Integration of Agri-Tech Tools Among Malaysian Women Agripreneurs in Sustainable Farming

Authors

  • Nur Hidayah Abd Rashid Universiti Teknologi MARA Cawangan Melaka
  • NUR AMALINA ISMAIL faculty of plantation and agrotechnology, uitm cawangan melaka kampus jasin
  • Muhammad Aliuddin Bakar Universiti Teknologi MARA Cawangan Melaka,

Keywords:

Agri-Tech tools, sustainable farming, women agriprenuers

Abstract

This study investigates how women agriprenuers in Malaysia adopt agricultural technology (Agri-Tech) to support sustainable practices. Though 16% of the Malaysian workforce is in the agricultural workforce, contributing 8.4% of its GDP, the women agripreneurs struggle to adopt the latest agricultural technologies with Agri-Tech investments only accounting for 2.10% of the total digital expenses of the sector. Using a qualitative approach under the interpretative paradigm, semi-structured interviews were conducted with 14 women agriprenuers across Malaysia who participated in the Farmers and Entrepreneurs Training Course organized by Department of Agriculture Malaysia. Based on the results of the thematic analysis, participants utilized various Agri-Tech tools categorized as digital farm management systems, precision agriculture, digital marketing platforms, sustainable energy and water management system. Benefits included improved market access, reduced costs, optimised resource management, enhanced efficiency, and environmental sustainability through data-driven decision-making. However, challenges persisted, including financial constraints, skills gaps, infrastructure deficits, operational challenges, technical support shortages, and inadequate policy frameworks. Recommendations include increasing financial aid, expanding digital training, improving rural internet access, providing technical support, and revising policies to prioritize small-scale women agriprenuers.These measures would make will make Agri-Tech more accessible, practical, and sustainable, ensuring a stronger and more resilient agricultural sector.

Author Biographies

Nur Hidayah Abd Rashid, Universiti Teknologi MARA Cawangan Melaka

1,2,3Faculty of Plantation and Agrotechnology,
Universiti Teknologi MARA,
Cawangan Melaka,
77300 Merlimau, Melaka

Muhammad Aliuddin Bakar, Universiti Teknologi MARA Cawangan Melaka,

Faculty of Plantation and Agrotechnology,
Universiti Teknologi MARA,
Cawangan Melaka,
77300 Merlimau, Melaka

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25-06-2025

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