MOHD ZAIDI, N. S. H. .; SAZALI, R.; ZULZALI, M. A. . FAN IDENTIFICATION ACROSS GENDERS: IMPLICATIONS FOR ESPORTS MARKETING STRATEGIES. Malaysian Journal of Sport Science and Recreation, [S. l.], v. 21, n. 2, p. 1–7, 2025. Disponível em: https://journal.uitm.edu.my/ojs/index.php/MJSSR/article/view/5589. Acesso em: 6 dec. 2025.