Abdul Halim, A. H., Zamri, M. H. and Mohd Rasid, M. F. R. (2018) “The Effect of Individualism and Collectivism on Customer Satisfaction in Retail Sector: Asian versus Western Culture ”, Journal of International Business, Economics and Entrepreneurship, 3(SI), p. 23. doi: 10.24191/jibe.v3iSI.14421.