Nurul Anis Athirah Mohd Afandi; Zainol, I. H.; Nik Atilla Atasha Shamsuddin; Norfadzillah Ibaruslan. IMPROVING BRAND RECOGNITION AND ATTRACTIVENESS FOR BIODEGRADABLE PHONE CASES: CICLO CASE BRAND IN 2024. JCA 2025, 2, 148-159.