Wan Abdul Ghani, W. S., Azman, . N. A. A., Mohd Rashid, N. and Abdul Halim, A. H. (2020) “ The Relationship of Brand Marketing Communication and Brand Authenticity”, Journal of International Business, Economics and Entrepreneurship, 5(1), p. 43. doi: 10.24191/jibe.v5i1.14291.