Adeoye, Abayomi Olarewaju, Sunday Stephen Ajemunigbohun, and Olajide Idowu Okunbanjo. 2023. “Generic Strategies: A Driver for Firms Competitiveness in Nigerian Fast Moving Consumers Goods (FMCGs) Sector”. Journal of International Business, Economics and Entrepreneurship 8 (1):23-31. https://doi.org/10.24191/jibe.v8i1.22857.