The Journal of Creative Arts (e-ISSN: 3030-6086) is a premier publication dedicated to showcasing a wide array of creative works and scholarly research across various artistic disciplines. Our journal provides a platform for researchers, artists, writers, scholars, and practitioners to share their innovative ideas, original research, and creative expressions with a global audience. Scope and Focus: The Journal of Creative Arts covers a broad spectrum of artistic fields, including but not limited to: Visual Arts (painting, sculpture, photography, digital art) Literary Arts (poetry, fiction, non-fiction, creative writing) Music (compositon, ethnomusicology, music education) Performing Arts (theater, dance) Media Arts (film, video, animation, multimedia) Design (graphic, industrial, fashion) Mission: Our mission is to celebrate creativity and foster a deeper understanding and appreciation of the arts. We aim to: Provide a high-quality, peer-reviewed platform for creative and scholarly works. Encourage interdisciplinary dialogue and collaboration among artists and researchers. Support emerging artists and scholars by giving them a voice and visibility in the academic and artistic communities. Promote diversity, inclusion, and innovation in the arts. The uniqueness of this journal is it allows contributors to submit research paper and video as the non-traditional research output (NTRO). We recognize arts videos as a part of effective tools to disseminate the right understanding of arts research as some arts data are abstract, it can’t be shown through statistic and writing forms. Disclaimer: The Journal of Creative Arts is committed to fostering a diverse and inclusive environment for the dissemination of creative works and scholarly research. The views, thoughts, and opinions expressed in the articles, essays, reviews, and other submissions published in this journal are those of the individual authors and do not necessarily reflect the official policy or position of the Journal of Creative Arts, its editorial board, or the affiliated institutions. While every effort is made to ensure the accuracy and integrity of the published content, the Journal of Creative Arts and its editorial team cannot be held responsible for any errors, omissions, plagiarism, misconception or consequences arising from the use of the information contained herein. The content published in this journal is intended for educational and informational purposes only and should not be construed as professional advice. The Journal of Creative Arts does not endorse any products, services, or viewpoints mentioned or advertised within the journal. Any reliance placed on such information is strictly at the reader's own risk. By submitting work to the Journal of Creative Arts, authors agree to adhere to the highest standards of academic integrity and originality. The editorial team reserves the right to reject, edit, or remove any submission that does not meet the journal’s ethical guidelines or quality standards. Please read our privacy statement for further details. For further inquiries or concerns, please contact the editorial office at creativeartsjournal@uitm.edu.my
UiTM Press, Kompleks Usahawan Universiti Teknologi MARA 40450 Shah Alam Selangor Darul Ehsan
VIEWING CREATIVE ARTS THROUGH TECHNOLOGY, TRADITION, AND POLICY INTEGRATION
Contemporary creative arts face a fundamental shift as digital tools and legacy practices merge in a rapidly transforming landscape. This editorial synthesizes recent research within the Journal of Creative Arts, covering topics from artificial intelligence (AI) in design to the preservation of traditional performing arts, music, and higher education. Examining these diverse studies allows the message to explore how institutional and creative arts policies can support human-centric innovation rather than purely technical progress. The analysis highlights a critical need for policy frameworks that establish explicit cultural safeguards for heritage materials, restore human agency in automated workflows, and enhance the transformative quality of educational experiences. Specific inquiries within this issue investigate the "hybrid artisan" model, where technology acts as a cultural mediator, and the psychological impact of mass media on vocal identity. Furthermore, the synthesis addresses the role of regional diplomacy in revitalizing traditional theatre like Bangsawan and the ritualistic significance of Tari Dabus. The collective work aims to cultivate a resilient creative economy that values technical precision alongside cultural authenticity. Integrating cognitive science with ancestral wisdom enables the editorial to advocate for a dynamic policy approach that ensures the creative sector remains a living, evolving expression of communal identity. This comprehensive overview seeks to bridge the gap between technical efficiency and the preservation of "tacit knowledge" in a digital age.
Copyright (c) 2026 Md Jais Ismail https://creativecommons.org/licenses/by-nc/4.0
SYNTACTIC DESIGN AND GESTALT JUDGMENTS: EMPIRICAL ANALYSIS OF INTUITIVE ACTIVATION AND COGNITIVE PROCESSING
This study investigates how syntactic design elements intuitively activate Gestalt judgments, clarifying the relationship between visual syntactics and cognitive perception. Despite growing interest in design-cognition interplay, a notable gap exists in understanding specific methods for activating these judgments effectively within syntactic design. This study addresses this by empirically analyzing how specific design elements influence intuitive Gestalt perceptions and their impact on cognitive processing. Utilizing a mixed-methods approach, the research combines qualitative user experience data with quantitative eye-interaction and response time measurements. This dual methodology allows for an in-depth understanding of user perceptions and provides empirical evidence of design effectiveness. A Design Protocol Analysis (DPA) technique, structures the design process into abstract, semi-concrete, and concrete levels, allowing systematic exploration of influencing factors and design element interconnections. Key findings demonstrate that coherent syntactic arrangements significantly enhance designers' abilities to recognize patterns and meanings, leading to faster response times and increased accuracy. Participants exhibited longer fixation times on Gestalt-consistent elements, indicating deeper cognitive engagement. This study not only contributes empirical evidence to cognitive design literature but also provides practical guidelines for integrating Gestalt principles into design practices. Ultimately, this framework enhances user engagement and information retention, fostering better decision-making and comprehension across various design applications.
Copyright (c) 2026 Rusmadiah Anwar, Diana Mohamed Raif, Nor Haliza Johari, Liu Yang https://creativecommons.org/licenses/by-nc/4.0
AUDIENCE INTEREST AND CULTURAL APPRECIATION OF BANGSAWAN THEATRE: A DESCRIPTIVE STUDY OF THE TRIBUANA BANGSAWAN ASEAN PERFORMANCE
Bangsawan theatre is one of the significant traditional performing arts forms within the Malay cultural sphere, historically functioning as both entertainment and a medium of cultural storytelling. Despite its historical importance, the sustainability of Bangsawan theatre in the contemporary era depends greatly on the interest and engagement of younger audiences and cultural communities. This study employs a sequential exploratory mixed-method design to examine audience interest in watching or participating in Bangsawan theatre. Data were collected through a survey distributed during the Tribuana Bangsawan ASEAN performance 2025 at the Dewan Bahasa dan Pustaka Auditorium in Kuala Lumpur. A total of 121 responses were received, of which 95 valid responses were analyzed after removing incomplete data. The study focuses on a single open-ended survey question asking respondents whether they were interested in watching or participating in Bangsawan theatre and the reasons behind their response. In the first qualitative phase, responses were analyzed using thematic analysis, which identified five primary themes: artistic engagement and personal experience, learning and knowledge, cultural heritage preservation, social influence, and lack of interest. In the second quantitative phase, themes were coded numerically and analyzed using descriptive statistics in SPSS to determine frequency distributions and valid percentages. The findings reveal that artistic engagement and personal experience is the dominant motivation, followed by learning and knowledge, and cultural heritage preservation . Social influence and lack of interest represent smaller proportions. The results highlight that audience interest is primarily driven by intrinsic factors related to arts participation and personal experience rather than external influences. This study contributes to the limited empirical literature on contemporary audiences for traditional Southeast Asian performing arts and provides evidence-based insights for cultural preservation strategies.
Copyright (c) 2026 Arwin Ramli, Zainatul Shuhaida Abdull Rahman, Norlela Ismail, Nurul Atiqkah Jamil https://creativecommons.org/licenses/by-nc/4.0
TARI DABUS: MANIFESTATION OF MALAY HEROISM RITUAL
Tari Dabus is a traditional performing art of Perak, Malaysia, originating in self-defence rituals and still practised over 300 years later. This study aims to emphasise the concept of Tari Dabus, the heroism that is exhibited by players' intelligence, dexterity, bravery, and cheerfulness when performed. Every Tari Dabus performer uses a type of sharp iron called anak dabus as a unique performance feature. Anak dabus is intended to show the dance as a symbol of heroism, reflecting the performance's identity. This study seeks to explain the relationship between behaviour and culture through a qualitative, ethnographic approach. Ethnographers try to separate the eemic perspective, the point of view of the culture being studied, and the eetic perspective, which is the point of view from outside the culture being studied. The analysis of this study focuses on several aspects of the Tari Dabus performance that manifest the concept of heroism. The implications of this study are beneficial for preserving and conserving local wisdom to ensure its sustainability.
Copyright (c) 2026 Mohd Kipli Abdul Rahman, Umi Kalsom Ahmad, Numan Hayimasae https://creativecommons.org/licenses/by-nc/4.0
KESETIAAN TEMA MELALUI NARATIF FILEM ADAPTASI LET ME EAT YOUR PANCREAS (2017)
Kajian ini menganalisis kesetiaan tema dalam naratif filem adaptasi melalui pendekatan analisis tekstual. Kesetiaan dalam filem adaptasi Let Me Eat Your Pancreas (2017) adalah merupakan kesetiaan tema. Kesetiaan tema adalah sebuah adaptasi yang mengekalkan tema di samping setia dengan idea karya asal. Kesetiaan tema bukan bermakna sebuah filem adaptasi itu tidak setia dengan karya asal tetapi kesetiaan tema diolah dengan sinematik dalam proses mengadaptasi dari novel ke dalam filem. Kajian ini ingin menghujahkan bahawa filem ini telah melakukan perubahan dengan mengekalkan kesetiaan tema dan bukannya kesetiaan cerita. Tujuan kajian adalah untuk mengenal pasti elemen naratif filem dan novel serta menganalisis elemen naratif filem dan novel bagi menunjukkan kesetiaan tema dalam filem. Kajian ini menggunakan pendekatan analisis tekstual dengan mengambil kira Teori Ekranisasi oleh Pamusuk Eneste iaitu aspek penambahan, pengecutan dan perubahan bervariasi. Hasil analisis dan perbincangan kajian menunjukkan bahawa Let Me Eat Your Pancreas telah mengekalkan elemen naratif yang boleh dikenal pasti sebagai kesetiaan tema. Kajian ini diharap dapat memberi sumbangan bermanfaat kepada pengkajian filem adaptasi dalam konteks kesetiaan tema pada masa hadapan.
Copyright (c) 2026 Nor Aiman Iqmal Rosli, Norlela Ismail https://creativecommons.org/licenses/by-nc/4.0
RECIPROCAL HUMAN-AI LEARNING IN CROWDSOURCED DESIGN: ALGORITHM AVERSION, TACIT KNOWLEDGE, AND ETHICAL TRANSPARENCY
The fast integration of generative artificial intelligence in digital design has altered the use of AI systems from an automated tool to a partner. With this change, there is limited empirical research that can explain how adaptive human-AI interaction can lead to a better creative outcome, especially in crowdsourced design settings. This paper explores how reciprocal human-AI learning (RHML) influences creative synergy and considers the mediating and moderating roles of ethics, transparency, and algorithm aversion, respectively. A 2 x 2 factorial controlled experiment was carried out with 320 subjects with design backgrounds who completed an AI-assisted creative task under a simulated crowdsourced design condition. Expert raters assessed creative, productive outputs, and validated questionnaires assessed psychological constructs. The analysis was done using the factorial ANOVA and moderated mediation analysis with PROCESS. The findings reveal that RHML has a great effect on enhancing creative synergy (F(1,316) = 28.74, p < .001). RHML also decreases aversion to algorithms, which partly mediates its beneficial influence on the results of creativity. Moreover, ethical disclosure puts a lot of force in the correlation between RHML and creative synergy (interaction F(1,316) = 12.63, p < .001). The results prove that successful human-AI cooperation in creative systems is based not only on technological ability but also on psychological acceptance and clear governance mechanisms. The research paper provides empirical support to the study of hybrid intelligence and has design implications in the use of AI-assisted creative platforms.
Reciprocal human-AI learning, creative synergy, crowdsourced design, algorithm aversion, ethical transparency
Copyright (c) 2026 Rainal Hidayat Wardi, Rusmadiah Anwar, Rahman Rosman, Faradiba Liana Naser, Ahmad Rizal Abd Rahman https://creativecommons.org/licenses/by-nc/4.0
COMPREHENSIVE ANALYSIS OF CULTURALLY SENSITIVE AI AND MULTIMODAL CRAFTSMANSHIP IN JADE DESIGN
The incorporation of artificial intelligence into heritage-oriented design practices offers novel avenues for creative collaboration, while simultaneously prompting inquiries into cultural authenticity and material sensitivity. This research introduces a cognitive interface framework that elucidates how human–AI co-creation can enhance creative design processes within a Design Thinking framework. By merging concepts from the Task–Technology Fit (TTF) and the Technology Acceptance Model (TAM), the study investigates the interplay between designer attributes, AI tool functionalities, and task demands in shaping effective collaborative settings. The initial phase entails the cultural assessment of AI-generated proposals, wherein designers interpret computational results through symbolic meanings and heritage-based aesthetic principles. The second phase emphasizes the adaptation of these outputs to meet the physical and structural limitations of the material, underscoring the significance of tactile knowledge and material responsiveness. The concluding phase involves collaborative optimization, where iterative refinement between human expertise and algorithmic generation culminates in culturally coherent and technically viable design results. The findings further suggest a tripartite factor structure of cognitive adaptability, which includes technical function adaptability, cultural value adaptability, and cognitive interaction adaptability. Collectively, these dimensions demonstrate how AI systems can transcend mere automated generation to provide culturally attuned design support. The study concludes that effective human–AI co-creation requires the alignment of algorithmic logic with the tacit knowledge of artisans, enabling technology to function not merely as a tool but as a cultural mediator within contemporary design practice.
Human–AI Co-creation; Cognitive Adaptability; Cultural Heritage Design; Artificial Intelligence in Craft and Design Thinking.
Copyright (c) 2026 Zhenwei Wu, Hema Zulaikha Hashim https://creativecommons.org/licenses/by-nc/4.0
CONTEMPORARY DIRECTIONS OF PERSONALIZED AND SMART JEWELLERY DESIGN
The growing significance of personalization and advanced technologies in modern jewellery design calls for a reassessment of the skills developed through design education. This research explores the impact of curriculum frameworks on the enhancement of aesthetic composition abilities in jade design. As consumer preferences increasingly lean towards customized and tech-integrated jewellery, educators are challenged to blend traditional craftsmanship with innovative design approaches. A qualitative literature review was undertaken, focusing on design education, personalized jewellery, and smart wearable technologies. This review provided a systematic examination of pedagogical approaches, frameworks for skill development, and the correspondence between educational outcomes and industry needs. The synthesis of findings reveals how curriculum design can effectively foster both technical skills and creative problem-solving in jewellery design. The results suggest that comprehensive curriculum frameworks, which prioritize student-centered learning, hands-on experiences, and projects integrated with industry practices, significantly improve students' ability to create jade designs that are both aesthetically pleasing and culturally relevant. Integrating smart technology and personalized learning strategies into coursework fosters innovation and ensures alignment with current market demands. By harmonizing teaching methods with industry practices, educators can effectively bridge theoretical concepts with practical design applications, paving the way for innovative curriculum development in jewellery education. This research underscores the importance of curriculum design as a key factor in skill acquisition, linking traditional craftsmanship with modern technological and market-driven needs. The results offer valuable, evidence-based insights for educators, curriculum designers, and industry professionals aiming to nurture a new generation of adaptable, innovative, and culturally aware jewellery designers who can thrive in the dynamic realm of personalized and smart design.
Curriculum Structure, Aesthetic Composition, Personalise, Smart Jewellery Design and Jade Design
Copyright (c) 2026 WEIJING HU, HEMA ZULAIKA HASHIM https://creativecommons.org/licenses/by-nc/4.0
FROM CREDIT REQUIREMENT TO MEANINGFUL LEARNING: NOVICE UNIVERSITY STUDENTS’ EXPERIENCES AND TRANSFORMATIVE LEARNING IN A BRASS BAND COURSE
This study examines how a university brass band course, initially undertaken by novice students to fulfil a co-curricular credit requirement, evolved into a site of meaningful social learning and personal transformation. Drawing on written reflective narratives produced by undergraduate participants with no formal musical background, the study explores intensive brass band training as an embodied and collective social practice rather than a purely technical musical activity. Using Experiential Learning and Transformative Learning as sensitising theoretical lenses, the analysis focuses on how discipline, bodily coordination, time management, emotional regulation, and collective responsibility were gradually internalised through rehearsal routines and public performance. Students’ reflections reveal a marked shift in perception: from viewing the course as an external obligation to recognising it as a demanding yet formative experience that reshaped their understanding of effort, capability, and learning itself. Rather than framing learning as the acquisition of musical skills alone, this article argues that the brass band functioned as a social formation through which novice learners encountered struggle, uncertainty, and interdependence. These experiences prompted critical self-reflection and reconfigured students’ assumptions about participation, commitment, and self-worth. By situating co-curricular music training within broader anthropological discussions of experience, discipline, and transformation in contemporary higher education, the study contributes to understandings of learning as lived and socially embedded practice.
Copyright (c) 2026 YONG LAI TEE https://creativecommons.org/licenses/by-nc/4.0
VIRTUAL REALITY EXPOSURE THERAPY FOR MUSIC PERFORMANCE ANXIETY: EVIDENCE, ADVANTAGES, AND FUTURE DIRECTIONS
This study examines the use of Virtual Reality Exposure Therapy (VRET) as a novel intervention approach for addressing Music Performance Anxiety (MPA), a form of anxiety experienced by musicians during performance. MPA is a widespread phenomenon across levels of expertise, genres, and cultural backgrounds, and it negatively affects psychological well-being and musical performance quality. Although traditional interventions like cognitive-behavioral therapy (CBT), relaxation training, and in vivo exposure have proven effective, these methods often face constraints in terms of exposure intensity control, accessibility, standardization, and acceptability among highly anxious musicians. Findings indicate that VRET offers significant advantages, including immersive environments, adjustable and customizable exposure levels, repeatable performance scenarios, and improved access to treatment. The empirical studies reviewed suggest that VRET is effective in reducing performance anxiety, improving physiological responses such as heart rate variability, and enhancing overall music performance quality. However, the article also emphasizes that VRET should not be considered a complete replacement for traditional methods. Live performance continues to play a crucial role in artistic development, social communication, and stage sensitivity. Therefore, a more effective approach may lie in an integrative model that combines VRET with conventional interventions within a comprehensive therapeutic and music training framework. In conclusion, VRET holds substantial potential as a supportive tool in managing music performance anxiety, particularly in terms of flexibility, safety, and therapeutic effectiveness. Nevertheless, further research employing longitudinal designs, standardized protocols, and interdisciplinary collaboration is required to optimize its application and ensure sustainable long-term benefits for musicians’ psychological well-being and artistic development.
Copyright (c) 2026 Ting Wang, Hao Yi Ho https://creativecommons.org/licenses/by-nc/4.0
IMITATION OF SINGING STYLES FROM TELEVISION TALENT SHOWS AMONG MUSIC MAJOR STUDENTS AND ITS PEDAGOGICAL IMPLICATIONS
Television talent shows have emerged as a powerful cultural force in contemporary popular music, shaping public perceptions of vocal aesthetics, performance styles, and musical success. With their widespread visibility and media circulation, these programs increasingly influence not only general audiences but also students receiving formal music education. Among music major students, the imitation of singing styles promoted by television talent shows has become a prominent phenomenon, raising important pedagogical concerns within higher music education. This study examines the imitation of televised singing styles among music major students, focusing on how media-driven vocal models shape students’ technical choices, expressive approaches, and artistic orientations. Rather than viewing imitation solely as a negative consequence of mass media influence, this paper explores both the constructive and problematic dimensions of imitation within vocal learning processes. Drawing on interdisciplinary perspectives from music education, popular music studies, and imitation theory, the study conceptualizes television talent shows as informal learning environments that coexist with, and sometimes challenge, traditional academic vocal training. By analyzing the influence of television talent shows, the forms of imitation exhibited by students, and the resulting impacts on vocal development, this study offers pedagogical insights for vocal instruction in higher music education. The findings contribute to ongoing discussions on integrating popular music culture into formal vocal pedagogy and propose teaching approaches that balance technical rigor, expressive freedom, and the cultivation of individual vocal identity.
Copyright (c) 2026 Hao Chen, Hao Yi Ho, Sumathi Maniam https://creativecommons.org/licenses/by-nc/4.0
INTRODUCING FA TUNING TO MALAYSIA (2005): THE FIRST DOCUMENTED ADOPTION IN HIGHER-EDUCATION OUD/GAMBUS PEDAGOGY
This practice-based article documents the first documented adoption of Fa tuning in Malaysian higher-education oud/gambus pedagogy in 2005, introduced by the author at ASWARA following a period of study at Beit al-Oud (Cairo). Prior to 2005, local Malaysian practice commonly employed a B–E–A–D–G–C course layout (low→high). The author implemented F–C–D–G–C–F (low→high) on a Yaroub Fadel “Bashir”-style Iraqi oud, strung with Pyramid Laute strings, without requiring organological modification. The tuning was selected for its tonal palette, register balance, and pedagogical advantages in taqsīm training and modal navigation, particularly in Maqām Nahawand and Maqām Rast. Using contemporaneous documentation, including a 2005 training certification and photographs from Beit al-Oud, held in the author’s archive, and a case narrative of classroom integration at ASWARA (April 2005 onward), the article compares intervallic layouts and practical ranges between the pre-2005 scheme and Fa tuning. A fingerboard map, comparative table, and timeline operationalize the analysis for teachers, students, and luthiers. The discussion frames the 2005 event as a modern transmission through pedagogical networks (Cairo → Kuala Lumpur), demonstrating how tuning functions as curriculum design in maqām-based training. The article concludes with practical guidance on stringing and teaching sequences and invites archival corroboration for pre-2005 Malaysian usage, thereby establishing a verifiable anchor for future scholarship on tuning-led innovation in Malaysian oud/gambus education.
Copyright (c) 2026 Raja Zulkarnain Raja Yusof https://creativecommons.org/licenses/by-nc/4.0
IDENTIFYING THE GOLD PURITY VERIFICATION TECHNIQUES UTILIZED BY SMALL AND MEDIUM-SIZED JEWELLERY INDUSTRIES IN MALAYSIA
Due to its inherent value, gold is regarded as one of the planet's most valuable and precious substances. It is also regarded as one of the most secure assets in the world. Globally, gold is extensively utilized in several different kinds of industries, which includes investment, jewellery, and the manufacturing of gold coins and bars. Malaysians frequently utilized gold for foreign trade, investment, gifts, and wedding dowries. As the demand for real and high-purity gold grows, the trustworthiness of gold-testing tools is called into question. It has always been challenging to determine the constituents of the gold and platinum groups, commonly referred to as precious metals (Barefoot and Van Loon, 1999). The analysis of gold's purity in Malaysia's SMEs jewellery industry is the main goal of this study. It investigates the most prevalent testing methods used by SMEs, such as acid testing (touchstone), fire assay, and X-ray fluorescence (XRF). The study also examines the issues that SMEs confront in ensuring that gold purity meets industry requirements and attempts to uncover the core causes of gold identification mistakes. Integrating a mixed-methods research approach, this study combines quantitative surveys with qualitative interviews to acquire a full understanding of industry practices. The study's findings are predicted to considerably improve the precision of gold testing methodologies, develop quality control practices, and increase assurance and regulatory compliance frameworks in Malaysia's small and medium scale jewellery industry.
Copyright (c) 2026 Nureen Zulkilfi, Saadiah Kaspin https://creativecommons.org/licenses/by-nc/4.0
S1RS: An Innovative and Potential Template for Abstract and Culturally Grounded Artworks
This study presents the development and verification of the S1RS abstract painting composition template, derived from the analysis of two reference artworks through three Gestalt principles: (i) symmetry, (ii) proximity, and (iii) closure. The template’s effectiveness is exemplified through the artwork S1RS: Kancil Membilang Buaya, conceptualized using Chang’s (2008) Autoethnography theory. The innovation has been recognized through exhibitions, awards, and art project grants, affirming its creative and academic value. Findings indicate that the S1RS template effectively generates abstract compositions while promoting and preserving Malay folktales through visual abstraction. This research and invention also aligns with Sustainable Development Goals (SDGs) 4 (Quality Education), 10 (Reduced Inequalities), and 11 (Sustainable Cities and Communities).
Copyright (c) 2025 SITI HAJAR ABD RAHMAN, ZURIATI, HIDAWATI, NORIZA ARZAIN, NURUL IZZA AB AZIZ https://creativecommons.org/licenses/by-nc/4.0
Developing A Creative Framework on The Roles And Effects of Product Placement in Malaysia’s Social Media Landscape
Product placement has become a popular marketing strategy in Malaysia due to the quick rise of creator-led media on social media sites like Facebook, YouTube, Instagram, and TikTok. Research on how these placements work across many channels, how Malaysian viewers view authenticity and disclosure, and how these activities differ from more conventional placements in films and TV shows is still lacking. This concept paper suggests a qualitative, exploratory design to (i) determine the purposes of product placement in creator content; (ii) investigate its influence on engagement, perceived authenticity, brand attitudes, and purchase intention; and (iii) integrate the findings into a creative framework that makes platform-specific practices, audience responses, and ethical/disclosure considerations more understandable in the Malaysian context. In-depth interviews with marketing experts and active social media users will be subjected to thematic analysis to identify patterns that connect audience outcomes (such as trust, identification, and engagement) with integration choices (such as prominence, narrative coherence, and creator–brand alignment). A practitioner-oriented, Malaysia-specific framework that directs moral, culturally relevant, and successful placement tactics while enhancing theoretical understanding of embedded persuasion, influencer credibility, and the consequences of disclosure in multicultural digital environments is the anticipated contribution.
Product placement, social media, influencer, advertising
Copyright (c) 2025 Fazlina Jaafar, Mohd Syuhaidi Abu Bakar, Hafizah Rosli https://creativecommons.org/licenses/by-nc/4.0
“The Night Power” by Mohammad Firdaus Ibrahim: Interpreting Islamic Aesthetics through Imam Al-Ghazali's The Concept of Beauty Theory and The Nazariyyah Philosophy
This study examined a piece of art called "The Night Power," which was made by Muhammad Firdaus Ibrahim, a Malaysian artist from Kedah. "Subhanallahi Wa Bihamdihi, Subhanallahi Azhim," one of the most well-known Dhikr in Islam, is used in this Islamic calligraphy painting. Muslims use this Dhikr as a recital to express their devotion to God. An interview with the artist was undertaken in order to gain a deeper understanding of the visual narratives surrounding this piece of art. Imam Al-Ghazali's The Concept of Beauty Theory and The Nazariyyah Philosophy will be used to analyse this piece of art in order to comprehend and decipher not only its aesthetic elements and tenets but also its spiritual narratives. The Night Power was similarly analysed, concluding that it achieved the highest level of beauty by representing the concept of loving Allah, who embodies love and beauty, while also reflecting the Nazariyyah philosophy within the painting.
Muhamad Baha’uddin Imran Kamarudin Azhar
Copyright (c) 2025 Juliana Manan, Muhamad Baha’uddin Imran Kamarudin Azhar, Mumtaz Mokhtar, Siti Nur Izaura Mohd Razis https://creativecommons.org/licenses/by-nc/4.0
Fashion Storytelling: Translating Bornean Landscapes Into Contemporary Fashion Aesthetics
This study investigates how natural and cultural landscapes can be translated into contemporary fashion aesthetics, using Bohey Dulang, Sabah, as a case study. While Malaysian fashion has historically privileged Peninsular motifs such as batik and kebaya, the ecological and cultural richness of East Malaysia remains underrepresented. Addressing this gap, the research explores how Bohey Dulang’s volcanic topography, marine biodiversity, and Bajau Laut mythology can inform fashion design as a medium of cultural storytelling and identity expression. Adopting a qualitative, design-led methodology, the study integrates visual archiving, surface embellishment experimentation, and the Interpretative Engagement Framework (Drew & Guillemin, 2014). Ecological and cultural references were translated into fashion components including fabric manipulations, kaleidoscopic digital prints, and silhouette constructions. The findings demonstrate that landscapes and myths can be semiotically reinterpreted into wearable forms, creating narratives that embody both environmental awareness and intangible cultural heritage. The study contributes to fashion scholarship by advancing the discourse on place-based design, cultural sustainability, and fashion storytelling. It proposes a framework for understanding fashion as an interpretative bridge that connects ecological landscapes and cultural memory to contemporary design practice. Furthermore, the research underscores fashion’s potential as a vehicle for cultural preservation and ecological advocacy within Southeast Asia’s broader design context.
Fashion Storytelling, Design-led Methodology, Sustainable Aesthetics
Copyright (c) 2025 Prinses Saliang, Adlina Razali, Husna Saaidin, Wan Nadhra Ixora Wan Kamarul Baharin https://creativecommons.org/licenses/by-nc/4.0
Femvertising: Women Representations in Malaysia Advertisement (2005 -2025)
This study investigates the evolving portrayal of women in Malaysian advertising from 2005 to 2025, highlighting the shift from traditional gender roles to feminist representations within femvertising ideas. Though early advertisements predominantly depicted women as gentle, nurturing, and confined to domestic spheres, reflecting cultural and religious norms; over two decades, a progressive transformation emerged as ads began to negotiate between conventional femininity and empowerment ideals, culminating in recent campaigns showcasing women as autonomous and assertive agents challenging stereotypes. Using content analysis of twenty prominent advertisements from major Malaysian women’s brands, this research traces how political, social, and digital media developments have shaped these depictions. Despite progress, persistent challenges include overcoming entrenched stereotypes and achieving diverse representation across ethnicity, age, and body image. This study positions femvertising as a cultural site where societal gender norms are both reflected and contested. It underscores the importance of policy and industry initiatives to foster gender-sensitive advertising practices.
Copyright (c) 2025 Noor Shamsarini Md Isa https://creativecommons.org/licenses/by-nc/4.0
Circular Economy: Designing A New Seater Using Upcycled Material
The furniture industry largely depends on linear production systems, contributing to resource depletion, greenhouse gas emissions, and landfill waste. This research explores the design and development of a seater using upcycled materials guided by circular economy principles, including reuse, repairability, and disassembly. The study proposes a material sourcing framework from post-consumer and post-industrial waste, and a modular design methodology that enhances product longevity and end-of-life recovery. A prototype seater was developed and evaluated for material diversion, carbon footprint reduction, durability, functional performance, and circularity. Findings indicate that upcycled seating can match conventional furniture in usability and aesthetics while significantly reducing environmental impact. Challenges such as material variability, supply logistics, and consumer perception are discussed, and strategies for scaling circular furniture production are proposed.
Circular economy, upcycling, sustainable furniture, modular design, material reuse, design for disassembly
Copyright (c) 2025 Fahmi Ahmad, Linda Hamid, Farah Nadhirah Enjafri https://creativecommons.org/licenses/by-nc/4.0
Transformative Printing: Communication in Visual Arts of Awareness for Educating Malaysia's Street Children
This studio-based research project investigates the utilization of visual communication arts to illuminate the exclusion of street children in Malaysia from formal education, attributed to the absence of critical identification documents and national identity cards. Although government entities such as SUHAKAM are vital, NGOs have also become significant advocates, providing assistance and enhancing educational accessibility. This study examines two groups, Yayasan Chow Kit and SUKA Society, both dedicated to providing educational opportunity for neglected children. The project utilizes a systematic four-step studio methodology: i) Theme, ii) Concept, iii) Screen, and iv) Print. Students from department of Printing UiTM Puncak Alam created screen-printed designs on useful items transforming societal challenges into concrete and visually compelling meaning. These art products seek to cultivate empathy, critical awareness, and communal responsibility by emphasizing the significance of education for street children. This project illustrates that visual communication transcends artistic expression to function as advocacy and social involvement, connecting creative practice with societal influence. Additionally, the initiative corresponds with Sustainable Development Goals 4, 5, and 10, demonstrating the capacity of visual arts to foster inclusiveness, equity, and social resilience, while enabling both creators and viewers to engage in significant social transformation. Keywords: Studio based research, Children Education, Visual Communication, Art Product
Copyright (c) 2025 Nurul Izza Ab Aziz, Mumtaz Mokhtar, Zuriati Mohamed Shaari, Rosliza Abdul Rahim, Irma Murni Ismail https://creativecommons.org/licenses/by-nc/4.0
Sustainable Innovation: The Utilization of Waste Glass As A Glazing Material in Ceramic Surface Treatment
The application of glaze not only imparts a distinctive visual impact but also enhances the strength of ceramic. The procurement of raw materials for glaze preparation incurs significant costs. In contrast, waste glass has the potential to serve as a viable alternative to ceramic surface treatment. Glass possesses comparable characteristics to glaze, which is derived from a substance composed of silica (SiO2). The cost-effectiveness and diverse colour range of waste glass have been observed. The present composition aims to elucidate the investigation into the viability of waste glass as a substitute substance for glaze in the realm of ceramic art.
Copyright (c) 2025 MOHAMAD RIZAL BIN SALLEH https://creativecommons.org/licenses/by-nc/4.0
Hypertext Video for Visual Studies in Developing Contexts
In an era where digital aesthetics and pedagogy increasingly intersect, this research examines hypertext interactive video as a tool and artistic medium to enhance visual studies in developing countries. using Vygotsky’s sociocultural theory, this study combines interviews, case studies, and literature review, supported by fieldwork in Yemen. Hypertext video, with layered visuals, non-linear navigation, and embedded assessments, turns passive learning into active artistic inquiry and encourages critical engagement. Beyond its pedagogical promise, the medium confronts structural realities: low bandwidth, limited digital literacy, and institutional resistance. The study proposes a hybrid design framework for low-resource contexts, making hypertext video both an instructional tool and a way to broaden access to arts education. By bridging artistic cognition and digital innovation, this work contributes to contemporary discourse on interactive media, inclusive pedagogy, and the future of creative education.
Hypertext Interactive Video; Visual Studies Education; Digital Aesthetics; Creative Learning; Developing Contexts
Copyright (c) 2025 elham_mohammed_kaid alshabi, Neesa Ameera Mohamed Salim, Saiful Akram Che Cob https://creativecommons.org/licenses/by-nc/4.0
Reimagining Creative Arts Research: Non-Traditional Research Outputs (NTROs) as a New Frontier
This editorial explores the growing importance of Non-Traditional Research Outputs (NTROs) in the creative arts, highlighting how they become option for research outputs rather than conventional academic research models. NTROs, which encompass artistic practices are redefining what constitutes legitimate research in the arts. This shift moves beyond the traditional text-based outputs, recognizing the creative process itself as a form of knowledge generation. The editorial also discusses the pedagogical benefits of NTROs emphasizing the role of technology in blending creative practice with academic inquiry. This approach fosters a dynamic, reflective learning environment that engages both researchers and academia in creative, process-driven research. Further, the integration of technology in artistic practice, such as the use of gesture-based instruments and artificial intelligence, is reshaping both the methodologies and outcomes of artistic research. Artistic practice-based projects illustrate how technology is not only enhancing artistic expression but also acting as a catalyst for new forms of knowledge production. Finally, the editorial discusses the future of NTROs, emphasizing the need for institutions to adapt their evaluation frameworks to include these dynamic, interdisciplinary research outputs and foster a more inclusive approach to creative arts research.
Non-Traditional Research Outputs (NTROs)
Copyright (c) 2025 Md Jais Ismail https://creativecommons.org/licenses/by-nc/4.0
IMPROVING BRAND RECOGNITION AND ATTRACTIVENESS FOR BIODEGRADABLE PHONE CASES: CICLO CASE BRAND IN 2024
This study examines strategies to enhance brand visibility and consumer appeal for biodegradable phone cases, focusing on Ciclo Case, a Malaysian company that specialises in sustainable alternatives that replace conventional plastic cases. The study is to establish Ciclo Case as a top brand in the expanding market for sustainable products by addressing significant problems such as poor branding, limited product variety, and ineffective marketing. Using quantitative methodologies, data collected from 105 respondents aged 18–30 highlight consumer awareness, design preferences, and the importance of environmental sustainability in purchasing decisions. The results indicate the significance of appearance, usefulness, and efficient marketing while exposing a notable knowledge gap about biodegradable phone cases. Recommendations include rebranding with a strong identity, diversifying product designs, and launching targeted marketing campaigns to communicate the environmental benefits. By embracing Sustainable Development Goals (SDGs 11 and 13), Ciclo Case may take the lead in minimising plastic waste and attracting environmentally conscious customers. This study emphasises how important branding, creative design, and education are to influencing consumer behaviour and making sustainable decisions.
Copyright (c) 2025 Nurul Anis Athirah Mohd Afandi, Ida Hartini Zainol, Nik Atilla Atasha Shamsuddin, Norfadzillah Ibaruslan https://creativecommons.org/licenses/by-nc/4.0
AI Integration in Writing Skills of MUET Students: A Quasi-Experimental Study
This study explored the potential of AI feedback in MUET writing skills. The research was designed as a quasi-experimental with 80 Form 6 students from two secondary schools. Participants were purposively selected from a pool of students based on an agreement that all had achieved similar scores on their Lower 6 final exams. Once identified, participants were randomly divided into an experimental (n=40) group who received AI feedback on their writing and a control (n=40) group who received face-to-face or traditional feedback. Both groups received instruction over a four week period. The pre-testing and intervention began with all students experiencing classroom instruction without any prior exposure to integrated writing instruction that would assist and facilitate the writing process through AI. A pre/post-test design was employed and data analyzed using independent samples t-test. The findings indicated that students receiving AI-assisted feedback to improve their writing outcomes had a statistically significant positive improvement in post-test writing scores. Overall, these findings show that the use of AI tools positively contribute to improve writing skills for students. Further studies should investigate students’ perceptions of using AI and explore the sustainability of ongoing use of AI tools in the ESL context.
Artificial Intelligence, writing skills, MUET, ESL education, quasi-experimental design
Copyright (c) 2025 Peter Ong https://creativecommons.org/licenses/by-nc/4.0
THE ART OF RADIO SOCCER COMMENTARY AND INFLUENCE ON MEN’S MENTAL HEALTH OUTCOMES IN HARARE
Men in Zimbabwe are highly vulnerable to the risk of untreated mental illnesses. This study investigates the mental health benefits of the art of radio soccer commentary among men in Harare. Drawing from the theory of Leisure and Mental Health, a survey using a random sample of 318 participants was conducted. Descriptive statistics, Pearson correlation, and simple linear regression were conducted to explore the quantitative data. Significant positive correlations were established between radio soccer listenership and reduced anxiety (r = 0.48), negativity (r = 0.51), sadness (r = 0.55), stress (r = 0.57), and loneliness (r = 0.43). Regression models revealed that radio soccer commentary accounted for 18% to 32% of the variance in mental health indicators. Sustainability perceptions of radio soccer were also affirmed by reliability (r = 0.49) and durability (r = 0.52). Routine programming, community listening, extended broadcasts, and integration into public mental health programs are recommended to maximize the utility of radio soccer commentary.
Copyright (c) 2025 Clemenciana Mukenge https://creativecommons.org/licenses/by-nc/4.0
REFRAMING MALAYSIAN FANTASY LITERATURE IN PUTERI BUNIAN BULAN (2020)
Fantasy literature, as a creative writing genre combines elements of imagination, magic, and the supernatural to create worlds that transcend reality. While globally recognized works like those of J.R.R. Tolkien have been extensively studied. In contrast, Malaysian fantasy novels genre remains underexplored. Thus, leaving a significant gap in appreciation their unique narrative contributions and cultural contexts. This paper focuses on Puteri Bunian Bulan (2020) by Aliff Mustafa to explore the role of fantasy genre in Malaysian literature. The paper aims to investigates their function in shaping the narrative. Using a qualitative methodology the research investigates two key components such as the elements: system of magical and the elements of the prophecy and free will, which are identified as the centre to the novel’s plot. By situating these elements within the broader framework of fantasy literature, the study explores how these two elements contribute to the characters journey, the development of the fantasy world and the thematic resonance of the story. This research addresses the gap by showcasing the literary Malaysian fantasy novels.
Fantasy genre; Fantasy literature; Malay novel; Malaysian creative writing.
Copyright (c) 2025 Muhammad Hariz Matarop, Ayu Haswida Abu Bakar https://creativecommons.org/licenses/by-nc/4.0
THE THEORETICAL FRAMEWORK OF THE ARTIFICIAL INTELLIGENCE (AI) CHALLENGES IN THE JEWELLERY INDUSTRY
Jewellery design is both an artistic and technical practice, combining craftsmanship, creativity, and cultural expression. Rooted in traditional techniques such as stone setting and metallurgy, it continues to evolve through contemporary styles while balancing functionality, aesthetics, and identity. Recent advancements in artificial intelligence (AI) have introduced new opportunities in this field, particularly as a co-assistant in concept exploration, storytelling, and experimentation. Generative AI enables efficiency in the early stages of design by transforming sketches into 2D or 3D renderings, accelerating decision- making, and supporting cultural translation. However, current research on AI in jewellery design remains limited, with a predominant focus on technological applications and little attention to emotional, ethical, or cultural dimensions. Examining how the incorporation of AI impacts authenticity, professionalism, and heritage in jewellery creation, requires interdisciplinary and regionally informed research to ensure responsible adoption. Ultimately, while AI enhances creativity and efficiency, the human touch remains indispensable for imparting jewellery with cultural meaning, emotional value, and identity.
Copyright (c) 2025 Ainatul Husni, Saadiah Kaspin https://creativecommons.org/licenses/by-nc/4.0
PENGINSTITUSIAN PEDAGOGI OUD DI MALAYSIA
Artikel ini membentangkan sebuah kajian autoetnografi yang menelusuri peranan perintis penulis dalam memperkenalkan dan menginstitusikan pendidikan oud; yang dikenali secara tempatan sebagai gambus di Malaysia dan sebahagian besar rantau Nusantara secara formal dalam konteks muzik tradisional dan pendidikan tinggi. Bermula dengan latihan awal bersama seorang guru oud dari Iraq di London pada tahun 1999, penulis telah menerapkan pendekatan pedagogi berasaskan teknik permainan, teori maqāmāt (maqām: singular), dan struktur mikrotonal muzik Arab ke dalam sistem pengajian muzik di institusi seperti ASWARA dan UiTM sejurus kembali ke tanah air pada tahun 2002, serta di UPSI antara tahun 2012 hingga 2014. Selain itu, penulis turut menyumbang kepada pengayaan kurikulum melalui pengenalan repertoir klasik dan kontemporari karya komposer terkemuka seperti Riyāḍ al-Sunbāṭī dan Tanburi Cemil Bey, di samping menerbitkan buku rujukan pertama dalam Bahasa Melayu khusus untuk pengajaran oud. Kajian ini mendapati bahawa sebelum abad ke-21, pendidikan oud di Malaysia tidak memiliki struktur pedagogi formal serta tiada kesinambungan dalam penguasaan teknik maqāmāt, taqsīm (taqasīm: plural), dan sistem talaan. Justeru itu, usaha yang dirakam dalam artikel ini mewakili satu sumbangan baharu dan signifikan terhadap pendokumentasian sejarah muzik negara. Dengan menggabungkan pengalaman autoetnografi, refleksi pedagogi, dan analisis konteks institusi, artikel ini menawarkan wacana baharu mengenai proses lokalisasi instrumen muzik Timur Tengah dalam landskap muzik Malaysia, sekali gus meletakkan asas akademik yang kukuh bagi perkembangan sistematik pendidikan oud dalam era kontemporari.
Copyright (c) 2025 Raja Zulkarnain Raja Yusof https://creativecommons.org/licenses/by-nc/4.0
EXPLORING THE IMPACT OF ORFF-BASED GROUP MUSIC LEARNING IN EARLY CHILDHOOD THROUGH THE CHIME MODEL
This study investigates the impact of Orff-based group music education on preschool children's development in Iran, using the CHIME model (Child-Centered Holistic Instruction through Music and Ensemble). Rooted in the Orff-Schulwerk philosophy, the CHIME model incorporates four stages: imitation, exploration, improvisation, and composition. Adapted to the Iranian context, it utilizes local instruments, rhythms, and stories to support the intellectual, emotional, and social growth of children aged four to six. While music education for young children is gaining recognition in Iran, there is no formalized framework in the national early childhood education standards, with music often taught informally in private settings. This creates both a challenge and an opportunity; there is a lack of systematic group music education in public preschool settings, but also room to develop culturally appropriate models grounded in Iran's educational framework. Using a qualitative approach, the study employs constructivist grounded theory, classroom observations, and interviews with teachers and students from selected preschools in Iran. The CHIME framework emphasizes ensemble learning to enhance children's executive functioning, emotional regulation, empathy, and collaborative skills. It also aims to foster musical identity and appreciation for Iran’s rich heritage. The research suggests that Orff-based group music education, adapted through the CHIME model, supports children's readiness, self-expression, and social integration. Additionally, it highlights imitation as a social learning process, advancing the potential of culturally responsive music education. The study has implications for curriculum development, teacher training, and early childhood education policy in Iran.
Orff-Schulwerk, early childhood music education, Constructivist Grounded Theory, group music instruction, Iran, cultural adaptation.
Copyright (c) 2025 Neda Safarabed https://creativecommons.org/licenses/by-nc/4.0