Advances in Business Research International Journal https://journal.uitm.edu.my/ojs/index.php/Abrij <p>The Advances in Business Research International Journal (ABRIJ) provides a dynamic platform for the dissemination of cutting-edge research in the ever-evolving landscape of business and management. ABRIJ serves as a vital platform for the exchange of ideas and the exploration of emerging trends in business research. ABRIJ is a peer-reviewed, open-access journal committed to advancing knowledge in the fields of business, management, marketing, entrepreneurship, economics, finance and related disciplines. </p> <p>ABRIJ welcome academics and practitioners to submit original research articles, empirical findings and insightful reviews that contribute to both theoretical understanding and practical application within the global business community. </p> <p><strong>PUBLICATION IS FREE OF </strong><strong>CHARGE</strong>.</p> <p>ABRIJ is indexed in <strong>Google Scholar</strong>, <strong>MyJurnal,</strong> <strong>MyCite.</strong></p> UiTM Press en-US Advances in Business Research International Journal 2462-1838 Towards A Sustainable Public Sector: Exploring the Relationship Between Environmental Knowledge, Green HRM, and Performance https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4283 <p>Many firms adopted sustainability as a long-term organisation goal. To measure the goals, sustainable performance concept was adopted to measure the economic, social and environmental performance, which is a key for successful sustainable organisation. In the public sector, where decisions have wide-reaching societal implications, integrating environmental knowledge on the relationship between green human resource management (green HRM) and sustainable performance is &nbsp;essential. Green HRM integrates environmental strategy into human resource management strategy and policy as organisations recognise the pivotal role in fostering eco-friendly practices. A survey was conducted among leaders in Malaysia public sector organisations and structural equation modelling was employed for data analysis. Results reveal a positive association between environmental knowledge and green HRM adoption and achieved positive sustainable performance. The study contributes to the sustainable performance body of knowledge, offering practical insights for leaders, policymakers, and HR professionals especially in the public sector.</p> Nur’ain Achim Nurul Liyana Mohd Kamil Nur Hairani Abd Rahman Copyright (c) 2024 Nur’ain Achim, Nurul Liyana Mohd Kamil, Nur Hairani Abd Rahman https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-31 2024-10-31 10 2 1 16 10.24191//abrij.v10i2.4283 Motivation and Job Performance among Government Servants in Johor https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4331 <p>Understanding the factors that drive employee performance in the public sector is critical for enhancing organisational efficiency and improving public service delivery. In the context of government servants, motivation plays a pivotal role in influencing job performance, as it determines employee engagement, productivity, and satisfaction.&nbsp; This study examines the relationship between motivation and job performance among government servants in Johor, focusing on identifying the key motivational factors that influence public sector employee performance. A quantitative research design was employed, using a survey method to collect data from 150 government servants. The data were analysed using SPSS Version 28. The findings indicate that rewards, commuting time, and organisational culture significantly influence job performance. However, no significant relationship was found between promotions and job performance, suggesting that traditional assumptions about promotion as a motivator may only partially apply in this context. These results emphasise the importance of understanding how employee motivation shifts across career stages to design more targeted and effective human resource strategies. Organisations can enhance job satisfaction, engagement, and overall productivity by aligning motivational strategies with employees' unique needs at different career stages. This study provides valuable insights for policymakers and human resource practitioners aiming to optimise job performance and employee engagement within the public sector.</p> Noor'ain Mohamad Yunus Muhammad Zulhusni Abdul Aziz Nor Intan Adha Hafit Copyright (c) 2024 Noor'ain Mohamad Yunus, Muhammad Zulhusni Abdul Aziz, Nor Intan Adha Hafit https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-31 2024-10-31 10 2 17 30 10.24191//abrij.v10i2.4331 Assessing Business Sustainability for a Small Business Venture Using SWOT Analysis https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4360 <p>A highly competitive business environment demands a company to have specific, unique characteristics. A company must have a good management structure and system, exceptional products, integrated marketing, strong financial standing, and visionary leadership. A newly created start-up struggles to establish itself and compete with more developed companies, making it susceptible to threats and challenges in the market. Using the interview data and observation, this paper aims to investigate factors that facilitate the business growth of a new venture and those that hinder its development. The findings are tabulated in the SWOT analysis table for better understanding. The results indicate that, for a new business venture, the entrepreneur or the owner plays a significant role in paving the way for the company’s future growth. The entrepreneur must be bold enough to make risky decisions to put the company on the right track for business sustainability.</p> Abdul Kadir Othman Shereen Noranee Mohd Khirzanbadzli A Rahman Nur Atiqah Rochin Demong Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-31 2024-10-31 10 2 31 40 10.24191//abrij.v10i2.4360 Empowering the Poor in Economic Development: How Personality, Knowledge, and Mindset Influence Home-Based Businesses? https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/3670 <p>Malaysian government has taken many efforts to help low-income group (B40) to increase their income by at least RM2,000 every month. Business is a very potential field to help increase income and reduce poverty. Many B40 women have been involved in business either as a main source of income or as an additional source of income for their families or themselves. The business sector run by these women entrepreneurs directly creates new job opportunities and increases the country's income and economic activity. There are several factors in determining their success. These include having interest, motivation, a confident personality, willingness to take risks, past work experience, and innovative ideas. Thus, the purpose of this study is to examine the influence of personal factors such as personality, knowledge, and mindset on the performance of home-based businesses owned by women entrepreneurs from low-income group (B40). The questionnaires were distributed to a total of 300 respondents using a purposive sampling. The data analysis in this research is done with the Structural Equation Modeling (SEM) method using AMOS software. The findings have discovered direct relationships between personality, knowledge, mindset and business performance and entrepreneurs mindset mediates the relationships between personality, knowledge, business performance. Therefore, the entrepreneurial characteristics are important and must be present in every entrepreneur to achieve success.</p> Nurul Hidayana Mohd Noor Amirah Mohamad Fuzi Nurin Farzana Mohamad Fadzil Afief El Ashfahany Copyright (c) 2024 Nurul Hidayana Mohd Noor, Amirah Mohamad Fuzi, Nurin Farzana Mohamad Fadzil , Afief El Ashfahany https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-31 2024-10-31 10 2 41 57 10.24191//abrij.v10i2.3670 Factors Shaping Student Satisfaction in E Learning Environment https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4336 <p>The aim of this study is to explore the relationship between online platforms, instructor support, and teaching quality and the level of satisfaction among students. This study utilized an online survey targeting students from the Faculty of Business and Management at Universiti Teknologi MARA, Selangor. In targeting this population, the researcher used a convenience sampling technique and collected 160 samples. Quantitative data was analyzed using a statistical analysis tool called SPSS to reveal statistically significant between these variables. Current research evidence points towards instructor support as having a positive correlation with attitudinal behavioural outcomes for students, particularly in regard to feedback and correspondence about online courses. Moreover, having high-quality teachers impacts learners’ overall satisfaction with the subject they are learning, quality content, and technique. The readiness to participate in virtual classrooms also depends on the usability of the platforms used, as convenient interfaces increase satisfaction. This research underlines the need for well-ordered procedures of instructors and students’ communication to provide supportive educational environment of online classrooms. There are recommendations that institutions should consider supporting instructors to provide better learning experiences on the platform and redesign the platform to increase its effectiveness. Subsequent research should include diverse student demographics by identifying how different factors affect satisfaction in environments for online learning</p> Syukrina Alini Mat Ali Copyright (c) 2024 Syukrina Alini Mat Ali https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-31 2024-10-31 10 2 58 67 10.24191//abrij.v10i2.4336 Modeling the Changing Work Culture Using Islamic Work Values among the Malaysian Workforces https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4365 <p>The Malaysian workforce is experiencing a generational shift, with Millennials and Generation Z constituting the majority as Baby Boomers and Generation X retire. This generational disparity often results in differing work attitudes, creating challenges for collaboration and organizational harmony. Islamic values such as <em>Amanah</em> (trust), <em>Itqan</em> (diligence), <em>Ibadah</em> (work as worship), <em>Ihsan</em> (kindness), and respect offer a potential framework to address these challenges. Existing studies explore generational differences in work culture and outcomes but lack an integrative model incorporating Islamic values. This study proposes a framework to moderate generational differences and improve organizational outcomes through these values. By aligning diverse work attitudes with Islamic principles, the model aims to enhance collaboration, commitment, and productivity. The research addresses gaps in understanding generational behaviors in Asian contexts, enriching literature, and offering practical guidelines for organizations to leverage workforce diversity effectively and achieve strategic goals.</p> Abdul Kadir Othman Shereen Noranee Mohd Khirzanbadzli A Rahman Nur Atiqah Rochin Demong Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-31 2024-10-31 10 2 68 74 A Methodological Approach to Analysing Customer Sentiment and Language Use for Assessing Service Quality in AirAsia's Online Reviews https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4585 <p>This paper focuses on the research methods used to analyse customer sentiment and language patterns in online reviews to evaluate service quality. The study uses TripAdvisor reviews of AirAsia from the pre-pandemic period (2017-2019). It applies the SERVQUAL model to assess five key dimensions of service quality: tangibility, reliability, responsiveness, assurance, and empathy. Qualitative and quantitative methods were used, including sentiment analysis and thematic coding, to interpret customer feedback accurately. The process involved collecting relevant reviews, preparing the data, analysing customer sentiment, and mapping the findings to the SERVQUAL dimensions. Tools such as NVivo and Python libraries were employed for data processing and analysis. The paper highlights the challenges faced during the study, such as handling biased sentiments and language variations, and outlines steps to ensure reliability and validity. This research methodology offers a systematic way to understand customer experiences and provides a valuable approach for businesses looking to improve service quality based on customer feedback.</p> Sheema Liza Idris Anizah Zainuddin Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-31 2024-10-31 10 2 75 83 Mapping the Landscape of Sukuk: A Bibliometric Analysis on Yields, Zakat Integration, and Weighted Average Cost of Capital https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4645 <p>This paper presents a bibliometric analysis on Zakat in Sukuk investments and the Weighted Average Cost of Capital (WACC) in Islamic finance. The study aims to identify the most influential works, authors, and institutions in the field, as well as emerging trends and research directions. The analysis is based on a comprehensive literature review of articles related to Zakat in Sukuk investments and WACC within Islamic finance contexts. Data was collected from the Scopus database, covering publications from the year 2012 to 2023. Specialized software tools like VOSviewer and Harzing Publish or Perish were used to manage and analyze the data. The study employed network visualization, bibliographic coupling, co-citation analysis, author co-occurrence, keyword analysis, and citation metrics to identify patterns and trends in literature. The findings reveal that Zakat in Sukuk investments and WACC are emerging topics in Islamic finance, with a growing body of literature and increasing interest from researchers and practitioners. The study identifies key authors, institutions, and publications that have contributed significantly to the field, as well as important collaborations and partnerships. The study also highlights dominant themes and emerging trends, such as the role of Zakat in promoting social justice and sustainable development, and the importance of WACC in evaluating investment opportunities and managing risks. The paper concludes with a discussion of the implications of the findings for future research directions, policy recommendations, and practical applications in the fields of Zakat in Sukuk investments and WACC within Islamic finance.</p> Dilla Sharina Yusri Noriza Mohd Saad Zulkifli Mohamed Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-31 2024-10-31 10 2 84 97 The Effect of Readiness on Technology Application and Lecturer Performance in Private Higher Education https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4646 <p>The purpose of this study is to investigate the effects of readiness on technology use and how it affects lecturer performance in private higher education institutions. Due to the technology and digitalization, the increasing integration of digital tools and platforms in higher education will explore how technology influences teaching effectiveness and overall performance has become essential. The key variables in this research including the lecturer’s performance, technology application and technology readiness. A feasibility study was conducted, and several literatures related to the effect of technology application on lecturer’s performance were analyzed. A quantity approach will be adopted utilizing a survey method to collect primary data from lecturer in private university. This study provide significant insights into the relationship between technology readiness, the application of technology, and lecturer performance in private higher education institutions.The study contributes to the growing body of literature on educational technology and provides a framework for further research on this critical topic in the context of higher education. Moreover, this study highlighting the importance of continuous professional development and training for lecturers to keep up with technological advancements and enhance training programs for technological proficiency in future.</p> Nur Nadiah Saiman Norzaidi Mohd Daud Nordayana Zulkifli Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-31 2024-10-31 10 2 98 103 The Mediating Effects of Resilience on Technostress Creator and Employee’s Well-Being in Financial Industries Within Klang Valley https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4647 <p>The rapid advancement of technology has led to the emergence of technostress, a significant issue in organizations, particularly among technology-illiterate employees. The financial industry, in its quest for operational efficiency, has embraced information and communication technologies (ICTs) extensively. While these technologies have brought about numerous benefits, they have also given rise to technostress, a phenomenon that can adversely affect employee well-being. This study is significant as it examines the mediating role of resilience in the relationship between technostress creators and employee well-being within the financial industry. The study will be conducted in the financial industry, a sector that has been particularly impacted by the rapid digitalization of business processes and the increased reliance on technology. The findings of this study will contribute to the existing literature on technostress and employee well-being by providing empirical evidence on the role of resilience in mitigating the adverse effects of technostress. Additionally, the study's implications will offer practical insights for organizations in the financial industry to develop and implement strategies that promote employee resilience, thereby enhancing their overall well-being and productivity.</p> Aflinda Mokhtar Noor'ain Mohamad Yunus Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0 2024-10-31 2024-10-31 10 2 104 110