Ling, Goh Mei, Elaine Ang Hwee Chin, Tan Seng Huat, and Tay Tiam Poh. 2021. “The Influence of Promotional Mix on Female Consumers’ Buying Behaviour”. Journal of International Business, Economics and Entrepreneurship 6 (2):36. https://doi.org/10.24191/jibe.v6i2.16653.