MOHD SALLEH, MOHAMMAD ZAIM; MUHAMAD YUNUS, NOR SARA NADIA; ABDUL GHANI, NADIAH MAISARAH; ARIFIN, NORAFIFA; MOHD ALI, AINUNNAZLEE. The Effectiveness of Loyalty Program Towards Customer Loyalty. Advances in Business Research International Journal, [S. l.], v. 4, n. 2, p. 63–68, 2018. DOI: 10.24191/abrij.v4i2.10070 . Disponível em: https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4255. Acesso em: 3 jul. 2025.