Factors Influencing Spectator Attendance in Sports: A Comparison Between Kedah FA and Johor Darul Takzim Fans (JDT FC)
Keywords:
Football Team, Spectator’s Attendance, Sport ScapeAbstract
One of the biggest draws for people watching a game at any sporting facility or stadium is the scenery.
The quality of the sport scape will influence the enjoyment of viewers attending the match; this study
focuses on the sport scape factors influenced by KEDAH FA and JDT FC fans’ attendance. The purpose
of this study is to identify the differences in sport scape characteristics that influenced attendance
between Kedah FA and Johor Darul Takzim fans (JDT FC). A total of 380 questionnaires were handed
out to Kedah FA and JDT FC supporters. The instrument’s questionnaire for this study was based on
the sport scape variables and attendance motivation. The results demonstrate a significant difference
in attendance motivated by sport scape variables between Kedah FA and Johor Darul Takzim (JDT
FC) fans (p<0.05), with JDT FC fans having a higher mean of 3.10 compared to Kedah FA fans who
had a mean of 2.68. According to the survey, JDT FC fans are more motivated to attend the match due
to the high quality of the sporting environment. This study agrees that sport scape features will drive
spectators to visit the stadium or sports facility; nevertheless, future research could focus on other
variables such as satisfaction.
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Copyright (c) 2025 Ellail Ain Mohd Aznan, Nor Shamira Awang, Al Hafiz Abu Bakar, Mohd Khairulanwar Md Yusof, Norfaezah Mohd Rosli, Siti Amalina Mohd Yazid
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