International Journal of Art and Design

Exploring Exaggeration in Animation: A Case Study of One Piece (2023)

Dhiya Qayyum Iman Ariffin — 2025-01-01

This research paper delves into the realm of animation, specifically focusing on exaggeration as a pivotal artistic tool in conveying emotions, enhancing storytelling, and shaping character dynamics. Employing a case study approach, the investigation centres around the renowned anime series "One Piece"(2023), known for its unique art style and expressive character animations. Through a meticulous analysis of selected episodes and character interactions, the study aims to uncover how exaggeration is employed as a narrative device and artistic technique in the animation industry. The research methodology involves a qualitative content analysis and visual interpretation, utilising a framework that considers exaggerated animation's cultural, psychological, and storytelling implications. By examining key scenes, character designs, and the overall visual language of "One Piece," this paper seeks to illuminate the intricate balance between realism and exaggeration, showcasing how these elements contribute to creating a vibrant and emotionally resonant animated world.

Exploring Female Character Costumes and Representation in Cartoon Network's Adventure Time

Lini Lis Aisya Fadzili — 2025-01-05

Costumes in animated TV series play a crucial role in visual storytelling, reflecting the characters' personalities and the narrative's setting. scholar emphasizes that costume design is a delicate balance between narrative and visual elements, using color, texture, and silhouette to enhance authenticity. In Adventure Time, the varied costumes of Princess Bubblegum and Marceline showcase their evolving personalities while challenging traditional female character stereotypes. This research explores how these designs communicate distinct identities and narratives, with the goal of advancing costume design practices and character recognition in animation. Adventure Time stands out because its secondary female leads possess an extensive wardrobe of costume designs, a rarity in animated television. This study employs a qualitative approach to investigate the diverse costume designs in Adventure Time as visual communicators. By focusing on Princess Bubblegum and Marceline, it analyzes their different outfits to uncover the connection between costume design and narrative. The research includes episode analysis, such as Go with Me and What Was Missing, and the review of online stills and information from books, internet sources, and videos. A comparative analysis of these characters' costumes against stereotypical designs and gender representations will illuminate the influence of gender roles on costume design. This method will reveal how colors, shapes, and details contribute to storytelling. In animation, costume design conveys character personality, credibility, and the story's context. While traditional, consistent costumes help with character recognition, Adventure Time demonstrates that varied costumes can make characters memorable. This research examines the impact of these diverse costumes on storytelling, focusing on design elements and gender representation for characters like Princess Bubblegum and Marceline.

Semiotic in Narrative of Video Games: A Case Study of Detention (2017)

Johann Mikail Mazlan — 2025-01-06

The research studies the semiotic elements of video game narratives, with a particular emphasis on the critically acclaimed game Detention (2017). The game is renowned for its ability to intricately weave its narrative through a sophisticated interplay of signs and symbols. Semiotics, the study of signs and their meanings, provides a robust framework for understanding the layers of interpretation that enrich the interactive storytelling experience within video games. The study draws from the theoretical foundations established by influential semioticians such as Ferdinand de Saussure and Charles Sanders Peirce. By focusing on Detention, the research not only explores the game’s narrative but also delves into its historical and cultural context within Taiwan, offering a detailed analysis of its semiotic landscape. The central research questions address the narrative elements, the semiotic analysis of the game's settings, and the role of symbolism in video games, with a particular emphasis on how these elements enhance the depth and richness of the narrative. Adopting a qualitative methodology, the study utilizes Peirce's triadic model of sign classification to analyze the game. The significance of this research lies in its contribution to the understanding of how narrative, semiotics, and symbolism are intricately fused in video game design. The research is well-defined in its objectives and scope, acknowledging its limitations, and aims to bridge the gap between semiotic theory and the immersive world of video games.

Hikayat Putera Indra: A Digital Pop-Up Augmented Reality (AR) Book Using Hybrid Animation as a Medium for Digital Preservation of Malay Traditional Attire (Samping Songket)

Muhammad Ikhmal Jamaludin — 2025-01-11

This study explores innovative strategies for preserving the rich cultural heritage of Malay traditional attire, with a particular emphasis on the Samping Songket, a garment deeply rooted in Malay identity and tradition. With younger generations exhibiting declining awareness and appreciation for this intricate cultural artifact, the research addresses the urgent need to bridge this gap through the integration of technology-driven educational tools. Central to this initiative is the development of Hikayat Putera Indra, a digital pop-up augmented reality (AR) book designed to revive interest by blending storytelling with hybrid animation techniques. This interactive book not only narrates the history and significance of Samping Songket but also provides step-by-step demonstrations of traditional tying methods, transforming passive learning into an immersive experience. By incorporating 2D and 3D animation alongside AR technology, the project creates a dynamic platform that appeals to children and teenagers aged 10 to 17, fostering curiosity and engagement with Malay heritage. The study adopts a mixed-methods approach, combining semi-structured interviews with cultural experts from PERNILAM to extract valuable insights into the symbolism and historical narratives of Samping Songket. Additionally, structured questionnaires targeting 25 youth respondents measure awareness levels and interest in learning traditional tying techniques. This comprehensive research design ensures a robust analysis, yielding triangulated data that highlights a significant gap in knowledge regarding traditional attire. Findings reveal that the use of AR significantly enhances understanding and engagement, offering an effective means to safeguard intangible cultural heritage. Both expert evaluations and youth feedback affirm the project's success in reigniting interest and appreciation for Malay traditional attire. Ultimately, Hikayat Putera Indra exemplifies how modern technology can serve as a vital tool for cultural preservation, fostering intergenerational connections and ensuring that the artistry of Samping Songket endures as a cherished legacy for future generations.

The Application of Exaggeration Convey Believability: Case Study of Ping Pong The Animation (2014)

Muhammad Najmi Mohd Yusof — 2025-01-29

This study explores the role of exaggeration in animation, focusing on its impact on believability and storytelling, particularly within Ping Pong The Animation (2014). Despite its longstanding use in animation, the significance of exaggeration still needs to be explored. By applying the 12 Principles of Animation and Laban Movement Analysis (LMA) theory, this research examines how exaggerated movements, in conjunction with LMA's Shape and Effort, enhance the narrative by intensifying characters' actions, expressions, and emotions during high-stakes ping pong matches. The deliberate exaggeration amplifies tension, excitement, and energy, making the sequences visually compelling and emotionally resonant. The methodology aims to provide animators with insights into creating believable movements in animation, even within fictional worlds. The findings suggest that exaggeration is a crucial tool for enhancing the appeal and authenticity of animated sequences, offering a valuable example for the animation industry. This research contributes to the understanding of exaggeration's role in animation and serves as a reference for future studies, highlighting the importance of effective movement in engaging audiences and creating immersive, artistic animations.

Review of the Impact of Technology Use on Modern Painting

Izaddin Matrahah* — 2025-02-21

In the 21st century, technology has profoundly reshaped the world of art, including the domain of modern painting. From digital tools to Artificial Intelligence (AI) driven innovations, the intersection of art and technology has opened new possibilities, redefined traditional techniques, and expanded creative boundaries. This study uses qualitative methods according to a conceptual framework such as environmental visual analysis, visual studies, evaluation of visual technology, review of technical effects, study into the effects of technology on the past, and historical technology. In this study, the discussion is based on a new movement that has made an impact in the world of modern art and has had a big effect on all kinds of creativity. Another big reason for this new age of New Modern art is the progress made in computer technology. Researchers, artists, and even art lovers have been able to find new ways to make art with its help. Lastly, modern painting is seen as a major step forward in the history of the fine arts. It has opened a new chapter in the world of visual art, which is made better using technology in works. There were a lot of new ideas in New Modern Painting. Some radical ideas have been made better, like site-specific art, installation art, low-brow art, and digital art. These new ideas are now backed up by technology, like computers, all kinds of electronic gadgets, and digital publications.

Keywords: Modern Painting, Digital Technology, Fine Art, Telematic Art.

Challenges For Chinese Film Directors In Contemporary Film Industry

Jiangyue Li — 2025-02-27

This is to explore challenges and threats for Chinese film directors while maintaining relevance in contemporary film industry. Based on in-depth interview with 25 directors, this research identifies interconnected influential issues for directors’ career, including tension between artistic expression & commercial demand, career instability, censorship constraint, financial pressure, and systemic industry deficiency. Directors often struggle to reconcile personal creative vision with audience preference, particularly in face of shifting market trend and uprising fast-paced media consumption. Industry instability, characterized by unpredictable work cycle and low salary, often obliges seeking of financially stable career beyond filmmaking. Censorship exacerbates the situation by restraining sensitive themes, hence hindering the creativity. Besides, intense competition, both domestically and internationally, pressurizes superiority in festival and market, often prioritizing award over originality. Cultural barrier is also significant as outdated stereotype, familiar to many Western audiences, would limit international appeals of Chinese film. Financial pressure, driven by high star salary and limited budget for else, prioritizes commercially viable project at the expense of creativity. Furthermore, underdeveloped support structure & professional training within the industry impedes the growth and sustainability of emerging filmmakers. Whatsoever, still the directors strive for innovative means over difficulty. The paper concludes by emphasizing systemic reforms to create an environment for coexistence of both artistic freedom & industry sustainability, higher relevance of Chinese film directors, and support of both innovation & diverse storytelling.

Redrawing the Past: The Value of Colours in a Graphic Narrative

Muhamad Azhar Abdullah* — 2025-03-03

Graphic novels adapted from real-life events or lived experiences serve as a platform for visual representation of the relationships between memory and storytelling. Graphic storytelling based on lived experiences places significance in the evidence of subsisting elements outside the frame, allowing the readers to use their imagination in bringing still images to life. When appropriately developed, visual narratives enhanced with colours could reflect reality over time. This paper seeks to analyse the use of colours in enhancing the significance of visual narratives that could affect readers' psychological connection and recollection of social history by utilising content analysis. The lying colour aspects and colour schemes enhance a visual narrative and stimulate psychological responses and emotional reactions while communicating the artistic intent and meaning.

Digital Innovation in Museum Exhibitions: An Augmented Reality Framework for Dezhou City Museum

Liu WuJiu — 2025-04-09

Continuity advancement of science and technology, coupled with a surge in cultural consciousness and improved cultural literacy. Recently increase year by year in the number of museums across China. Due to this national trend, Dezhou City in Shandong Province has also established its own museum, primarily dedicated to preserving and exhibiting the city’s historical culture and significant artefacts. It serves as a place for local residents to visit, engage in educational and cultural dissemination, and provide valuable physical and documentary support for researchers studying relevant issues. However, as time progresses, traditional museum exhibitions have become inadequate in meeting the demands of modern visitors. The researcher has designed new exhibitions for the museum using AR (Augmented Reality) technology by taking Dezhou City as a case. This paper outlines the trend of exhibition design using AR technology and emphasises core issues including the accuracy and appropriacy of exhibits and whether the demands of visitors are well catered to. The researchers conducted field surveys and observations by qualitative research methods at the Dezhou Museum, for which the research findings were used to help devise an Augmented Reality (AR)-based exhibition framework. The aim is to investigate how the application of AR technology can help in the digital transformation of Dezhou's museum exhibitions and ultimately design an exhibition framework based on Augmented Reality (AR) technology for the Dezhou City Museum. Exploring the current situation through literature reviews, summarising the forms of AR technology applications, and analysing existing exhibitions and sections on a per-hall basis, the study intends to identify the weight and matching forms for the transformation of the first and the third exhibition halls. The conclusion outlines the design trends and paths for interactive exhibitions and potential research directions.