N. H. . Mohd Noor, N. Omar, S. . Md Zaini, R. M. D. . Mohd Beta, and L. W. Chang, “From Superwomen to Economic Catalysts: A Phenomenological Evaluation of B40 Mumpreneurs’ Performance Pull and Push Factors ”, JAS, vol. 21, no. 2, pp. 66–90, Oct. 2024.