International Journal of Art and Design

Exploring Exaggeration in Animation: A Case Study of One Piece (2023)

Dhiya Qayyum Iman Ariffin, Siti Nur Ain Abd Rahman* — Wed, 01 Jan 2025 00:00:00 +0100

This research paper delves into the realm of animation, specifically focusing on exaggeration as a pivotal artistic tool in conveying emotions, enhancing storytelling, and shaping character dynamics. Employing a case study approach, the investigation centres around the renowned anime series "One Piece"(2023), known for its unique art style and expressive character animations. Through a meticulous analysis of selected episodes and character interactions, the study aims to uncover how exaggeration is employed as a narrative device and artistic technique in the animation industry. The research methodology involves a qualitative content analysis and visual interpretation, utilising a framework that considers exaggerated animation's cultural, psychological, and storytelling implications. By examining key scenes, character designs, and the overall visual language of "One Piece," this paper seeks to illuminate the intricate balance between realism and exaggeration, showcasing how these elements contribute to creating a vibrant and emotionally resonant animated world.

Exploring Female Character Costumes and Representation in Cartoon Network's Adventure Time

Lini Lis Aisya Fadzili , Norhasheila Muharam* — Sun, 05 Jan 2025 00:00:00 +0100

Costumes in animated TV series play a crucial role in visual storytelling, reflecting the characters' personalities and the narrative's setting. scholar emphasizes that costume design is a delicate balance between narrative and visual elements, using color, texture, and silhouette to enhance authenticity. In Adventure Time, the varied costumes of Princess Bubblegum and Marceline showcase their evolving personalities while challenging traditional female character stereotypes. This research explores how these designs communicate distinct identities and narratives, with the goal of advancing costume design practices and character recognition in animation. Adventure Time stands out because its secondary female leads possess an extensive wardrobe of costume designs, a rarity in animated television. This study employs a qualitative approach to investigate the diverse costume designs in Adventure Time as visual communicators. By focusing on Princess Bubblegum and Marceline, it analyzes their different outfits to uncover the connection between costume design and narrative. The research includes episode analysis, such as Go with Me and What Was Missing, and the review of online stills and information from books, internet sources, and videos. A comparative analysis of these characters' costumes against stereotypical designs and gender representations will illuminate the influence of gender roles on costume design. This method will reveal how colors, shapes, and details contribute to storytelling. In animation, costume design conveys character personality, credibility, and the story's context. While traditional, consistent costumes help with character recognition, Adventure Time demonstrates that varied costumes can make characters memorable. This research examines the impact of these diverse costumes on storytelling, focusing on design elements and gender representation for characters like Princess Bubblegum and Marceline.

Semiotic in Narrative of Video Games: A Case Study of Detention (2017)

Johann Mikail Mazlan, Nelysa Nurshafira Mohd Roslan* — Mon, 06 Jan 2025 00:00:00 +0100

The research studies the semiotic elements of video game narratives, with a particular emphasis on the critically acclaimed game Detention (2017). The game is renowned for its ability to intricately weave its narrative through a sophisticated interplay of signs and symbols. Semiotics, the study of signs and their meanings, provides a robust framework for understanding the layers of interpretation that enrich the interactive storytelling experience within video games. The study draws from the theoretical foundations established by influential semioticians such as Ferdinand de Saussure and Charles Sanders Peirce. By focusing on Detention, the research not only explores the game’s narrative but also delves into its historical and cultural context within Taiwan, offering a detailed analysis of its semiotic landscape. The central research questions address the narrative elements, the semiotic analysis of the game's settings, and the role of symbolism in video games, with a particular emphasis on how these elements enhance the depth and richness of the narrative. Adopting a qualitative methodology, the study utilizes Peirce's triadic model of sign classification to analyze the game. The significance of this research lies in its contribution to the understanding of how narrative, semiotics, and symbolism are intricately fused in video game design. The research is well-defined in its objectives and scope, acknowledging its limitations, and aims to bridge the gap between semiotic theory and the immersive world of video games.

Hikayat Putera Indra: A Digital Pop-Up Augmented Reality (AR) Book Using Hybrid Animation as a Medium for Digital Preservation of Malay Traditional Attire (Samping Songket)

Sat, 11 Jan 2025 00:00:00 +0100

This study explores innovative strategies for preserving the rich cultural heritage of Malay traditional attire, with a particular emphasis on the Samping Songket, a garment deeply rooted in Malay identity and tradition. With younger generations exhibiting declining awareness and appreciation for this intricate cultural artifact, the research addresses the urgent need to bridge this gap through the integration of technology-driven educational tools. Central to this initiative is the development of Hikayat Putera Indra, a digital pop-up augmented reality (AR) book designed to revive interest by blending storytelling with hybrid animation techniques. This interactive book not only narrates the history and significance of Samping Songket but also provides step-by-step demonstrations of traditional tying methods, transforming passive learning into an immersive experience. By incorporating 2D and 3D animation alongside AR technology, the project creates a dynamic platform that appeals to children and teenagers aged 10 to 17, fostering curiosity and engagement with Malay heritage. The study adopts a mixed-methods approach, combining semi-structured interviews with cultural experts from PERNILAM to extract valuable insights into the symbolism and historical narratives of Samping Songket. Additionally, structured questionnaires targeting 25 youth respondents measure awareness levels and interest in learning traditional tying techniques. This comprehensive research design ensures a robust analysis, yielding triangulated data that highlights a significant gap in knowledge regarding traditional attire. Findings reveal that the use of AR significantly enhances understanding and engagement, offering an effective means to safeguard intangible cultural heritage. Both expert evaluations and youth feedback affirm the project's success in reigniting interest and appreciation for Malay traditional attire. Ultimately, Hikayat Putera Indra exemplifies how modern technology can serve as a vital tool for cultural preservation, fostering intergenerational connections and ensuring that the artistry of Samping Songket endures as a cherished legacy for future generations.