International Journal of Art and Design

Service-Quality Scale for Chinese Working Mothers’ e-Learning Platforms: Development and Validation

Man Zhang — 2025-07-13

The rapid progression of online education has rendered the enhancement of service quality a key concern in augmenting user experience. This study aims to create service quality rating scales for online education platforms specifically designed for Chinese working mothers, in order to comprehensively assess the unique needs and experiences of this demographic while using the platforms. The scale was created based on the SERVQUAL framework, and the initial dimensions were established through a literature review. The conventional dimensions of service quality were refined and redefined from the user experience viewpoint, highlighting essential factors such as interaction experience, emotional support, interface intuitiveness, and personalized service, to more precisely reflect the service quality perceived by working mothers in China. The study utilized a questionnaire for data collection, employing SPSS 26.0 and AMOS 24.0 to conduct exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to evaluate the structural validity and reliability of the scales, respectively. The finalized measure had six dimensions: responsiveness, reliability, assurance, tangibility, empathy, and work-family balance, including a total of 40 items. The empirical results reveal that the established scale exhibits robust reliability and validity, providing innovative perspectives on the application of service quality theory from the user experience viewpoint while also delivering targeted recommendations for improving service design in online education platforms.

An Exploratory Qualitative Study AR Self-Care Flashcards

Norhidayah Adnan — 2025-07-13

Technology can help educators assist the learning and teaching process in the classroom. This focus needs more encouragement for preschool children who are prone to autism in the context of self-care. These autistic children need to be focused on self-care to prepare them to go to school, as a daily routine, and the basic needs of their social skills. This technology can give them a more enjoyable learning atmosphere with interaction and excitement to use applications and tools. These two contexts have been given early exposure from home. However, the lack of development of teaching materials for these children is significant because of the lack of time and expertise in developing this learning and teaching aid application. The development of teaching aids that are on the market today refers more to blind and mute children, such as studies in the learning system for them that have been widespread. This study aims to examine the appropriate self-care content for autistic children and develop a self-care flashcard application designed with the use of augmented reality technology; the purpose of the development of a self-care flashcard application from educators by personal interview approach states that this study can help make it easier for educators to control the learning environment in the involvement of autistic children to understand self-care in the classroom. Findings identify that personal hygiene and self-feeding skills such as brushing teeth, eating, and bathing are essential for fostering independence in autistic preschool children; these skills align with structures and repetitive teaching methods instead of using traditional flashcards to AR flashcards application as their unique learning styles.

The Impact of Buddhist Art on the Evolution of Painting Techniques in the Jin Dynasty of China

Yitian Xie* — 2025-07-15

This paper examines the impact of Buddhist art on the evolution of painting techniques during the Jin Dynasty of China through a comprehensive exploration of historical materials and case studies. The introduction of Buddhist art into China is traced, with particular focus on the defining features of the early Gandhara and Mathura styles of Buddhist art. The Gandhara style is marked by its Greco-Buddhist influence, featuring naturalistic depictions, intricate drapery, and expressive three-dimensionality, while the Mathura style emphasizes indigenous Indian artistic traditions, characterized by robust forms and symbolic iconography. These styles played a pivotal role in inspiring innovations in Chinese painting techniques. The diversity of local Chinese painting traditions prior to Buddhism's arrival, such as expressive figure painting, imaginative landscape composition, and traditional techniques like line drawing and color application, is explored. The introduction of Buddhist themes catalyzed innovations in painting, including storytelling composition, enriched line textures, and symbolic color schemes. Using observation, case studies, and comparative methods, representative Jin Dynasty paintings are analyzed to reveal how Buddhist art reshaped painting practices. The findings highlight that Buddhist art was a transformative force, integrating foreign artistic elements with local traditions, thereby marking a key turning point in the development of Chinese painting techniques during the Jin Dynasty.

Intelligent Spectacle and Interactive Interference for Cultural Sustainability via Research-Creation

Zhao Jie* — 2025-07-15

Media ecology characterized by intelligence and interaction has emerged as a critical platform for sustainable cultural communication in digital being. This evolving field integrates various forms of media to facilitate the preservation and communication of cultural values in an increasingly interconnected world. The domain of art design, particularly through digital animation, experienced a transformative milestone since 2020s' with the rise of Artificial Intelligence Generated Content (AIGC) as a phenomenon-level spectacle in media ecology. AIGC not only signifies a shift towards technology-driven creativity but also heralds new paradigms in artistic expression and audience engagement. Interactive animation plays a pivotal role in this context, serving as a bridge between the languages of art and technology, from sophisticated game engines to immersive art installations. It enables creators to convey complex messages and emotions, fostering deeper connections with audiences across different cultural backgrounds. While the interplay of interaction and interference fosters artistic innovation, it also presents significant challenges to traditional media communication models and the principles of cultural sustainability. The dynamic nature of intelligent interactions can disrupt established cultural narratives, leading to both opportunities for novel expressions and dilemmas regarding the authenticity and continuity of cultural heritage. This article adopts research-creation as methodology, a mixed-methods approach via academic analyses with creative artwork, predominantly qualitative research supplemented by case studies and quantitative survey questionnaires, to explore these impacts. By integrating diverse research techniques, the communication study aims to provide a comprehensive understanding of how interactive technologies influence the preservation and evolution of cultural expressions, which delves into the balance between embracing technological advancements and maintaining cultural integrity, seeking strategies that promote sustainable cultural practices in the face of rapid digital transformation. Through this exploration, the article contributes to the ongoing meditation on balancing tradition and innovation within the dynamic environment of digital media ecology.

Preservation Preferences for Cultural Relics in Traditional Chinese Museums: Balancing Tradition and Technology

Jun Liu* — 2025-07-17

Traditional Chinese museums face the dual challenge of preserving fragile cultural relics and engaging modern audiences. Current preservation methods often emphasize either physical conservation or digital representation; however, an integrated approach may be more effective. This study examined the state of cultural relic preservation in Chinese museums, highlighted key limitations of current practices, and explored the potential of integrating Mixed Reality (MR) and Human-Exhibition Interaction (HEI) to enhance preservation outcomes. By focusing on both artifact safety and visitor engagement, this research identified optimal preservation strategies for sustaining cultural heritage in China. Additionally, this paper proposed a conceptualization that leverages advanced technologies and interactive methods to address contemporary challenges while respecting traditional conservation philosophies.

Building Brand Equity through Visual Brand Identity in Mobile Apps: A Systematic Literature Review

Shahrel Nizar Baharom* — 2025-07-18

Mobile applications are increasingly integral to brand strategy, yet research has largely focused on usability and functionality, overlooking the impact of visual branding elements such as logo, typography, color scheme, and icon. While established brand equity models emphasize various brand-building factors, the role of visual brand identity in shaping user perceptions, engagement, and loyalty especially in mobile apps remains underexplored. This Systematic Literature Review (SLR) explores the role of visual brand identity in building brand equity within mobile applications. Drawing on established brand equity models, this study synthesizes existing literature to identify key visual branding elements that influence user perceptions, engagement, and loyalty. Findings highlight that a cohesive visual brand identity enhances brand awareness, trust, and emotional connection, ultimately strengthening brand equity. Additionally, integrating visual branding with user experience (UX) design fosters a seamless and immersive interaction that reinforces brand recognition. Despite growing interest in digital branding, research has yet to fully explore the impact of dynamic branding elements such as motion-based graphics and adaptive UI features on brand equity. This review highlights the need for empirical studies that examine how these evolving visual strategies shape consumer perceptions and engagement, offering insights for both academics and practitioners in mobile app branding.