Malaysian Students’ Awareness and Experiences of Halal Products in South Korea

Abstract

Many Malaysian students have been studying in South Korea since “Look East Policy” was implemented by the government of Malaysia three decades ago. The major challenge faced by the Malaysian students in this non-muslim community is the difficulty to find halal products such as food and beverages, medicine, toiletries and cosmetics. It is therefore vital to investigate students’ experience in meeting the challenge of searching for halal products in this foreign land. Apart from that, this study intends to investigate the attitude of Malaysian students and their awareness on halal products. Data were collected through online questionnaire and the respondents were Malaysian students from Persatuan Pelajar Malaysia Korea (PPMK) who are currently studying in South Korea. Implications of this study can be valuable to future Malaysian students’ comprehension in matters related to halal products.