e- Journal of Media and Society

The Influence of TikTok on Academic Performance Among University Students at UiTM Alor Gajah, Melaka

2025-01-28T13:07:59+08:00

This study examines the impact of TikTok usage on academic performance and student distraction among university students at UiTM Alor Gajah, Melaka. The study employed a quantitative research approach, utilizing a survey distributed to 369 respondents. Data were analyzed using descriptive statistics and correlation analysis via SPSS software. The findings indicate that entertainment, information-seeking, and fashion trends are the primary reasons students engage with TikTok. While students recognize TikTok as a source of distraction and time consumption, its direct negative impact on academic performance remains moderate. The correlation analysis shows a significant relationship between TikTok usage and distraction (r = .309, p < .01), as well as between distraction and academic performance (r = .449, p < .01), indicating that distraction plays a more critical role in influencing students’ academic outcomes than TikTok usage alone. Despite the moderate correlation between TikTok usage and academic performance (r = .347, p < .01), students generally perceive the platform as safe and manageable, suggesting that its effects depend largely on individual time management. The study highlights the need for self-regulation strategies to mitigate distractions and optimize TikTok’s potential for educational purposes. Future research should explore digital literacy programs and intervention strategies to help students balance social media engagement and academic responsibilities effectively. These findings contribute to the broader discourse on the role of social media in higher education and underscore the importance of responsible digital consumption among university students.

The Restriction towards International Celebrities' Performances in Malaysia and the Implication Towards Malaysian Tourism.pdf

2025-01-30T16:08:19+08:00

This research explores the implications of restrictions on international celebrities' performances in Malaysia and the implications on the nation's tourism and cultural identity. Rooted in Malaysia's commitment to Islamic and conservative values, these limitations often correlate with global entertainment practices, which resorts to creating chaos. qualitative content analysis method is the method for this research, where this research explores cases where international artists faced performance bans or restrictions due to issues such as LGBT advocacy, religious sensitivities, revealing attire, and perceived negative influences. The findings highlight the issues created by these restrictions, such as the potential impact on international artists, the subsequent reduction in Malaysia's attraction as a cultural tourism destination, and its standing in the global entertainment industry. The study emphasizes the importance of balanced regulatory regimes that respect local values while meeting the aspirations of international artists. Differentiated rules throughout Malaysian regions, as well as more communication with overseas stakeholders, are recommended to facilitate cultural interchange while preserving national identity.

The Level of Awareness of Mental Health and Its Impact on Tiktok Users

2025-01-30T16:41:07+08:00

In this era of globalization, social media platforms have become a universal space for communication, self-expression, and community building. Among these platforms, TikTok has emerged as a global phenomenon, captivating millions with its short-form videos and diverse content. This research examines the impact of TikTok content on the mental health of users who are 18 and older. With over 1 billion users worldwide, including users from Malaysia, it has become a dominant force in public culture, sparking worries among families, lawmakers, and therapists about its impact on mental health. There has been a significant increase in depression among Malaysians since 2019, where another study revealed that about 1 million individuals aged 15 years and older were suffering from depression, with the number of people with depression having doubled from 2019 to 2023. However, considering the wide range of content on the platform about mental health, it is still unclear how much of an awareness TikTok users have of mental health education. To investigate the awareness of mental health among TikTok users, particularly in the Malaysian context among the users aged 18 and above, a research was conducted by employing a quantitative approach using Google Forms. This study successfully collected responses from 401 respondents representing diverse backgrounds, ethnicities, beliefs, and educational levels. The results indicate a significant level of awareness among TikTok users regarding mental health issues, attributed in part to the abundance of mental health-related content on the platform (m = 3.08, m2 = 3.04). In conclusion, the study shows that users accept TikTok as a platform to spread awareness and as a significant platform to talk about mental health and provide support to the community globally.

Pedagogi Inovatif: Sinergi AI dan Komunikasi Untuk Pengajaran Abad ke-21

2025-01-30T16:44:58+08:00

Kajian ini menyelidiki keberkesanan sinergi antara kecerdasan buatan (AI) dan komunikasi dalam meningkatkan pedagogi abad ke-21 melalui metodologi transformatif yang menggabungkan kaedah kuantitatif, kualitatif, dan analitik prediktif. Melibatkan 200 responden terdiri daripada pensyarah universiti awam dan guru sekolah menengah di Malaysia, kajian ini menggunakan pendekatan stratifikasi untuk memastikan kesimbangan berdasarkan latar belakang pendidikan, pengalaman mengajar, dan tahap literasi digital. Data dikumpulkan melalui tiga lapisan utama: (1) soal selidik berstruktur untuk menilai kesan penggunaan AI terhadap komunikasi dan keberkesanan pedagogi; (2) analisis big data menggunakan simulasi algoritma pembelajaran mesin untuk meramal pola interaksi pelajar-guru; dan (3) sesi temu bual mendalam berdasarkan pendekatan naratif digital untuk meneroka cabaran dan peluang dalam mengintegrasikan AI. Analisis data dilakukan dengan menggabungkan analitik deskriptif, regresi pelbagai, dan pemetaan visual menggunakan analisis sentimen berasaskan AI. Hasil kajian menunjukkan bahawa penggunaan AI memberi sumbangan yang signifikan dalam meningkatkan keberkesanan pedagogi sebanyak 78% (R² = 0.78, p < 0.01), serta memperbaiki keupayaan komunikasi guru. Simulasi algoritma menunjukkan peningkatan komunikasi melalui penggunaan kandungan adaptif dan strategi pembelajaran yang dipersonalisasi. Temu bual mendalam mendapati bahawa pendidik melihat AI sebagai pemangkin utama inovasi pedagogi, namun cabaran literasi digital harus diatasi. Kajian ini mengesahkan potensi AI dalam merevolusikan pendidikan dengan meningkatkan pengalaman pembelajaran pelajar dan mendukung pendidik. Hasil kajian memberi implikasi besar bagi pembuat dasar dan pendidik untuk merancang kurikulum berasaskan teknologi yang dapat memenuhi keperluan pendidikan abad ke-21.

The Level of Effectiveness of Healthcare Education on Tiktok

2025-01-30T17:03:55+08:00

This study explores the effectiveness and awareness levels of healthcare education on TikTok, focusing on combating unhealthy diet and obesity. Utilizing surveys and statistical analysis, it aims to assess TikTok's impact on educating users about health topics and measure the level of audience awareness. TikTok has emerged as an unexpected but potent platform for healthcare education, enabling healthcare practitioners to disseminate factual information through engaging short videos. The platform's algorithm enhances message dissemination, reaching previously inaccessible demographics. This research highlights TikTok's evolution into a hub for credible healthcare information, fostering active viewer participation and creating a dynamic learning environment. It serves as a valuable resource for social media users seeking reliable healthcare information and provides content creators with a framework for developing impactful healthcare content. Furthermore, it underscores the potential for commercialization, wherein healthcare organizations, practitioners, and brands can collaborate with influencers to promote health products and services while advancing public health awareness on TikTok. The study reveals a high level of effectiveness in healthcare education on TikTok, with a mean effectiveness score of 3.29. Moreover, it indicates a considerable level of effectiveness among users, with a mean awareness score of 3.67

A Conceptual Paper on the Significant Role of Digital Media in Contemporary Da’wah within the Technological Era

2025-01-30T17:14:41+08:00

The concept of Contemporary Da’wah involves using digital media as a means for preachers to convey and spread Da’wah messages to their audiences. In today's digital age, many preachers and content creators utilize social media platforms to share Da’wah, making it easier for them to communicate Islamic teachings to a wider audience. This study aims to explore the crucial role of digital media in contemporary Da’wah in the technological era. The research methodology is based on a review of secondary data, including reference materials from previous studies. These sources consist of books, papers, journal articles, newspapers, and credible online content that address topics related to: (1) Contemporary Da’wah, (2) Digital Media, and (3) the Technological Era. The analysis reveals that the advancement of technology serves its core purpose of fostering transformative changes, which extend to various aspects of human life, including Islamic Da’wah. The rise of digital media, supported by social media platforms, has expanded the ways in which Da’wah is spread beyond the traditional methods of preaching. Today, Da’wah can be efficiently shared through technology, overcoming geographical and physical barriers, reaching individuals across different locations, from one mobile device to another, from home to home, and even across international borders.

The Level of Media Literacy in a Post-Pandemic

2025-01-30T17:21:57+08:00

Media literacy has become an increasingly critical skill in the post-pandemic era, particularly in addressing the spread of misinformation and disinformation that can negatively impact society. This study aims to assess the level of media literacy among the public after the COVID19 pandemic and examine their tendencies toward teleworking in the post-pandemic era. A quantitative approach was employed, with data collected through an online survey distributed to 150 respondents. The data were analyzed using descriptive analysis to identify trends and patterns related to media literacy and teleworking.Findings indicate that while most respondents acknowledge the importance of media literacy in daily life, there is still confusion regarding its actual concept, especially in distinguishing between fake and credible news. Additionally, the study reveals that although teleworking is supported, a significant portion of respondents still prefer working in an office rather than from home. These findings highlight the need for increased awareness and education on media literacy, as well as the necessity of flexible teleworking policies. This study suggests that media literacy training and education should be further integrated into higher education curricula to combat the challenges of infodemic and ensure sustainable teleworking practices in the evolving work environment.

The Impact of Digital Media on Academic Performance

2025-01-30T17:32:11+08:00

Digital media plays a significant role in modern education, with social media and video games being two of the most frequently used platforms among students. This study examines the positive and negative impacts of these digital tools on students' academic performance. The research aims to determine the extent to which social media and video games contribute to or hinder academic success, focusing on their effects on learning activities, time management, and cognitive abilities. The study employs a quantitative research methodology, utilizing structured questionnaires to collect data from students of various educational backgrounds. Findings reveal that excessive use of social media and video games can negatively impact academic performance by causing distractions, reducing study time, and impairing focus. The study indicates that 86% of respondents believe social media can disrupt academic progress when used for non-educational purposes, while 72% agree that these platforms can enhance decision-making skills. Additionally, findings suggest that video game addiction leads to missed lessons, decreased homework completion, and fatigue during learning activities. However, 85.3% of respondents acknowledge the cognitive benefits of video games and social media, such as improved problem-solving skills, multitasking ability, and creativity. The research also highlights the potential for social media to positively influence education. Platforms like TikTok and Twitter can be utilized for academic purposes, enabling students to access educational content, collaborate with peers, and engage with instructors beyond the classroom. The data shows that social media facilitates real-time learning, with 58.7% of respondents being students who benefit from its accessibility. In conclusion, while digital media presents both challenges and opportunities, its impact on academic performance depends on usage patterns. Educators and parents must implement strategies to promote responsible digital consumption, ensuring students leverage social media and video games for educational enrichment rather than distractions. This study underscores the importance of digital literacy and time management in balancing academic responsibilities with recreational digital activities

Personal and Social Determinants of Fear of Missing Out (FoMO) among University Students in UiTM Lendu

2025-01-31T12:32:36+08:00

The purpose of this study is to investigate the social and personal factors that influence university students at UiTM Lendu’s fear of missing out (FoMO). The main goals are to find out the amount of FoMO that students encounter, investigate the connection between FoMO and social and personal factors, and determine how it affects students’ social and personal results. Using a quantitative methodology, 419 respondents were chosen by cluster sampling. Structured questionnaires were used to gather data, and SPSS version 20 was used for analysis. Variable levels were evaluated using descriptive statistics, and the associations and effects of social media use, social support, and social comparison on FoMO were investigated using multiple regression analysis and Pearson correlation. The findings showed that students’ levels of FoMO ranged from moderate to high, and there were noteworthy connections between FoMO and the determinants under investigation. By offering insightful information on the variables affecting FoMO, this study advances our knowledge of how it affects college students’ well-being

Peranan Algoritma Suapan Berita Terhadap Pembentukan Pengetahuan Politik Dalam Kalangan Pengundi Muda Baharu Di Malaysia

2025-01-31T14:05:51+08:00

Ledakan teknologi komunikasi dan maklumat pada hari ini membuka platform kepada golongan muda terutama pengundi muda baharu untuk mendapat akses maklumat politik. Hal ini mendorong kepada pelaksanaan polisi penurunan had umur mengundi daripada 21 tahun kepada 18 tahun di Malaysia. Teknologi komunikasi dan maklumat memainkan peranan penting dalam meningkatkan akses kepada berita politik sehingga membentuk struktur pengetahuan politik yang kukuh untuk mendorong tindakan menyertai aktiviti politik. Media mempunyai peranan yang kuat dalam membentuk minat politik, memperkukuh struktur pengetahuan politik dan akhirnya, mendorong kepada tingkahlaku menyertai aktiviti politik. Namun, dalam konteks pengundi muda baharu kurang perbincangan dilaporkan dan jurang pengetahuan mengenai trend penyertaan politik masih kurang diberi perhatian oleh penyelidik. Isu utama adalah tingkahlaku pengundi muda baharu adalah tidak sama pendekatannya dengan pengundi yang senior dan berpengalaman. Permasalahan yang dikenalpasti adalah tahap minat politik dan pengetahuan politik yang rendah dijangka memberi kesan kepada tahap penyertaan politik pengundi muda baharu. Di samping itu, kurang kefahaman terhadap trend penyertaan politik pengundi muda baharu memberi kesan kepada sfera politik negara. Objektif artikel ini adalah untuk membincangkan 1) peranan media kepada pengundi muda baharu, 2) fungsi algoritma suapan berita dalam mendedahkan pengundi muda baharu dengan kandungan politik dan 3) trend penyertaan politik pengundi muda baharu. Artikel ini secara komprehensif membincangkan kepentingan peranan media, keberkesanan fungsi algoritma suapan berita dan trend penyertaan politik sebagai asas pelengkap pembentukan bingkai tingkahlaku keputusan mengundi dalam kalangan pengundi muda baharu untuk kajian di masa hadapan.