Innovation and Organization Competitiveness: A Study of Dangote Cement Plc., Nigeria
DOI:
https://doi.org/10.24191/ji.v20i1.3766Keywords:
competitiveness, marketing innovation, organizational innovation, process innovation, product innovationAbstract
In Nigeria, organizations encounter challenges in competing with their rivals in various aspects, such as product quality, process, organization innovation, and marketing innovation. Given this context, this study investigated the impact of innovation on competitiveness, with a specific focus on an organization in Lagos State. Survey research was employed, and a purposive sampling was used to select the study's organization and departments, which included eight departments. The population consisted of 70 workers, with a sample size of 59 estimated using Yamane's formula. The collection of primary data involved the utilization of a closed-ended questionnaire distributed through convenience sampling, and data was analyzed via SPSS v26, which provided the descriptive results and regression analysis with a 0.05% significance level. The questionnaire's reliability was assessed using a Cronbach Alpha test, yielding a cumulative score of 0.753. According to the study's findings, competitiveness is not statistically impacted by product innovation, process innovation, marketing innovation, and organizational innovation. Consequently, the study recommended a revisit of policy to promote and foster a culture of creativity and collaboration.
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