PUTIT, L.; ABDULLAH , M. F. Exploring Relationship Marketing Tactics & Customer Loyalty: Issues in the Malaysian Mobile Telecommunication Sector. Journal of International Business, Economics and Entrepreneurship, [S. l.], v. 4, n. 1, p. 21, 2019. DOI: 10.24191/jibe.v4i1.14414. Disponível em: https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1436. Acesso em: 21 nov. 2024.