Mohd Noor, N.H., Sahabudin, N.B. , Yusmi Haniff, N.I. and Ahmad Taufiq, M.M. 2025. ECO-FRIENDLY HOUSE PURCHASE DECISIONS AMONG GEN Z: IMPLICATIONS FOR POLICYMAKERS & HOUSING DEVELOPERS. Malaysian Journal of Sustainable Environment. 12, 2 (Aug. 2025), 99–120. DOI:https://doi.org/10.24191/myse.v12i2.4286.