ADEOYE, A. O.; AJEMUNIGBOHUN, S. S.; OKUNBANJO, O. I. Generic Strategies: A driver for Firms Competitiveness in Nigerian Fast Moving Consumers Goods (FMCGs) Sector. Journal of International Business, Economics and Entrepreneurship, [S. l.], v. 8, n. 1, p. 23–31, 2023. DOI: 10.24191/jibe.v8i1.22857. Disponível em: https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1063. Acesso em: 23 nov. 2024.