivation in online learning for Arabic language courses are the frequent use of online materials provided as well as the recorded lecture videos.
Copyright (c) 2021 Ummi Syarah Ismail, Majdah Chulan, Nor Alifah Rosaidi, Nor Azriani Mohamad Nor, Noraini Ismail, Nadhilah Abdul Pisal https://creativecommons.org/licenses/by-nc-nd/4.0
Bolstering Transformation Delivery through Employee Engagement and Innovative Work Behaviour in Malaysia Public Services: A Conceptual Paper
The debut of National Transformation 2050 validates that Malaysia is committed in standing tall amongst the developed nations. Over the years, numerous transformation programs have been introduced to enhance the wellbeing of the nation and its people. Among the agenda is to overcome challenges in public services delivery which include the improvement of services by the counter service team and frontliners as well as the enhancement of reliability and integrity, issues of productivity, and many more. Public servants are an important source of innovation for an organisation that needs to be continuously nurtured. To accelerate the outcome, engagement was reportedly found to be the key enabler for sustainable success in any change or transformational-related event. Fostering employee engagement will nurture many prodigious advantages such as augmenting people’s innovative mindset and will greatly enhance the likelihood for a successful transformation program to happen. Along with the derivation of theoretical concepts guided by Social Exchange Theory (SET), the proposed concept is further reinforced through the best practices obtained from developed countries that have adapted best practices in employee engagement and innovation. The critical key area to a developed nation is always the wellbeing of its public services. In shaping Malaysia to be one of the most prominent figures in the future, everyone needs to be a builder.
Copyright (c) 2021 Ahmad Syahmi Ahmad Fadzil, Roshidi Hassan, Nur Fatihah Shaari, Amir Imran Zainoddin https://creativecommons.org/licenses/by-nc-nd/4.0
Youths’ Intention towards Online Food Delivery (OFD) Services in Kota Kinabalu
The business of online food delivery (OFD) services has grown rapidly over the years and more so during the COVID19 pandemic. To date, a significant amount of research works relating to OFD services have been conducted, however, not many have focused on the intention of using OFD services especially from the youths’ perspective. Hence, the purpose of this study is to examine youth’s intention of using OFD services. The study applied a quantitative approach and the unit of analysis for this study is the youths between 18 to 40 years old, as the potential users of OFD services living in Kota Kinabalu, Sabah. Through the cross-sectional data collection approach and purposive sampling technique, 346 samples were collected via an online survey questionnaire. The survey questionnaire was adopted from previous studies with minor modifications, validated and pilot tested. A total of 346 responses were collected and analysed using descriptive and multiple regression analysis. The results indicated all the predictors (convenience motivation, time-saving motivation, price-orientation motivation, and hedonistic motivation) significantly affect youth’s intention towards OFD services. The study contributes to the existing literature on OFD and practical implications to the food industry, food delivery services, and marketers from the youths’ perspective.
Copyright (c) 2021 Michelina David, Spencer Hedley Mogindol, Christy Bidde, Silverina Anabelle Kibat, Boyd Sun Fatt https://creativecommons.org/licenses/by-nc-nd/4.0
Factors That Influenced the Effectiveness of Training Program Organised By the Public Training Institutes in Eastern Region of Malaysia amidst the Outbreak of COVID-19 Pandemic
This study aims to find the relationship between the factors that influenced the effectiveness of the training program in the Public Training Institute located in the Eastern Region of Malaysia amidst the outbreak of the COVID-19 pandemic from early 2020 to date. Many PTIs have to strive in maintaining their operation during the pandemic with limitations of movements and changes in teaching approaches. The data was collected by using a set of questionnaires that was distributed online through WhatsApp (using a GoogleForm link) to all of the respected respondents that consist of training participants. The data was analysed by using Pierson Correlation Coefficient. The study discovered that all the factors (Improvement in Knowledge and Skills, Content of Courses, Training Approaches, and The Performance of Facilitators) have a strong association with the effectiveness of the training program during the pandemic. Thus, all factors have given effect to the level of effectiveness of the training program in all PTIs across the Eastern Region of Malaysia amidst the outbreak of the COVID-19 pandemic.
Copyright (c) 2021 Ariffatri Mohammad, Wan Asri Wan Ab. Aziz https://creativecommons.org/licenses/by-nc-nd/4.0
Turnover Intention in Non-Governmental Organisation (NGOs): A Case Study of Recreation Society at Kuantan, Pahang
The hidden cost caused by employee turnover is inevitable. In filling in the vacancy of a position, the causes of turnover will affect the cycling systems. Low turnover rate is essential to an organization’s human resources department as it shows an excellent indicator of budgeting and training cost. This study aims to examine the significant relationship between the factors namely organizational commitment, job stress, job satisfaction and reward satisfaction with turnover intention among committee members in recreation society at Kuantan, Pahang. The sample size of respondents from this society selected in Kuantan, Pahang is 169 from 316 of the population sizes. Stratified random sampling technique was chosen in achieving the objectives of this study because it is a systematic data collection method. The data for this study was collected from the questionnaires distributed to the respondents by using Google form. Altogether, there are four independent variables and one dependent variable. Statistical Package for Social Science version 23 (SPSS) was employed to perform data analysis of the study. The study discovered that organizational commitment, job stress, job satisfaction, and reward satisfaction have significant relationships with turnover intention. These factors like organizational commitment, job stress, job satisfaction and reward Satisfaction are suitable in predicting and analysing organizational behaviour regarding human resource management. Hence, it is crucial to study turnover intentions in organizational management.
Copyright (c) 2021 Mazlan Mamat, Wan Asri Wan Ab. Aziz https://creativecommons.org/licenses/by-nc-nd/4.0
A Review of Hotels’ Survival Strategies during COVID-19 Pandemic in Malaysia
The study is about the strategies to help the hotel industries survive during the COVID-19 pandemic. Since this pandemic never happens before, the hotel industries are not ready to face such challenges in the business. Since the COVID-19 first outbreak, many businesses were affected and experienced a dramatic drop in the sales and revenue which no exception for hotel industry. For that reason, a study regarding the strategy or plan on how to make the hotel industries survive and avoid shutting down was conducted to help the business which had reached a dead end. Therefore, the objective of this study is to analyse the hotels’ strategies to survive during COVID-19 pandemic. In this study, the secondary data method was used to obtain data from recent studies by other researchers from academic journals, articles, and websites from the trusted sources. There are three strategies that was often applied by hotels in other countries which are cutting cost, becoming a quarantine hotel, and having pricing strategy. These strategies had shown a positive result and suitable to be applied by the hotels during COVID-19. The findings of this study can help the top management of the hotels to find the solutions on how to generate revenue and to sustain longer in the industry. Plus, hoteliers also can come out with a new polished strategy in the future and help them winning the battle against COVID-19.
Copyright (c) 2021 Fauziah Deraman, Noralisa Ismail, Siti Nurhaliza Hamzah, Tuan Zulaikha Atiqah Tuan Zainudin https://creativecommons.org/licenses/by-nc-nd/4.0
Service Quality and Client’s Satisfaction: A Case Study among Employees at a Government Agency in Kota Samarahan towards Counter Services in Urban Transformation Centre (UTC) Kuching
The study of service quality and clients’ satisfaction has been used by organisations to deliver better services to their clients. While many studies have been done on this topic from the perspective of the public towards the government service, there were few emphases from the perspective of the government servants (G2G) towards the government services offered by other government agencies. This study aimed to investigate the relationship between service quality and clients’ satisfaction among employees at a government agency towards counter services at Urban Transformation Centre (UTC) Kuching, Sarawak. The study includes all five elements of Service Quality Dimensions (SERVQUAL) which were Tangible, Reliability, Responsiveness, Assurance, and Empathy. This study includes all employees of a government agency in Kota Samarahan, Sarawak. Questionnaires were distributed to respondents through Google Form with a returned rate of 88%. It was found that empathy and responsiveness variables had a strong and positive correlation with Clients’ Satisfaction while Assurance, Reliability, and Tangibility had a moderate and positive correlation with Clients’ Satisfaction. These findings implied that clients were more satisfied with services that were handled with care and discretion as well as quickly resolving unexpected issues thus providing insights to government agencies to improve their services.
Copyright (c) 2021 Leviana Andrew, Siti Fatimah Abdul Latiff, Haniz Izyan Izzati Ali https://creativecommons.org/licenses/by-nc-nd/4.0
Understanding Purchase Intention for Different Personality Traits in Social Networking Services
What prompts users to readably purchase online compared to others is a beneficial insight for successful marketing campaigns. Purchase intention forecasts actual purchase act thus is desirable to be scrutinised. Furthermore, in social networking services settings, ample factors surface to observe purchase intentions from the user’s standpoint. While there are many facets to an individual makeup, understanding personality traits could be an excellent interplay in explaining purchase intention. The Big Five Factor Model (BFM) is utilised to predict the effect of personality traits in the aspect of business, specifically in the angle of purchase intention in social networking services (SNS). Personality traits (N=133) from the Big Five Model were found to be significant for SNS users’ using multiple regression analysis. Descriptive analyses were included to interpret the data. The value of this study showed that as a group, personality traits were significant on purchase intention, and proved that different versions of a similar message could be churned in a campaign to maximise conversion. The findings can fine-tune marketers’ way of handling different types of messages conveyed in SNS, and this research empirically investigated different personality types drawing from Big Five Model to understand purchase intention in SNS.
Copyright (c) 2021 Azrin Ali https://creativecommons.org/licenses/by-nc-nd/4.0
The Effect of Organizational Justice and Spiritual Value On Employee Engagement and Turnover Intention
This study aims to test and analyze the influence of organizational justice and spiritual value on employee engagement and turnover intention. The population in this study were doctors, paramedics and other nonparamedics at The Unimus Dental and Oral Hospital. Considering the population is only 50 people, the whole sample was used, so this study is a census study. The data source used is primary data obtained from respondents who answered a questionnaire. The data analysis method used is descriptive analysis of variables and partial least square test. The results of this study are 1) organizational justice and spiritual value affect employee engagement, 2) spiritual value and employee engagement are influential in reducing turnover intention, 3) Employee engagement can play a role in mediating organizational justice and spiritual value against turnover intention. The results of this research show that to minimize the turnover intention, there should be efforts on the part of hospital management to provide fairness to its employees, such as the ability to adjust the workload in men and women, the fair attitude of supervisors, the similarity in providing assessments, the importance discussing work results and fair attitudes given by employees in expressing opinions. Other efforts can also be seen from the application of spiritual values at work, namely providing service with earnestly and being courteous to the community or patients
Copyright (c) 2022 Aditya Herwanto, Abdul Hakim https://creativecommons.org/licenses/by-nc-nd/4.0
Performance Enhancement Strategy through Work Engagement: The Role of Transformational Leadership and Structural Empowerment
Having a strategy to enhance human resource performance is important for every organization in order to ensure its sustainability in a global, competitive world. Organization needs to recognize the key factors which play fundamental roles in improving performance so that the efforts are effective and right on target. Transformational leadership and structural empowerment are two factors which have vital roles. The aim of this study is to analyze the effect of transformational leadership and structural empowerment on human resource performance through work engagement. The population in this study were employees in a furniture manufacturing company in Semarang, Central Java, Indonesia. The sampling technique employed in this study was purposive random sampling with 100 respondents and it used questionnaire as a research instrument. Partial Least Square (PLS) was used as data analysis technique. The results showed that transformational leadership and structural empowerment have positive and significant effect on work engagement and human resource performance. Work engagement was also found to mediate the influence of transformational leadership and structural empowerment on human resource performance.
Copyright (c) 2022 Nurhidayati, Najmah https://creativecommons.org/licenses/by-nc-nd/4.0
Office Environment and Workers’ Productivity: Empirical Evidence of Government Workers in Kota Belud, Sabah, Malaysia
Office environment and its relationship with worker productivity is an area of interest for office administrators to set up an office. While most studies proved that there was a significant correlation between the two variables, others presented inconclusive findings. This study explored the relationship between office environment and productivity among the government workers in Kota Belud, Sabah. It focused on four variables of office environment which include furniture, temperature, noise, and lighting. The population of this study are employees in a government institution in Kota Belud, Sabah. This quantitative study employed questionnaire distribution to 115 government employees through convenience sampling method. The findings indicated that the government workers in Kota Belud agreed that office environment does affect their work productivity. All variables of office environment were significant and positively correlated with workers’ productivity. Furthermore, the research reflected that these workers would pay more attention to the quality of office environment aspects for better workers’ productivity and job performance.
Copyright (c) 2022 Leviana Andrew, Darrold Hansen Mathew, Norfarahzila Mohd Zamri, Siti Fatimah Abdul Latiff, Shahera Shaziah Mohd Hamdi https://creativecommons.org/licenses/by-nc-nd/4.0
Lifestyle, Entertainment and Retail Atmospherics of Customer’s Preference Towards A Shopping Mall
A shopping mall is defined as an aggregation of retail and other commercial establishments owned and managed as a single property. Today, shopping malls offer services to customers in the form of convenient access to a desirable mix of retailers within a managed environment to provide a satisfying and safe shopping and leisure experience. This study aims to understand the influence of lifestyle, entertainment, and retail atmospherics on customers’ preferences towards a shopping mall located in Kuala Lumpur, Malaysia. A questionnaire-based survey was conducted to collect information and a total of 250 usable questionnaires were further used for data analysis. The findings indicated that lifestyle and entertainment were significantly related to the customers’ preference towards the mall. Overall, this study provides an understanding of the customers’ preference for a mall and adds to the body of knowledge in understanding consumer behavior.
Copyright (c) 2022 Nor Hashima Hashim, Jeffery Das Anak Lamba, Nina Nabiha Hassan, Wan Nursyuhada Wan Mohd Rozihas https://creativecommons.org/licenses/by-nc-nd/4.0
Increasing Customer Retention through Digital Marketing and Paramedic Competency with Hospital Brand Image as Intervening Variable
Customer retention is a way to retain customers in the business world. A well-maintained business relationship between the company and consumers will positively impact the company in converting customers into repeat buyers. One example of a business that is also a basic need for the community is health services. Therefore, the hospital is one of the important service facilities for the community. To survive and thrive, hospitals must always develop their quality of service and marketing strategies. Nowadays, digital marketing plays an important role in marketing because times have shifted to the digital era. This study analyses the hospital's brand image in increasing customer retention through digital marketing and paramedical competence at Sultan Agung Islamic Hospital Semarang and Islamic Dental and Oral Hospital of Sultan Agung Semarang. This research was an explanatory quantitative research, and data collection was done using questionnaires with a convenience sampling technique. The subjects in this study were dental and oral outpatients at Islamic Hospital of Sultan Agung Semarang and Islamic Dental and Oral Hospital of Sultan Agung Semarang, totalling 177 patients. Analysis of the data used in this study was conducted using Partial Least Square analysis. Based on data analysis, the researcher found that Paramedic Competency and Digital Marketing through Accessibility, Interactivity, and Informativeness increased Customer Retention with Hospital Brand Image as an intervening variable.
Copyright (c) 2022 Mirza Ramadhany Erlinda, Alifah Ratnawati https://creativecommons.org/licenses/by-nc-nd/4.0
Entrepreneurs’ motivation and satisfaction towards Online video-based training and advertisement
This study arose from the researcher's concern and investigation of the inadequacies of Bumiputera SME entrepreneurs in marketing and network business. The goal of this study was to investigate entrepreneurs' motivation and satisfaction with online video-based training. The participants were selected from the new MARA Small Medium Enterprises (SMEs) in Perak, Malaysia and the research method used was a mixed-method sequential explanatory design that included both quantitative and qualitative methods. The independent variables were video-based Facebook training (vFB-Ads) and FB Advertisement (FB Ads). The entrepreneurs' perceived motivation and satisfaction were the dependent variables. A total of 31 entrepreneurs were chosen at random from MARA Negeri Perak. The collected data were analysed using descriptive and inferential statistics. The analysis of the entrepreneurs' perceived motivation towards vFB-Ads revealed that the vFB-Ads drew their attention and were relevant to them. The entrepreneurs' trust and satisfaction with vFB-Ads were also high. Meanwhile, the findings showed that entrepreneurs were pleased with the vFB-Ads and FB Ads.
Copyright (c) 2022 Mariani Mohd Dahlan https://creativecommons.org/licenses/by-nc-nd/4.0
Exploring Islamic Human Values on Self-Regulation for Career Adaptability among Muslim Millennials
The Muslim millennials which refers to those who are Muslim with an age range of birth from 1982-2004, find it easy to change jobs when they feel that their jobs are not suitable for their abilities and interest. Therefore, to be able to face a dynamic and heterogeneous world of work, the application of Islamic human values in resilience and hardiness is important to help them adapt to their future career. Career adaptability is one of the abilities that can help Muslim millennials deal with the transition of environment from college to the work place, as even for a professional employee, being adaptive is still a challenge. Therefore, to be able to face a heterogeneous work environment in the future, the application of Islamic human values in their resilience and hardiness is important. The purpose of this study is to develop a model to improve the career adaptability of the Muslim millennial generation with the lens of Islamic Human Values in resilience and hardiness abilities. Data were collected from 150 of the Muslim millennial generation in one of the Islamic private universities at Semarang and there were two phases, the first phase was qualitative which was conducted by interview and observation and the second phase was quantitative by using a questionnaire. Data analysis tool used was Smart Partial Least Square (PLS) and the amount of data that can be used was 141. The study concludes that Islamic human values have positive significant influence on an individual’s resilience and hardiness. Furthermore, the resilience and hardiness influenced by Islamic human values have a positive significant effect on career adaptability.
Copyright (c) 2022 Meita Triantiani, Olivia Fachrunnisa, Ardian Adhiatma https://creativecommons.org/licenses/by-nc-nd/4.0
Human Rights Protection by Non-Governmental Organisations (NGOs) for Stateless Rohingya in Malaysia
The term ‘refugee’ refers to an individual who has been forced to leave his or her homeland to escape persecution, war, or natural disasters. A refugee has a well-founded fear of persecution, which may be directed towards a specific social group for reasons of religion, race, nationality, political opinion, or membership. This study was conducted to examine the protection of the human rights of Rohingya refugees during their stay in Malaysia. In total, 300 Malaysians were involved in answering an online questionnaire that utilized a Likert scale measurement. The data collected was formulated using the Statistical Package for the Social Science (SPSS). Overall, following the profiling of the human rights of refugees in Malaysia, the findings indicated that the most significant right of the refugees was the Right to Employment. Refugees should be able to obtain employment rights as Malaysia faces a shortage of workers, especially in certain fields offering ‘3D jobs’. This refers to industries that are dirty, difficult, and dangerous.
Copyright (c) 2022 Mohd Ramlan Mohd Arshad, Mohd Na’eim Ajis, Rozita Abdul Mutalib https://creativecommons.org/licenses/by-nc-nd/4.0
Awareness of Cybersecurity: A Case Study in UiTM Negeri Sembilan Branch, Seremban Campus
Cybersecurity is a problem that is rarely discussed by the public, especially among university students in Malaysia. This study aims to determine the significant differences of cybersecurity awareness between genders and to investigate the significant predictors of the cybersecurity awareness. This study adopts a cross-sectional methodology among UiTM Negeri Sembilan, Seremban Campus students (n=201, 19 to 25 years old) using a questionnaire. The results show that male and female students have the same level of cybersecurity awareness. Meanwhile, gender, age, marital status, faculty, type of social media used, hours spent on social media, attitude and environmental factors do not in any way affect the awareness of cybersecurity among students. The results further show that it is only the knowledge factors that differentiate cybersecurity awareness among them.
Copyright (c) 2022 Adlina Kamalulail, Nur Ezzatul Nadia Abdul Razak, Siti Aisyhah Omar, Noreha Mohamed Yusof https://creativecommons.org/licenses/by-nc-nd/4.0