Nur Azura Mahmud, Melissa Shahrom, and Norshima Humaidi. “The Role of Social Media As a Persuasive Ubiquitous Learning Tool for Social Engagement towards Social Sustainability”. Advances in Business Research International Journal, vol. 6, no. 2, Dec. 2024, pp. 114-23, https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4191.