Advances in Business Research International Journal
ABRIJ is indexed in MyCite. The Advances in Business Research International Journal (ABRIJ) eISSN: 2462-1838 is a peer-reviewed, open-access academic journal published by UiTM Press, Universiti Teknologi MARA (UiTM), Malaysia. ABRIJ serves as a pivotal platform for advancing impactful and globally relevant research at the intersection of digital transformation, strategic agility and organizational development. We are committed to publishing high-quality, interdisciplinary scholarship that integrates core business domains. The journal invites original empirical and methodological contributions from academics and practitioners worldwide, with a strong focus on insights from ASEAN, Asia-Pacific and other emerging economies. Scope The journal welcomes scholarly contributions that explore, but are not limited to, the following areas: Business Information Technology Marketing in a Digital Economy Human Capital and Organizational Development Strategic and Entrepreneurial Management Corporate Governance and Business Policy ABRIJ particularly encourages submissions that offer interdisciplinary insights, address real-world problems and contribute meaningfully to both academic and professional communities. PUBLICATION IS FREE OF CHARGE. ABRIJ is indexed in MyCite. ABRIJ is also available at MySitasi.
The Role of Teaching Quality, Online Course Design, and Prompt Feedback in Shaping Student Expectations and Academic Performance in the Klang Valley
Due to Corona Virus (Covid-19) outbreaks, there has been a massive change in our education system. The education system has been influenced by Covid-19 and has led to worldwide closures. The whole world has taken this action to prevent coronavirus transmission among students. In response to this action, the education system, especially in Malaysia, has shifted to open distance learning, e-learning. Classes has been conducted via online platform and tremendous changed from traditional to digital. This change is one of the challenges in Malaysia's education system, from junior to higher learning levels. Despite the increase in open distance learning or online classes in higher institutions, this study tends to identify which factor during open distance learning or online classes could lead to students’ academic performance. This paper has identified the relationship between quality of lecturer, course design, lecturer's prompt feedback, and student expectations on student’s academic performance among university students in Klang Valley area. The study was quantitative, therefore, the data has been collected from selected higher institutions via an online survey. The sample for this study consists of higher learning students in selected higher institutions in the Klang Valley area with the total of 200 respondents to assess relationship between impact of open distance learning and student’s academic performance. Data were quantitatively analyzed using regression technique via SPSS. The result demonstrates a significant relationship between quality of lecturer, lecturer's prompt feedback, and student expectations on student’s academic performance. However, course design variables show a negative relationship towards student’s academic performance. Hence, this study confirmed all variables are significantly related to student’s academic performance among university students in Klang Valley
Copyright (c) 2025 Mohamad Imaduddin Zainal Abidin, Nur Atiqah Rochin Demong https://creativecommons.org/licenses/by/4.0
Enhancing Teaching and Learning through Data-driven Optimization of Servicing Code Demand and Lecturer Allocation using WEKA Analysis
The increasing demand for servicing codes across faculties has created a growing need for data-driven decision supports in optimizing lecturer allocation and cost efficiency. This study applies machine learning techniques using the WEKA analytical tool to explore, cluster and classify servicing code applications using a dataset gathered from multiple faculties, and campuses within the Faculty of Business and Management in a selected public university in Malaysia. The dataset of 297 instances comprised attributes such as Course Code, Course Name, Course Type, Faculty, Program, Campus, Total Number of Students Enrolled and Approval Status. The main objective of this study is to identify the demand patterns and optimizing the lecturer’s contribution by maintaining a class sizes of maximum number of students in each class is 30 and a teaching load of up to 20 credit hours per lecturer. An Expectation-Maximization (EM) clustering model revealed five distinct clusters representing varied course demand concentrations and faculty distributions, with Cluster 1 (30%) showing the highest cumulative demand across university courses. Complementary K-Means clustering grouped the data into two major clusters, indicating that a clear differentiation between economic-based and enterpreneurship-based courses in terms of student enrolment volume and approval distribution. Attribute selection through Information Gain Attrite Evaluation model highlighted Program Code, Course Code and Type of Course as the strongest predictors of course approval and demand levels. Furthermore, classification using the Random Forest algorithm depicted that a 95.3% accuracy (k=0.768), confirming robust predictive capability in identifying course approval status and demand trends. These results identifying course approval status and demand trends. These re suggest that machine learning driven approaches can effectively support academic administrations in making informed staffing decisions, balancing full time and part time lecturer assignments, and optimizing cost structures without compromising teaching quality. Theoretically, this study contributes to the emerging literature on data-driven academic resource management and the application of artificial intelligence in higher education operations. Practically, it offers a replicable analytical framework for institutions seeking to forecast servicing code demand and align lecturer allocation strategies with real time dynamics and cost optimization goals.
Servicing code demand, Data driven, optimization Lecturer allocation, Teaching and learning, WEKA
Copyright (c) 2025 Nur Atiqah Rochin Demong, Murni Zarina Mohamed Razali, Juliana Noor Kamaruddin, Sazwan Shamsuddin, Nor Ain Awang, Norjuliatie Kamarudin, Noor Faradilla Wan Othman https://creativecommons.org/licenses/by/4.0
Key Factors Influencing Student Satisfaction with an Online Learning Platform in a Malaysian Higher Education Institution
This study investigates the relationships between Information Quality, System Quality, Service Quality, Perceived Usefulness, Perceived Ease of Use, and Cognitive Absorption with student satisfaction towards an online learning platform. Using data collected from students through a structured questionnaire, correlation analysis and hypothesis testing were conducted to examine the proposed relationships. The correlation analysis revealed that all six factors are significantly and positively associated with student satisfaction, indicating strong preliminary support for the conceptual framework. All hypotheses were supported, confirming that improvements in these six key areas are likely to contribute to higher levels of satisfaction among students. The findings underscore the importance of delivering high-quality information and services, ensuring system reliability, enhancing perceived usefulness and ease of use, and fostering cognitive engagement to maximise student satisfaction. These results provide practical implications for higher education institutions and platform developers seeking to improve the quality and effectiveness of online learning environments. In summary, the correlation analysis provides strong support for the research framework, highlighting that targeted improvements in the identified factors can significantly enhance students’ online learning experiences. Future research could explore additional constructs or examine potential mediating and moderating effects within this context.
online learning platforms, student satisfaction, online learning experience, higher education institutions
Copyright (c) 2025 Aida Azlina Mansor, Nor Diyana Mohammed Shobri , Muhammad Hafiz Abd Rashid, Keshminder Singh Jit Singh https://creativecommons.org/licenses/by/4.0
Artificial Intelligence in Education: A Bibliometric Analysis of Research Trends and Future Directions
This study aims to explore the research trends, intellectual structure, and emerging themes in Artificial Intelligence (AI) applications in education through a bibliometric approach. As AI adoption in education accelerates, understanding these patterns is essential for guiding future research and practical implementation. To achieve this, a bibliometric analysis was conducted on 3,441 documents published between 2010 and 2025, retrieved from major academic databases. Using VOSviewer, the study applied network, density, and overlay visualization to identify co-authorship networks, keyword co-occurrence, and thematic clusters. The findings reveal that machine learning and deep learning dominate the field, forming the core of research themes, while clusters highlight topics such as personalized learning, decision-making, ethical issues, and emerging technologies like generative AI. Early studies focused on foundational methods such as expert systems and fuzzy logic, whereas recent research emphasizes human-centered concerns, including privacy, fairness, and responsible AI use. The integration of AI with big data, IoT, and advanced analytics for educational management also shows significant growth. These insights provide valuable guidance for educators, policymakers, and researchers in promoting the ethical, inclusive, and effective application of AI in education.
Artificial Intelligence, Education, Bibliometric Analysis, Machine Learning
Copyright (c) 2025 Nornazirah Ramli, Noorizan Mohamad Mozie, Erne Suzila Kassim, Juli Dwina Puspita Sari https://creativecommons.org/licenses/by/4.0
Drivers of Social Media Influencing Consumers’ Buying Intentions of Apparel Products in Bangladesh
Advanced technologies and the internet have transformed consumer buying behavior. Consumers currently favor internet shopping over in-person retail experiences. This study aims to examine the drivers of social media that influence consumers’ buying intentions of apparel products. The technology acceptance model (TAM) and the unified theory of acceptance and use of technology 2 (UTAUT2) models were utilized with added variables: compatibility and satisfaction. Data were gathered from 100 respondents through the convenience sampling method. Questionnaires were used as study instruments. The Statistical Package for Social Sciences (SPSS) for Microsoft Windows version 11 was employed to examine the data. The researcher conducted a correlation analysis to examine the relationship between the independent and dependent variables. Regression analysis was conducted to assess the influence of the independent variables on the dependent variable. Regression analysis indicated that compatibility and satisfaction play a significant influence in the proposed model. Perceived usefulness, perceived ease of use and cost have no any influence on consumers' buying intentions. Artificial neural network was drawn to analyse the non-linear relationship between the variables. The study will enable organizations to concentrate more on the drivers of social media that influence consumers’ buying intentions of apparel products. Future research should consider larger sample sizes, diverse geographical areas, and mediating variables such as trust, cultural influence and trendiness.
Copyright (c) 2025 Amena Khatun, S. M. Rifat Hassan https://creativecommons.org/licenses/by/4.0
From Clicks to Carts: How Social Media Shapes Food Purchase Behaviour in Klang Valley
The study investigates the impact of social media on food purchasing behavior in Klang Valley, Malaysia, emphasizing hashtags, social media influencers, and culinary festivals. Data were gathered using a quantitative research approach using an online survey administered to 100 respondents selected via convenience sampling. The results indicate that social media influencers and food festivals significantly influence consumer food purchasing behaviour, whereas hashtags exhibit no significant direct effect. The regression model accounted for 57.9% of the variance in purchase behaviour, highlighting the significance of credibility and experiential involvement in customer decision-making. These results indicate that although hashtags increase visibility, they serve mainly as discovery instruments rather than persuasive strategies. Conversely, influencers and culinary festivals act as significant catalysts for trust, engagement, and purchasing intentions. The research indicates that food marketers have to emphasize partnerships with influencers and experiential platforms while using hashtags as ancillary tactics. Future studies may investigate cultural differences, long-term consequences, and innovative technology like AI-driven customization and virtual reality in influencing customer behavior
Copyright (c) 2025 Norliza Saiful Bahry, Syukrina Alini Mat Ali, Mohammad Zaim Mohd Salleh, Nur Liana Kori, Nur Liana Kori, Azmi Mat https://creativecommons.org/licenses/by/4.0
How attitude, perceived savings, price discount affect, perceived food quality shapes purchase intentions of Menu Rahmah
Malaysians are still dealing with the COVID-19 pandemic's aftermath, despite its recovery. Compounded by the slowdown in the economy, many Malaysians are struggling to afford even the most basic meals. The Malaysian government has introduced Menu Rahmah, a price-discounted meal option, as a response to the current economic crisis, offering an ideal choice for Malaysians in need. The study aims to explore Malaysians' purchase intentions toward Menu Rahmah by extending the Theory of Planned Behaviour (TPB). The data was gathered from 283 Malaysians through an online survey questionnaire. A partial least square structural equation modelling (PLS-SEM) was used to analyse the relationships between the study variables. The study's empirical results indicate that attitude, perceived savings, and price discounts affect significantly influence Malaysians' purchase intention of Menu Rahmah, while perceived food quality does not. This study contributes to the growing literature on TPB and consumer behaviour in discounted products. Additionally, the Malaysian government's Menu Rahmah initiative is a commendable effort to assist struggling Malaysians. By analysing the impact of attitude, perceived savings, and price discounts on Malaysians' purchase intentions, the government and its Menu Rahmah operators can encourage more consumption as an alternative.
Menu Rahmah, Intention, Price discount affect, Attitude
Copyright (c) 2025 Wan Rasyidah Wan Nawang, Amirul Amri Zainudin, Nor Haziah Hashim https://creativecommons.org/licenses/by/4.0
Adopting Artificial Intelligence in Higher Education: Insights from the UTAUT Framework on Students Intentions
The integration of Artificial Intelligence (AI) into higher education is gaining momentum, offering innovative tools that can improve student engagement, support individualized learning, and enhance academic performance. While global statistics indicate that approximately 86% of students have used AI for academic purposes, its adoption among Malaysian undergraduates remains relatively limited. This is despite ongoing national efforts such as the Malaysia Digital Economy Blueprint (MyDIGITAL), which seeks to accelerate digital transformation across sectors including education. Understanding the drivers and barriers to AI adoption in higher education is crucial for developing effective strategies that can enhance teaching and learning experiences. This study investigates the factors influencing students’ intentions to adopt AI in higher education settings. Guided by the Unified Theory of Acceptance and Use of Technology (UTAUT), the research focuses on four core constructs: performance expectancy, effort expectancy, social influence, and facilitating conditions. The findings aim to offer insights that can support effective strategies for AI adoption in Malaysia’s higher education landscape, benefiting educators, policymakers, and technology developers. This study will employ a quantitative, cross-sectional survey to examine factors influencing undergraduate students’ intention to use artificial intelligence (AI) in Malaysian higher education. Data will be collected from a convenience sample of undergraduate students through an online questionnaire adapted from the UTAUT framework. A minimum of 137 participants will be targeted to ensure sufficient statistical power. The data will be analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS, which is suitable for exploratory research involving complex models. This research is expected to advance understanding of technology acceptance in higher education by identifying key factors influencing students’ intention to use AI, offering insights for educators and policymakers to support effective AI integration. Ultimately, the study seeks to contribute to the broader adoption of AI technologies that can transform the educational experience.
Artificial Intelligence, Higher Education, Technology Acceptance, UTAUT Framework
Copyright (c) 2025 Noorizan Mohamad Mozie, Norfazlina Ghazali, Liatul Izian Ali Husin https://creativecommons.org/licenses/by/4.0
Employee Engagement Toward Need Satisfaction in Flexible Work Arrangement: Insights from Malaysia’s IT Professionals
There has been a change in the modern workplace brought about by the increasing popularity of flexible work arrangements (FWA), which are being implemented by organisations with the intention of enhancing employee engagement and need satisfaction. Despite this, research on FWA is still in the process of being developed, particularly regarding the mechanisms that drive the relationship between employee engagement and need satisfaction. In the context of flexible work arrangements, the purpose of this study is to investigate the relationship between employee engagement and the satisfaction of their needs. For this study, quantitative questionnaires that were validated using the Fuzzy Delphi approach were distributed to IT professionals working in Malaysia's information technology and communication industry. The structural equation modelling technique known as partial least squares was utilised in this study by SmartPLS. Z-score normalisation was applied to our 337 data, and Jamovi and Python code were used to perform the screening. According to the findings of the study, there is a positive correlation between employee engagement and need satisfaction. We also found that there were significant relationships between need fulfilment and other aspects of employee engagement, with gender serving as a moderating factor. This was discovered with multi-group analysis. Our findings contribute to the existing body of research on FWA by providing an explanation of the mechanisms that describe the connection between employee engagement and need satisfaction. The findings of this study are significant for ICT industry that want to increase employee engagement and productivity in an environment that allows for FWA. These findings highlight the importance of catering to the requirements of employees and cultivating a supportive atmosphere in the workplace.
Copyright (c) 2025 Ler Chan, Shen Kian Tan, Yong Quay So, Huah Lee https://creativecommons.org/licenses/by/4.0
Exploring the Role of Digital Marketing in Small Business Growth
Small and medium-sized enterprises (SMEs) are crucial to Malaysia’s economic resilience yet may struggle to compete in an increasingly digital environment. This literature review explores how digital marketing contributes to SME growth through the lens of the Technology Acceptance Model (TAM). Based on the recent studies year 2020 to 2025, particularly during COVID-19 pandemic, this paper discusses the factors that influence digital adoption including perceived usefulness, ease of use and social influence. The findings suggest that while digital marketing offers potential, adoption remains inconsistent due to various internal and external barrier. Future research is recommended to include situational and government support as moderating factors. This review contributes to a clearer understanding of how digital tools can empower small businesses and enhance long term sustainability.
Digital Marketing, Technology Acceptance Model (TAM), SMEs, Entrepreneurship
Copyright (c) 2025 Nor Fazalina Salleh, Nur Atiqah Zakiyyah Ramlee , Norfazlina Ghazali , Nini Hartini Asnawi , Lina Nadia Abd Rahim https://creativecommons.org/licenses/by/4.0
A Conceptual Study Between Person-Job Fit and Work Environment on Work-Related Quality of Life among Manufacturing Employees
Work-related Quality of Life (WRQoL) is considered an important matter for employees in the workplace. Employees with low levels of WRQoL have the potential to be exposed to mental health problems such as stress and worsened depression and burnout. However, employees wanted the task to be suited to their physical and psychological needs in the first place. That is called Person-Job fit or P-J Fit. P-J Fit conceptualisations are “demands-abilities” and “needs-supplies”. Thus, there are studies on the relationship between P-J Fit and WRQoL. Although the employees are suited to the task in the workplace in terms of skill and personality, supporting and threat factors contribute to WRQoL. Such supporting and threat factor in the workplace is the work environment. The work environment can be divided into human body activities and work conditions. The risky work environment will contribute to occupational diseases such as NIHL, WRMSDs, and cancer and occupational accidents. In the context of Malaysia, the manufacturing sectors are the highest contributors to occupational disease and accidents. Thus, this study intends to investigate the relationship between P-J Fit, work environment, and WRQoL among manufacturing employees. The instruments involved in WRQoL, P-J Fit, and the work environment that will be used will be discussed. At the end of this study, a conceptual framework will be formed. The conceptual framework will contribute to the Person-Environment Fit Theory. More factors involving the work environment, such as leadership, culture, and colleague relationships, can be studied in the future. It also can be involved in other sectors according to certain factors or focus on the manufacturing sub-sector.
Work-related Quality of Life (WRQoL), Person-Job Fit (P-J fit); Work environment; Person-Environment Fit Theory.
Copyright (c) 2025 Naffisah Mohd Hassan, Mohamad Amirul Nizam Mohamed Thari, Mohd Zulkifli Abdullah https://creativecommons.org/licenses/by/4.0
Perceptions of Key Challenges in Non-Conventional Transboundary Crisis Response Management by Public Authorities in Malaysia: A COVID-19 Case Study
Malaysia’s response to the COVID-19 pandemic, a non-conventional transboundary crisis, revealed significant inefficiencies, with disproportionately high cases and fatalities compared to similar nations. This study examines the challenges faced by public authorities in managing such crises, focusing on four Malaysian agencies and insights from five senior officials. Through semi-structured interviews, the research identifies six critical barriers: poor leadership, ineffective communication, inadequate IT infrastructure, weak data governance, and rigid policy frameworks. These findings highlight concerns about Malaysia’s crisis management system, particularly its limited operational capacity to address complex emergencies. The study offers valuable implications for policymakers, emphasizing the need to strengthen governance structures and address systemic weaknesses to improve future non-conventional transboundary crisis response.
Non-Conventional Transboundary, Crisis Response Management, COVID-19, Public Authorities
Copyright (c) 2025 Zakwan Azahari, Anuar Shah Bali Mahomed, Ho Jo Ann https://creativecommons.org/licenses/by/4.0
Fatigued but engaged: What drives fake news sharing in the age of social media?
The escalation of fake news on social media platforms has surfaced as an urgent issue in Malaysia, particularly among university students who exhibit substantial engagement with digital environments. The swift propagation of misinformation presents considerable risks to public perception, societal unity, and the reliability of media outlets. In spite of the increasing scholarly interest, there exists a paucity of research examining the psychological and behavioral determinants that facilitate the sharing of fake news within the context of Malaysian higher education. In response to this void, the current study meticulously explores the impact of socialization, social media fatigue, self-disclosure, and online trust on the dissemination of fake news among university students. Employing a quantitative, cross-sectional methodology, data were gathered via an online survey from 449 university students throughout Malaysia. The measurement instrument employed a five-point Likert scale to assess the relevant constructs, and multiple linear regression analysis was utilized to evaluate the proposed hypotheses. The results indicate that socialization, social media fatigue, and self-disclosure serve as significant predictors of fake news sharing behavior. Conversely, online trust did not exhibit a statistically significant correlation. This study contributes to the expanding corpus of research on misinformation by elucidating key behavioral factors influencing fake news dissemination in a Malaysian academic context. It provides practical implications for the formulation of digital literacy initiatives and focused awareness campaigns designed to foster responsible online behavior among the youth demographic. Future studies should broaden the participant pool beyond university students, implement probability-based and longitudinal research designs, and integrate additional psychological and contextual factors to augment the generalizability and comprehensiveness of the findings.
Copyright (c) 2025 Wan Hashridz Rizal Wan Abu Bakar, Mohammad Haafiz Aminuddin Mohd Azmi https://creativecommons.org/licenses/by/4.0
Unlocking Employee Agility Through Digital Competency and Empowerment
The main objective of this paper is to explore the relationship between Digital Competency and Employee Agility and the moderation effect of employee empowerment among administrators in Malaysian public universities. A quantitative methodology using PLS-SEM analysis conducted on 310 responses collected through the distribution of survey questions using Google Form. Digital Competency (Information and Data Literacy, Communication and Collaboration, Digital Content Creation, Safety and Problem Solving) were found to have a positive significant relationship with Employee Agility. As a moderator, Employee Empowerment was found to strengthen the relationship between Information and Data Literacy and Employee Agility. However, Employee Empowerment was not found to strengthen the relationship between Communication and Collaboration, Digital Content Creation, Safety and Problem Solving and Employee Agility. This research addressed the gap due to the limited study on Employee Agility and Digital Competency. Malaysian public universities leaders should leverage on digital competency in improving digital competence among administrators and focus on the targeted competence area of digital competency. The research also extending the Person-Environment Fit theory as well as creating new insights for Malaysian public universities leaders to leverage on Digital Competency, Employee Agility and Employee Empowerment.
digital competency, employee agility, employee empowerment, Malaysian public universities
Copyright (c) 2025 Siti Zaleha Ahmad Nadzim, Hasliza Abdul Halim https://creativecommons.org/licenses/by/4.0
Bridging the Theoretical Gap in the Study of Reward and Employee Wellbeing
This comprehensive review of the literature investigates how public sector employees' wellbeing is affected by reward schemes. The correlation between reward and employee wellbeing is a crucial subject of multidisciplinary study in the fields of human resource management and psychology. This concept paper investigates the impact of reward, including both monetary and non-monetary reward of public sector employees in Putrajaya, Malaysia. The study employs a cross-sectional survey design to collect data from employees in different ministries. The research aims to determine the various types of rewards including financial reward like wages and other non-financial reward, such as work-life balance, training, recognition and others that influence the wellbeing of public sector employees. This study will provide useful insights into the particular problems and opportunities of developing effective renumeration system in the organizations especially involving the public sector. The results will assist in developing a more thorough comprehension of how to formulate and implement reward system that enhance the employee wellbeing in the public sector. The study provides recommendations for future research to fill existing gaps and get a deeper understanding of the complex relationship between rewards and employee wellbeing.
Reward, Employee Wellbeing, Conservation of Resources, Financial Rewards, Non-financial Rewards
Copyright (c) 2025 Nur Hanani Muhammad, Shafinar Ismail, Mastura Roni, Mohd Samsuri Ghazali https://creativecommons.org/licenses/by/4.0
The Evolution of Entrepreneurial Mindsets in the Digital Age
With everything going digital in this modern age, the world of entrepreneurship has shifted dramatically, and so has the mindsets of those navigating it. As compared to many years ago, entrepreneurs today think differently, due to the fast pace and constant change of the digital era. This paper explores how digitalisation has reshaped traditional mindset of entrepreneurs by looking at three crucial factors: digital literacy, adaptability, and network orientation. Digital literacy is the set of skills and knowledge required to use digital tools and platforms effectively. Adaptability refers to the ability to adapt and adjust strategies when technology or the market changes. Network orientation is about how entrepreneurs use digital platforms and social media to build connections, find resources, and grow their businesses, often reaching far beyond domestic markets. This paper builds on the Entrepreneurial Mindset Theory (EMT) to create a framework that reflects how entrepreneurs operate in the digital age. It addresses a clear gap in the literature by connecting digital skills with the entrepreneurial mindset, which is something many older models tend to overlook. This paper includes a detailed theoretical framework and a literature matrix to help clarify key ideas. It offers fresh insights into how entrepreneurial thinking is evolving in the digital age, and suggests directions for future research to explore these changes further.
Copyright (c) 2025 Lina Nadia Abd Rahim, Nur Atiqah Zakiyyah Ramlee, Nor Fazalina Salleh, Nini Hartini Asnawi https://creativecommons.org/licenses/by/4.0
Information Security Management Practices in the Digital Economy: A Descriptive Analysis of Current Trends and Future Directions in Malaysia
The main objective of this research is to assess the level of InfoSec practices of Malaysia’s business organizations in the digital economy. The study seeks to provide insights into how businesses and individuals can better protect their data and systems from cyber threats, ultimately contributing to a safer and more secure digital future. A quantitative research method was employed in this research, and it was conducted throughout Malaysia. A total of 250 valid questionnaires were obtained from managers and executives of the Multimedia Super Corridor (MSC) status companies. A purposive sampling method was used to ensure the sample size was well-represented. The descriptive analysis suggests that most organizations have encouraged organizational awareness in InfoSec practices consistent with installing security controls at the first line of and indicating that InfoSec practices are somehow apparent in their organizational settings and the digital economy environment. This study was conducted descriptively to explore the trend and the current InfoSec practices of IT business in Malaysia. Although findings indicate that these companies are currently well-positioned to lead the digital economy, however, further exploration is needed to establish the correlations between InfoSec practices and secure digital business environment in the context of the digital economy. The ramifications of this study are beneficial for policymakers because they provide guidelines for how the pervasive use of computer systems can improve information security management.
Copyright (c) 2025 Muhamad Khairulnizam Zaini, Qamarul Nazrin Harun, Aumuhaimi Md Yusof, Nurhanyza Zakaria https://creativecommons.org/licenses/by/4.0
Factors Influencing Sales Performance among SMEs in Malaysia: Online Platforms Adoption as Mediating Factor
Sales performance is important for businesses to measure the company’s conditions either to grow or sustain in the market. Among the technological landscape, there remain key challenges for businesses to understand the factors that drive sales performance. This study seeks to uncover the retail sector, among small and medium-sized enterprises (SMEs) in Malaysia. This study integrates two theories, Technology-Organization-Environment (T-O-E) as the basis of the framework and Attention-Based View (ABV) as a theory supporting it. The framework suggested sales performance as a dependent variable and online platform adoption as a mediator. The key factors in this research will cover perceived compatibility, relative advantages, perceived cost, top management support, and government support that is based on T-O-E framework. Focusing on the retail sector, this conceptual paper provides a deeper understanding of the adoption processes and offers actionable insights to enhance sales performance through technological integration. Adoption of quantitative research methods with a sample size of 384, determined by using the Krejcie and Morgan table with a specific retail industry in Malaysia. The data of this research are based on sources by government agencies specifically through SME Corp Malaysia, Malaysia Corporative and Cooperative Entrepreneur Development (MECD) and Malaysia Digital Economic (MDEC). Furthermore, questionnaires also are distributed among employees and employer among SMEs for collection data. Data will be measured through SmartPLS software (Partial Least Squares Equation Modelling) to determine direct and indirect mediating relationships. These studies provide insight into SMEs in Malaysia and highlight the importance of adopting online platforms into the business and propose a new landscape towards stakeholders in Malaysia.
Copyright (c) 2025 Muhammad Ameer Syafiq Mohamad Nizam, Yasmin Kamall Khan, Nur Atiqah Rochin Demong https://creativecommons.org/licenses/by/4.0
Shopping Preferences at Shopee Barokah on Products Perspective of Islamic Economy: The Effect of Promotion and Halal Lifestyle Bandar Lampung Community
Recently, the Halal Lifestyle of the Muslim community has been very careful in doing online shopping, this is because of the promotion and demand for the Islamic market, it turns out that halal products have not yet flooded the e-commerce market in Indonesia, while cases that often occur are falsification of halal certificates, halal sticker logo, even mixing non-halal raw materials with halal raw materials. This study uses a quantitative approach. The population in this study is the Bandar Lampung community. Sampling was carried out using a purposive sampling technique with 400 samples as respondents. The data used in this study were obtained from distributing questionnaires. The results of the data obtained that the promotion variable has a negative and significant effect on shopping preferences. And the halal lifestyle variable has a positive and significant effect on shopping preferences. The results of the product moderation test on the relationship between promotion and halal lifestyle towards shopping preferences produce a significant value, which means that the product strengthens the relationship between promotion and halal lifestyle towards shopping preferences.
Copyright (c) 2024 Dwi Kurniasari, Budiman Syah, Dimas Pratomo https://creativecommons.org/licenses/by/4.0
Maqashid Sharia: Relevance of Sharia Compliance in Modern Islamic Banking
Abstract This study aims to compare the performance of Islamic banking in Indonesia and Malaysia using the Maqashid Sharia Index (MSI). The data were processed quantitatively with a total sample of 18 Islamic commercial banks through purposive sampling in Indonesia and Malaysia. Disclosure of MSI is carried out by analyzing annual banking reports for the period 2016−2021 obtained from the central banks of each country and the website of each bank concerned. They tested the hypothesis using the Independent Sample t-Test with the SPSS application version 26. This study proves that the performance of Islamic banks in Indonesia and Malaysia in 2016−2021 experienced differences in achieving Islamic maqashid educational goals (sig. 0.016 < 0.05). On the other hand, this study proves that there is no difference in the performance of Islamic banks in Indonesia and Malaysia in 2016−2021 in achieving maqashid sharia, the goal of justice (sig. 0.321 > 0.05), the purpose of maslahah (sig. 0.920 > 0.05), and the overall maqashid index (sig. 0.416 > 0.05).
Copyright (c) 2024 Henny Sulastri, Erike Anggraeni, , Gustika Nurmalia, Muhammad Iqbal, Muhammad Iqbal https://creativecommons.org/licenses/by/4.0
The Effect of Environmental Performance, Corporate Social Performance and Carbon Emission Disclosure on Company Value
This study aims to determine the effect of environmental performance, corporate social performance, and carbon emission disclosure on the value of companies listed on the Jakarta Islamic Index (JII) for 2018-2021. This study uses a type of quantitative research. This study uses PROPER ranking data, annual reports, and sustainability reports with a total sample of 36 companies. The results of this study indicate that environmental performance has a significant effect on firm value, meaning that as environmental performance increases, it can increase firm value. Corporate social performance has a significant effect on firm value, meaning that companies that improve corporate social performance will further increase firm value.
Copyright (c) 2024 Lusiyana Dewi, Any Eliza , Dinda Fali Rifan https://creativecommons.org/licenses/by/4.0
Innovation Marketing Literacy on Analysis of Corn Farming in Madura
Innovation in marketing management in the corn farming industry is the most important issue in making marketing analysis of corn farms. Therefore, this research will describe and then analyze the comparison of marketing innovations that include Marketing, Strategy, and marketing between districts in Madura. Thus this research is expected to make marketing decisions in a timely manner to prevent marketing difficulties, it is also useful for business analysis among agricultural areas in existing districts as research sample data. In addition to marketing innovation, the analysis of this study also uses the size of the business and the type of farming business. This research is based on descriptive and quantitative research methods. Descriptive methods are used to explain the character of Marketing, Strategy, and marketing. Meanwhile, quantitative methods test the comparison of innovation analysis in different districts. The results will give an idea of the state of marketing and comparison of business areas. Thus, conclusions can be drawn that are useful for developing or improving the marketing management system.
Copyright (c) 2024 Muh. Syarif, Muhammad Alkirom Wildan, Ismie Roha Mohamed Jais, Andria Retno Sari, Farhan Malwidi, Miftahul Jana https://creativecommons.org/licenses/by/4.0
The Influence of Indonesian Micro Productive Assistance Policy on MSME Resilience
The pandemic has had a big impact on MSME actors so they cannot carry out their usual activities. One of the projects in economic recovery is the Banpres for Small and Medium Enterprises (BPUM). The research method used is a quantitative research approach using data collection methods, namely questionnaires, documentation and literature study. The sample in this study is the community receiving BPUM funds in Kec. Sukarame Bandar Lampung. Overall, the results of the study show that the results of a simple linear regression using a partial test (T test) on the BPUM (X) policy have a positive and significant effect on MSME resilience. So it can be concluded that the BPUM policy affects the resilience of MSMEs in Sukarame District, Bandar Lampung City.
Copyright (c) 2024 Sekar Maulidia Hapsari, Mardhiyah Hayati, Diah Mukminatul Hasyimi https://creativecommons.org/licenses/by/4.0
The Influence of Perceived Organizational Support and Work Stress on Counterproductive Behavior in an Islamic Economic Perspective (Study on Central Lampung Employees)
This thesis aims to determine the influence of perceived organizational support and work stress on counterproductive behavior in an Islamic economic perspective (Study on Central Lampung Employees). Some of the reasons behind this research are because based on the research that has been carried out, that it gets a number of employees who experience work stress, it can be caused by the absence of bonuses given, or jobdesc that does not match their expertise. So that it shows the existence of deviant behavior carried out by employees in the company with various types such as: returning home faster and damaging existing facilities at the company, leaving late, and working unprofessionally. The research method used in this study is the quantitative method. The population used in this study was all employees in Central Lampung. Researchers chose the probability sample type, which is a simple random sampling method with a total sample of 98 people. Next is to analyze the data using the Likert scale with the method used is Partial Least Square (PLS) technique.
Copyright (c) 2024 Salsabiila Nur Aziizah, A. Zuliansyah, Weny Rosilawati https://creativecommons.org/licenses/by/4.0
Decisions at Marketplace Shopee on Islamic Business Ethic Perspective: Determination of Online Consumer Reviews and Rating
This study aims to prove and analyze the effect of online customer reviews and online customer ratings on purchase decisions in online shopping at Shopee. This type of research is quantitative research, and the data collection method used is a questionnaire method. This study's population is the Bandar Lampung people who worked and bought products online at Shopee. Purposive sampling technique, with a total sample of 100. The distribution of questionnaires using google forms. The data analysis tool used is Multiple Linear Regression Analysis using the SPSS 26 program for Windows. The results of this study indicate that online customer reviews and online customer ratings have a significant positive effect on purchase decision.
Copyright (c) 2024 Rizky Fadjar Pakaya, Mardhiyah Hayati, Siska Yuli Anita https://creativecommons.org/licenses/by/4.0
Indonesian Sharia Tourism Industry: Opportunities & Challenges Towards Sustainability
The tourism sector is one of the sectors capable of increasing employment and economic growth. Currently, sharia tourism is starting to be in great demand. This is in line with the increase in Muslim tourists from year to year. An increase in Muslim tourists is both an opportunity and a challenge to be able to improve a sustainable sharia tourism sector in Indonesia. The purpose of conducting this research is to find out about the opportunities and challenges of the sharia tourism industry as well as the right strategy for the development of the Indonesian sharia tourism industry. This type of research is qualitative research using descriptive methods with data collection techniques in the form of documentation studies. Based on the research results obtained, the sharia tourism industry in Indonesia has good opportunities and potential as part of a sustainable national tourism industry. The tourism industry also contributes to increasing government revenues. In addition to having tourism potential, Indonesian sharia tourism has several challenges including demand and market aspects, technology and information aspects, regulatory aspects, financing aspects and research and development aspects.
Copyright (c) 2024 Nihayatul Maskuroh https://creativecommons.org/licenses/by/4.0
Green Economic System as Environmental Protection: Case Study in Pt. Pertamina Geothermal Energy Indonesia
The realization of the environmental protection budget by PT PGE Ulubelu looks very large and will have a positive impact, but the process of developing and exploiting geothermal energy at PT. directly side by side with the community, considering that most of the geothermal energy is there. Then, does the use of renewable energy that is in line with the green economy still have a good impact on the environment or vice versa. A research question emerged, namely: (1) How is the concept of implementing a green economy at PT. Pertamina Geothermal Energy Area Ulubelu? (2) What is the form of environmental protection at PT. Pertamina Geothermal Energy Area Ulubelu? (3) How is the concept of green economy and environmental protection at PT. Pertamina Geothermal Energy Area Ulubelu in an Islamic economic perspective? This research uses qualitative research.. By using primary and secondary data the population in this study is PT. Pertamina Geothermal Energy Area Ulubelu, The sampling technique uses purposive sampling using saturated data, namely informants are selected with certain considerations and goals. Then the addition of the sample was stopped, when the data was saturated. The results of the analysis of this research study found interesting facts and opinions where significant positives were answered that the environment around the company implements a sustainable economy and environmental protection by planting trees and CSR programs. However, there are indeed doubts whether the drilling process will cause the things mentioned in question, the fact is that this is not true, the informants have explained in interviews as well as facts from related sources. The concept of green economy is very closely related to geothermal energy, so PT. PGE Ulubelu in particular as the object of this research is said to have implemented the concept of an environmentally friendly economy / green economy, besides that environmental protection is included in the green economy principle where sustainability is an important aspect for life in the future, PT . PGE Ulubelu with the existence of TJSL / Social and Environmental Responsibility and care about the preservation of biodiversity through the budget and its realization allows it to become a pioneer of environmentally friendly renewable energy companies as an alternative source of replacing fossil fuels. In Islamic economics, the emphasis on the prohibition of destroying and exploiting nature without regard to its maintenance is also stated in the Qur'an, Surat Ar-Rum (30): 41-42. In line with the above, PT. PGE Ulubelu is committed to preserving the environment so that vegetation and ecosystems are maintained through an annual budget which is reported in the form of an annual report on biodiversity conservation. PT PGE Ulubelu Area in carrying out exploration, exploitation and production of geothermal resources always tries to place environmental aspects and responsibilities by implementing a well-integrated Company Management System.
Copyright (c) 2024 Arif Kuswanto, Budiman syah, Okta Supriyaningsih https://creativecommons.org/licenses/by/4.0
Islamic Economic Perspective on Poverty Level: Determination of Economic Growth, Unemployment Levels, and Minimum Wages in Lampung Province
The problem of poverty is one of the problems in the economic development of each region, be it a regency or province. The success of Lampung Province in overcoming poverty has not been fully successful, because basically poverty will continue to increase from last year to the following year. As economic growth increases, it is undeniable that poverty will decrease. The unemployment rate in Lampung Province has fluctuated so this has an impact on poverty because it is difficult for workers to get jobs which causes increased unemployment. And the minimum wage has increased, but this has not been able to reduce the poverty rate. The method used in this research is a quantitative method. The data analysis used was multiple linear regression which was processed using EViews 10. The data obtained is secondary data from the Central Bureau of Statistics of Lampung Province. This study aims to determine the effect of economic growth, the open unemployment rate, and the minimum wage on the poverty rate in the District/City of Lampung Province. The results of this study indicate that simultaneously economic growth, the open unemployment rate, and the minimum wage have a significant effect on the poverty rate. Partially, economic growth does not affect the poverty rate, the open unemployment rate has a significant effect on the poverty level and the minimum wage has a significant effect on the poverty level. From the perspective of Islamic economics, the poverty that occurs in Lampung Province in economic activities, the government must apply the principles of Islamic economics. The existence of Islamic economic principles is one of the solutions to the problem of poverty in Lampung Province.
Copyright (c) 2024 Ismi Sari, Heni Noviarita, Yulistia Devi https://creativecommons.org/licenses/by/4.0
Effect of Capital Intensity on Corporate Income Tax Payable
Corporate Income Tax Payable is a tax imposed on income earned by business entities in one year. Many factors can affect corporate income tax. This study aims to analyze the effect of operational costs, profitability, and capital intensity on corporate income tax payable. The companies studied were food and beverage sub-sector companies listed on the Indonesian Sharia Stock Index (ISSI) with a sample of 20 companies for three years, the 2019-2021 period. The method used in this study is multiple linear regression analysis with the help of the SPSS 23 program. The data collection technique was carried out using documentation techniques with secondary data types, namely in the form of financial statements of food and beverage sub-sector companies listed on the Indonesian Sharia Stock Index (ISSI) for the period 2019-2021. The results of this study indicate that operational costs have a positive effect on corporate income tax payable, profitability has a positive effect on corporate income tax payable and capital intensity has no effect on corporate income tax payable.
Copyright (c) 2024 Ninda Setiani, Any Eliza , Rosydalina Putri https://creativecommons.org/licenses/by/4.0
Economic Growth on Islamic Economic Perspective: The Effect of Local Income Standard (PAD) and Unemployment Rate in Lampung Province-Indonesia
The purpose of this study was to find out local original income (PAD) and open unemployment rate (TPT) on the economic growth of districts and cities in Lampung province. To find out regional original income (PAD) and open unemployment rate (TPT) on the economic growth of districts and cities in Lampung province from an Islamic economic perspective. The method used in this study is a quantitative method using secondary data from the Official website of the Central Bureau of Statistics for Lampung Province, namely Regional Income Data, Open Unemployment Rate, and GRDP Per Capita at Constant Prices for 2017-2021. The results of the study show that Regional Original Income (PAD) and Open Unemployment Rate jointly affect the Economic Growth of Regencies and Cities in Lampung Province in 2017-2021.
Copyright (c) 2024 Yakub Kuncara, Mardhiyah Hayati, Siska Yuli Anita https://creativecommons.org/licenses/by/4.0