Rochin Demong, Nur Atiqah, Otman, Abdul Kadir and Bawasa, Salmi 2016. Influencing Factors on Customer Satisfaction towards American Brands in the Food and Beverage Industry in Malaysia. Advances in Business Research International Journal. 2, 2 (Dec. 2016), 69–76. DOI:https://doi.org/10.24191/abrij.v2i2.10028 .