Adeoye, A. O., Ajemunigbohun, S. S., & Okunbanjo, O. I. (2023). Generic Strategies: A driver for Firms Competitiveness in Nigerian Fast Moving Consumers Goods (FMCGs) Sector. Journal of International Business, Economics and Entrepreneurship, 8(1), 23–31. https://doi.org/10.24191/jibe.v8i1.22857