ALI, A.; PUTIT, L.; MOHAMAD ARSHAD, A. S.; KAMALL KHAN, Y.; HENDRYATI, H. Neuromarketing readiness in Malaysia: Where are we now?. Journal of International Business, Economics and Entrepreneurship, [S. l.], v. 9, n. 1, p. 52–58, 2024. DOI: 10.24191//jibe.v9i1.902. Disponível em: https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1869. Acesso em: 13 mar. 2025.