e-JOMS is indexed in MyCite. e-Journal of Media and Society (e-JOMS) is an online journal website where writers and article followers can upload journals and cite other journals. This website is proudly presented by the Faculty of Communication & Media Studies, Universiti Teknologi MARA (UiTM), Melaka. e-Journal of Media & Society (e-JOMS) is a double-blind, peer-reviewed journal that provides publication of articles in all areas of media, communication, and sociology. The journal welcomes publications of high-quality papers on theoretical developments and practical applications in media and communication. Original research papers and state-of-the-art reviews are invited for publications It also hopes to encourage a culture of writing and publishing among lecturers, inside and outside of Universiti Teknologi MARA. CLICK HERE TO SUBMIT MANUSCRIPT
HIV and AIDS–Related Stigma Among Young Adults in Malaysia: A Quantitative Study
HIV and AIDS–related stigma remains a persistent public health challenge despite advances in treatment and extensive awareness efforts. This study examines public perceptions, levels of stigma, and the influence of media and public health campaigns on HIV and AIDS among young adults in Malaysia. A quantitative survey design was employed involving 61 respondents aged 18 to 31 years. Data were collected using a structured questionnaire measuring perceptions of HIV and AIDS, stigma intensity, and perceived media and campaign effectiveness. Descriptive statistical analyses were conducted to address the research objectives. The findings reveal a generally high level of awareness regarding key HIV transmission routes, particularly blood transfusion and unprotected sexual contact. However, misconceptions persist, especially concerning non-transmission routes such as mosquito bites and casual contact. Overall, young adults exhibited moderate levels of stigma, characterised by fear of contracting HIV and discomfort in routine social interactions with people living with HIV and AIDS. These perceptions indicate that misinformation continues to influence emotional responses and social distancing behaviours. Media and public health campaigns were perceived as moderately effective in shaping public opinion and raising awareness. Nevertheless, respondents demonstrated limited willingness to engage in active advocacy behaviours, such as sharing HIV-related information on social media. The study underscores the need for targeted, culturally sensitive educational initiatives and more engaging media strategies to reduce stigma, improve public understanding, and promote inclusive attitudes towards people living with HIV and AIDS among young adults in Malaysia.
HIV and AIDS stigma, young adults, public perception, media influence, Malaysia
Copyright (c) 2026 Nur Ain Farhana Mohd Muzamli, Nursophia Ayesha Norzaidi, Mohamad Hafifi Jamri, Abdul Rauf Ridzuan, Nurzali Ismail, Yusa Djuyandi, Khairi Khairuddin https://creativecommons.org/licenses/by-sa/4.0
Print Nationalism and Book Control: A Content Analysis Of Government Documents on Publishing and Nation-Building In Postcolonial Malaysia
This article examines the instrumental role of publishing and censorship in the Malaysian state’s nation-building project during the formative postcolonial period from 1948 to 1977. While extensive research exists on Malaysia’s ethnic policies and educational reforms, the specific mechanisms of print control as a tool for ideological consolidation have remained underexplored. This study addresses this gap through a qualitative content analysis of declassified government documents, including censorship reports, publication records, and internal ministerial correspondence from the Malaysian National Archives. The analysis reveals a dual-pronged state strategy: the active promotion of Malay linguistic nationalism and the simultaneous suppression of non-Malay literature, particularly Chinese-language materials, which were often framed as a threat to national security. These findings demonstrate that publishing policies were not merely administrative but constituted a deliberate practice of ideological statecraft aimed at constructing a hegemonic national identity in a multi-ethnic society. The study contributes a critical archival perspective on the intersection of print nationalism, language politics, and state power in postcolonial Southeast Asia.
Copyright (c) 2026 https://creativecommons.org/licenses/by-sa/4.0
The Mediating Role of Online Media Credibility in the Relationship Between Self-Determination and Non-Communicable Disease (NCD) Prevention Among Malaysian University Students
In today’s digital era, online media has emerged as a central source of health information, significantly shaping individuals' health behaviors and decision-making processes. The credibility of digital media plays a pivotal role in ensuring effective health communication, especially in efforts to prevent non-communicable diseases (NCDs). This study examines the mediating role of online media credibility in the relationship between self-determination and NCD prevention among university students in Malaysia. Specifically, this study aims to analyze how elements of self-determination influence preventive health behaviors and to assess whether perceptions of online media credibility serve as a mediating factor. Data were collected through structured questionnaires distributed to students at selected public universities across five regions in Malaysia. Regression analysis was employed to examine the relationships among self-determination, online media credibility, and NCD prevention behavior. The findings reveal that students with higher levels of self-determination are more inclined to engage in preventive practices, and this relationship is significantly mediated by their perception of the credibility of online health information. These results highlight the importance of fostering media literacy and ensuring access to trustworthy digital health content to support informed health decisions among young adults. The study contributes to the growing discourse on digital health communication and offers valuable insights for policymakers, educators, and media professionals in cultivating a health-aware digital generation.
Online Media Credibility, NCD Prevention, Self-Determination, University Students
Copyright (c) 2026 Aini Faezah Ramlan, Abdul Rauf Ridzuan, Mohd Sufiean Hassan https://creativecommons.org/licenses/by-sa/4.0
Figurative Fault Lines in Malaysian Healthcare: A Cognitive-Anthropological Framework for Multicultural Doctor–Patient Communication
Effective patient care often hinges on mutual understanding, a goal frequently undermined by ethnic and cultural diversity in contexts like Malaysia, where deeper cognitive and cultural mechanisms shape how illness is conceptualised. Addressing this challenge requires moving beyond general cultural awareness. This paper introduces the Conceptual-Anthropological Framework (CAF), an interdisciplinary model integrating Conceptual Metaphor Theory (CMT) and Explanatory Models (EMs) to systematically analyse miscommunication rooted in figurative language. CAF identifies Figurative Fault Lines as specific sites where patients’ culturally anchored metaphors (e.g., illness as a 'curse' or 'bad wind') clash with biomedical frames, resulting in Metaphorical Clash—a core mechanism that leads to communication breakdown and non-adherence. The framework reframes traditional cultural competence as Figurative Competence: a dynamic, interpretive practice that trains clinicians to recognise, interpret, and respond sensitively to metaphors, using strategies such as metaphorical bridging. By linking micro-linguistic analysis with anthropological depth, CAF offers a comprehensive theoretical and practical tool for empirical research and pedagogical reform in pluralistic societies.
Copyright (c) 2026 Marianne Estabella Fung, Haryati Abdul Karim, Rajesh Kumar Muniandy, Denis Andrew D. Lajium, Nagarajan Nagalingam https://creativecommons.org/licenses/by-sa/4.0
Negotiating Faith, Authority, and Meaning: Malaysian Students’ Reception of Mentega Terbang
This study examines the controversial reception of the Malaysian film Mentega Terbang within the Muslim community, with particular attention to how its religious themes are interpreted by Malaysian students. Originally released in 2021, the film attracted heightened public attention after becoming available on the streaming platform Viu in early 2023, before being subsequently removed. The inclusion of scenes engaging with sensitive religious ideas generated widespread unease and debate, particularly regarding their perceived implications for Islamic beliefs and practices. As film constitutes a powerful medium capable of shaping social meanings and influencing audience perceptions, it is crucial to examine how such messages are understood and negotiated by viewers. Against this backdrop, this study aims to explore students’ comprehension, interpretation, and reception of the film’s content, especially in relation to issues of aqidah and religious sensitivity. Employing a qualitative research design, the study utilises in-depth interviews to capture the active role of audiences in constructing meaning. By foregrounding audience reception, this research contributes to broader discussions on religion, media, and interpretation within Malaysia’s socio-religious context.
Copyright (c) 2026 Muhammad Raqib Mohd Sofian, Safiyyah Ahmad Sabri, Muhamad Zaki Mustafa, Mohd Yahya Mohd Ariffin, Siti Madiha Hassan, Firly Annisa, Frizki Yulianti Nurnisya https://creativecommons.org/licenses/by-sa/4.0
Bridging Internal Communication and Corporate Brand Identity: A Review of Brand Performance Dynamics in the Marine Sector
This study reviews existing literature on the relationship between Internal Communication Effectiveness (ICE), Corporate Brand Identity Management (CBIM), and Brand Performance (BP) within the marine industry. Drawing on research in communication, branding, and organizational behaviour, the paper applies maturity theory to explore internal branding and performance management. It emphasizes how communication effectiveness strengthens organizational identity and influences employee behaviour, thereby enhancing sustainable brand performance. Findings highlight the importance of employee engagement, ethical branding, and sustainability practices in fostering brand coherence and equity. The study further provides recommendations for digitalization and contextual adaptation of CBIM frameworks to align with the specific challenges and opportunities of the marine industry.
Copyright (c) 2026 Nur Zafirah A Khadar, Dzaa Imma Abdul Latif, Nur Nasliza Arina Mohamad Nasir https://creativecommons.org/licenses/by-sa/4.0
Educational Reform Through Industry Collaboration: Enhancing Student Competencies in Publishing Course
This study examines the management of pedagogical innovation through industry collaboration and authentic assessment in PUB253, a publishing course within UiTM’s Diploma in Communication and Media program. It explores how curriculum reform, guided by managerial strategies and policy alignment, enhances student competencies in communication, leadership, and teamwork while addressing challenges of conventional teaching methods. A mixed method design combined entrance–exit surveys with rubric based evaluations of publishing projects, presentations, and exhibitions. Quantitative data were analyzed using descriptive statistics, paired t tests, and correlation analysis, while qualitative reflections provided contextual insights. Results revealed significant competency gains, with mean scores rising from 1.23–1.24 at entry to 4.70–4.74 at exit, reflecting improvements of more than +3.45 points. Rubric evaluations corroborated these outcomes, with students consistently scoring above 4.2 in leadership driven tasks. A strong correlation (r = 0.72) confirmed alignment between student perceptions and observed performance. The findings highlight the managerial importance of embedding industry informed pedagogy and authentic assessment in diploma level education. PUB253’s transformation from the program’s highest failure course to one of its most successful was enabled by UiTM’s Curriculum Review Policy and the HETVET@UiTM model, which institutionalized industry partnerships and resource mobilization. PUB253’s competency gains directly fulfill MOHE’s Education 4.0 employability agenda and MQA’s graduate attributes, demonstrating how curriculum governance can sustain innovation to enhance course performance as well as students’ academic achievement.
Copyright (c) 2026 SITI NURSHAHIDAH SAH ALLAM, Mohd Sufiean Hassan, Ranjit Singh, Fatimah Yazmin Yahaya, Zuliani Mohd Azni, Noor Afzaliza Nazira Ibrahim https://creativecommons.org/licenses/by-sa/4.0
Human Capital and Income Inequality in China: An ARDL Analysis
This paper examines the dynamic relationship between human capital and income inequality in China over the period 1990–2023 using an ARDL–ECM framework. Income inequality (GINI) is modeled as a function of human capital, economic growth, trade openness, financial development, and governance quality. Bounds testing confirms a stable long-run cointegrating relationship across the full sample period. The long-run estimates show that human capital has a strong inequality-reducing effect, whereas trade openness and financial development significantly increase inequality; growth and governance have no robust direct impact once structural factors are controlled for. Short-run results indicate that positive shocks to human capital can temporarily widen inequality, while about 59% of any deviation from the long-run equilibrium is corrected within one period. These findings fill a gap in single-country long-time series evidence and highlight the need to coordinate human-capital policies with trade, financial, and governance reforms under China’s high-quality development and common prosperity agenda.
Copyright (c) 2026 Jiaying Li, Abdul Rahim Ridzuan, Nur Hayati Abd Rahman, Khairunnisa Abd Samad https://creativecommons.org/licenses/by-sa/4.0
Grandmothers, Ministers, or Political Agent? Competing Media Narratives of Women Politicians in Malaysian GE15
How women politicians are portrayed in the news can significantly impact public perception of their legitimacy and competence. This study compares how two Malaysian news outlets – mainstream The Star Online and independent Malaysiakini – covered women politicians during Malaysia’s 2022 general election. Through content analysis of news articles, we found notable differences in coverage approaches. The Star Online tended to highlight women’s personal attributes (like motherhood and age) over their policies and often presented women as passive recipients of political opportunities granted by men. In contrast, Malaysiakini more frequently emphasized women's professional backgrounds, policy positions, and acknowledged barriers women face in politics. Despite these differences, both outlets shared problematic patterns, including primarily identifying women by their gender and treating their political participation as unusual. The study reveals that women politicians face contradictory standards – needing exceptional qualifications while facing heightened scrutiny. While both outlets reflect gender biases, independent media showed more balanced coverage of women politicians. This research helps us understand how media coverage shapes public perception of women in politics and suggests ways to improve political reporting.
Copyright (c) 2026 Muhammad Raqib Mohd Sofian, Noor Adzrah Ramle, Tri Hastuti Nur Rochimah https://creativecommons.org/licenses/by-sa/4.0
Analysis of The Reliability of an Islamic Communication Instrument Based on The Conditions of Authentic Hadith
This article discusses the development and reliability assessment of an Islamic communication instrument based on the five conditions of authentic hadith, namely connected sanad, justice of the narrator, perfect dhabṭ, free from syādh, and free from ‘illah. The need for this study arises from the challenge of disseminating religious information in the digital era, which is often not carefully filtered and risks containing inauthentic elements. The study employed a quantitative approach through a questionnaire developed on the principles of hadith sciences and distributed to 151 certified preachers in the state of Melaka. Data were analysed using Cronbach’s Alpha to measure reliability, and Confirmatory Factor Analysis (CFA) to evaluate construct validity. The findings indicate that the Cronbach’s Alpha values for all constructs are at a high level (α=0.827 to α=0.913), while the KMO value (.868) and Bartlett’s Test (p<.001) confirmed the suitability of the data for factor analysis. In addition, the AVE and Composite Reliability (CR) values also met the required standards, us affirming the instrument’s convergent validity. These results demonstrate that the instrument developed is valid and reliable for assessing the quality of Islamic communication and has the potential to serve as a basis for filtering religious information, strengthening the credibility of preachers, and ensuring the accuracy of religious messages in contemporary society.
Copyright (c) 2025 e- Journal of Media and Society
The Understanding of Social Media Usage Among Twitter Users on COVID-19 Issues
This study aimed to gain an understanding of social media usage on human interaction of COVID-19 issues among Twitter users. COVID-19 is an issue that is globally discussed on social media. The information can easily reach the global audience in just a split second. The Malaysian Ministry of Health took the initiative to disseminate COVID-19 information to the public by creating a Twitter account @KKMPutrajaya.According to David (2020), there are almost 500 million tweets per day around the world. Tweet Binder (2020) stated there were 628 million tweets about COVID-19 in May 2021. This is where we can see Twitter's enormous impact on users and how it affects human interaction. The research adopted a qualitative approach and the informants involved are Malaysians, between 18-30 years old who use Twitter as a medium to obtain information about COVID-19. The outcome of this study revealed the types of social media usage can be further classified into three elements which are they agree that Twitter provides (i) dissemination of news and ideas (ii) analysis of reliability of facts and (iii) production of reciprocal action among users. It also highlights features on Twitter that encourage communication as it provides (i) collective information gathering (ii) improved human interactivity and (iii) stimulation of information via hashtags, search, trending, and space. The factors influencing social media usage on the human interaction of COVID-19 issues among Twitter users are Twitter provides a medium for (i) a source of information (ii) financial opportunities (iii) practical technicalities and (iv) the presence of various communities.
Stakeholders Perceptions of Government Peacebuilding Communication Strategies in Taraba State
The study, "Stakeholders' Perceptions of Government Peacebuilding Communication Strategies in Taraba State" investigate stakeholders' perceptions of government peacebuilding communication strategies in Taraba State, Nigeria. Anchored on the Agenda Setting Theory, this qualitative study employed in-depth interviews with three information officers from selected local government areas to gather data for the study. The findings reveal that the government has implemented various peacebuilding communication strategies, including leveraging local leadership, forming peace committees, conducting town hall meetings, and using peace jingles to promote messages of unity and reconciliation. However, the study also identifies challenges such as political interference, logistical constraints, and lack of proactive security responses during conflicts that hinder the effectiveness of these strategies. The study concludes that a comprehensive approach to peacebuilding that addresses the root causes of conflict and promotes social cohesion is essential for promoting sustainable peace in Taraba State. Based on the findings, the study recommends that the Taraba State government should ensure that peacebuilding efforts are apolitical and free from political interference, local leaders and community members should be actively engaged in peacebuilding efforts, security agencies should be proactive in responding to conflicts, and civil society organisations and international partners should provide support to peacebuilding initiatives. Keywords: Peacebuilding, Communication Strategies, Stakeholders' Perceptions, Taraba State, Nigeria.
Copyright (c) 2026 Sharifatu Gago Ja'afaru, Daniel Ofomegbe Ekhareafo, Ezekiel S. Asemah https://creativecommons.org/licenses/by-sa/4.0
A Narrative Review on the Resistance to Organisational Change: Commissioning of Organisational Change through Effective Communication among Malaysia Public Sectors Employees
The resistance to organisational change among civil servants or employees within Malaysia's public sector has been flagged as a concerning issue. The absence of exit policies has created significant generational gaps within the public sector workforce. Research from both Western and Southeast Asian studies suggests that implementing organisational change through effective communication among Malaysia's public sector employees can help bridge these gaps. Consequently, the current study aims to explore resistance to change among Malaysian public sector employees, identify factors contributing to employees' acceptance of organisational change in the public sector, and explore effective communication methods among Malaysian public sector employees. To accomplish this, a narrative review was conducted using secondary data gathered from Google Scholar, focusing on studies from 2020 onwards to ensure relevance. The findings indicate that effective communication plays a crucial role in reducing gaps and fostering change among public sector employees in Malaysia. This is attributed to the clear understanding, assistance, guidelines, and training provided to employees. In summary, addressing resistance to change and promoting acceptance of organisational change in Malaysia's public sector requires effective communication strategies. By ensuring clarity, support, guidance, and training for employees, organisations can facilitate smoother transitions and foster a culture of adaptability and innovation within the public sector workforce.
A pilot study of Self-Determination, Online Media Credibility and Non-communicable Disease (NCDs) Prevention Behavior
This pilot study aimed to investigate the reliability and validity of self-determination, online media credibility, and noncommunicable disease (NCD) preventative behavior among Malaysian public university students. A quantitative method was used, with an internet survey as the tool, and the questionnaire was created using existing research. This research focuses on a limited sample size (n = 52). A total of 52 people completed the survey, which included assessments of the independent variable, self-determination; the mediating variable, online media credibility; and the dependent variable, NCD preventative behavior. To confirm the instrument's quality, validity, reliability, and normality tests were performed through expert review and data analysis using SPSS software. The results showed that the instruments were dependable, and the data was regularly distributed. This exploratory research also found that university students had a favorable perception of self-determination, trust in online media, and engagement in NCD preventative behavior. According to these findings, the instruments are appropriate for use in the main study. However, more study with a bigger sample size is required to validate and reinforce these initial findings.
Self-Determination, Online Media Credibility, Non-Communicable Diseases, Pilot Study, Reliability Analysis
Synthetic Authenticity and Audience Trust in AI-Generated Intangible Cultural Heritage
In the digital age, generative artificial intelligence (AI) is increasingly utilized to create cultural content, raising questions about authenticity and trust in the dissemination of intangible cultural heritage (ICH). This study investigates how AI-generated cultural representations influence audience trust, introducing the concept of synthetic authenticity to describe algorithmically produced content that mimics traditional heritage. Using a qualitative multi-method approach, the research analyzes two prominent Chinese AI-ICH projects—Baidu Baike’s AI Museum and Guangming Online’s Intangible Heritage Revived series—through multimodal content analysis and open coding of semi-structured interviews. Findings reveal four thematic dimensions shaping audience perceptions: perceived authenticity, emotional resonance, platform credibility, and participatory co-creation. Audiences show higher trust in content featuring traditional aesthetic cues, expert voiceovers, and transparent AI disclosure, while overly polished or culturally detached visuals reduce credibility. The study emphasizes that trust in AI-generated heritage is context-sensitive and mediated by cultural familiarity, emotional engagement, and platform reputation. It contributes a new analytical framework for understanding trust in AI-mediated cultural communication and offers practical recommendations for platform designers, cultural institutions, and policymakers. These include transparent AI labeling, involvement of heritage stakeholders, and digital literacy education to foster more authentic and trusted cultural experiences in the age of algorithmic media.
Understanding The Role of External and Internal Factors in Shaping Cultural Values: A Conceptual Analysis
Cultural values play a fundamental role in shaping individual behaviours, societal norms, and economic development. Understanding the factors that influence cultural values is essential for fostering social cohesion and sustainable development. This study aims to explore the key factors that shape cultural values based on an extensive review of existing literature. Using a qualitative approach, this study relies on secondary data collected from academic databases such as Scopus, Web of Science (WOS), and Google Scholar. A narrative analysis was conducted to interpret and synthesize key themes from previous research. The findings reveal that multiple factors contribute to the formation and evolution of cultural values including social and historical context, economic development, education and knowledge dissemination, globalization, religion and belief systems, family and social environment and technological advancements. Additionally, political frameworks and media play a crucial role in shaping and transmitting cultural norms. The study also highlights the dynamic nature of cultural values, as they evolve in response to external influences and societal transformations. This research provides a comprehensive understanding of the factors that influence cultural values and suggests implications for policymakers, educators, and organizations. Future research is recommended to explore empirical case studies and develop strategies for preserving and adapting cultural values in a rapidly changing world.
Cultural Values, Factors, Influence, Dynamic, Qualitative Approach
Liputan Media terhadap Pelarian Etnik Rohingya: Perbandingan Naratif Malaysia, Indonesia dan NGO Antarabangsa
Krisis pelarian etnik Rohingya menjadi isu kemanusiaan dan geopolitik yang mendapat perhatian meluas di peringkat serantau dan antarabangsa. Kajian ini menggunakan pendekatan kualitatif melalui analisis kandungan terhadap artikel berita, laporan pertubuhan bukan kerajaan (NGO), dan kenyataan media yang diterbitkan antara tahun 2017 hingga kini. Kajian ini mempunyai tiga objektif iaitu 1) mengenal pasti agenda yang dibawa oleh media Malaysia dalam melaporkan isu pelarian Rohingya; 2) menganalisis perbezaan laporan media Indonesia dan NGO antarabangsa dalam liputan berkaitan; dan 3) menilai pengaruh kandungan dan gaya penulisan media di Malaysia, Indonesia dan NGO antarabangsa dalam membentuk persepsi awam terhadap pelarian Rohingya. Hasil kajian ini mendapati 1) media Malaysia lebih menekankan aspek keselamatan dan beban sosioekonomi, 2) liputan media Indonesia bersifat berhati-hati. Sementara itu, NGO antarabangsa pula menekan Malaysia dan Indonesia melalui wacana hak asasi manusia, khususnya berkaitan dengan layanan terhadap pelarian Rohingya; dan 3) liputan media dipengaruhi oleh konteks politik, budaya dan dasar migrasi masing-masing. Kajian mencadangkan pengukuhan etika kewartawanan dan pendidikan media bagi memastikan liputan yang seimbang dan bertanggungjawab. Selain itu, kerjasama serantau serta dialog antara media, NGO, dan pembuat dasar perlu diperkukuh untuk menangani isu pelarian secara adil dan berasaskan fakta.
The Rise of AI in Journalism: Ethical and Practical Implications
This study explores the rapid integration of Artificial Intelligence (AI) within journalism, critically examining its ethical and practical implications. Employing a narrative analysis approach, a systematic literature review was conducted across prominent secondary data databases including Scopus, Web of Science, and Google Scholar. Key search terms used were "AI in journalism" OR "automated journalism" OR "robot journalism," "AI ethics in media" OR "journalistic ethics and AI," and "AI practice on news industry" OR "future of journalism and AI." The analysis identifies three main areas of focus: Ethical implications highlight critical issues of bias, credibility, and accountability inherent in AI-driven journalistic practices. Practical implications are discussed in terms of the increased efficiency and cost reduction afforded by AI technologies, contrasted with concerns over potential job displacement within the newsroom. Lastly, the study addresses transparency and trust, exploring audience reception and the broader societal acceptance of AI-generated news. This research aims to contribute to a nuanced understanding of the evolving role of AI in journalism, emphasizing the necessity for balanced ethical considerations alongside technological advancement.
Social Media and Political Engagement: A Study of Malaysian Youth in the 15th General Election
This study explores the impact of social media on political engagement among youth in Selangor. Utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, the study investigates how performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit influence youth's intentions to use social media for political purposes. Key findings highlight that performance expectancy and social influence are significant predictors of political engagement, while facilitating conditions also play a crucial role. Hedonic motivation and effort expectancy show moderate influence, whereas habitual use of social media does not significantly impact political engagement. The study underscores the importance of perceived usefulness, peer influence, and access to technology in shaping political behavior. These insights are valuable for policymakers, educators, and campaigners aiming to enhance youth political engagement through social media. Future research should further explore the nuanced roles of hedonic motivation and effort expectancy to develop targeted strategies for fostering political engagement among youth.
UTAUT2, Political engagement, Political communication, Malaysian General Election
The Effectiveness of the Al-Kuliyyah Television Program in Islamic Educational Communication and Its Influence on Muslim Lifestyles in Malaysia
Media plays a crucial role in shaping public understanding, particularly in religious education. Television, as a mass communication tool, influences audiences through informative and engaging content. This study examines the effectiveness of the Al-Kuliyyah television program in delivering Islamic educational communication and guiding Muslim lifestyles in Malaysia. Using a mixed-methods approach, including surveys, interviews, and audience analysis, the research evaluates the program’s impact on viewers' religious knowledge, attitudes, and practices. Findings suggest that Al-Kuliyyah enhances Islamic awareness, fosters moral values, and influences personal and social behavior. However, media competition, audience engagement, and digital transformation remain key challenges. The study highlights the significance of religious broadcasting and proposes strategies for improving its effectiveness in contemporary media landscapes, including content diversification, digital engagement, and audience-centered programming. Keywords: Islamic education, media and communication, religious broadcasting, television, Muslim lifestyle, Malaysia
Online Newspaper Framing of Operation Safe Corridor
This study examines the types and tones of frames used by four selected online Nigerian newspapers in reporting the Operation Safe Corridor Programme from October 2016 when the programme was established to January 2023 when there was a large number of voluntary defectors of Boko Haram surrendering to the Nigerian government. This study was situated within the context of framing theory and used content analysis as a method of data collection. It purposively selected HumAngle, Premium Times, Yerwa Express News and PRNigeria online newspapers based on their editorial contents on conflict and peacebuilding reporting and adopted census approach to examine 7,885 editions of the selected online newspapers. A total of 802 news stories and feature articles were recorded and findings revealed that the selected newspapers reported the Operation Safe Corridor Programme using twelve framing categories. Data also revealed that the return of the repentant frame is the dominant frame used in the reportage of the Operation Safe Corridor programme, where the tones of frames are mostly positive. The study recommends that newspapers should diversify framing strategies to incorporate other frames such as reintegration and public view frames to provide a balanced and comprehensive view of the initiative. It is the recommendation of this study that further studies on media effects should be conducted to ascertain how these frames influence public perception regarding Operation Safe Corridor programme.
Peranan Algoritma Suapan Berita Terhadap Pembentukan Pengetahuan Politik Dalam Kalangan Pengundi Muda Baharu Di Malaysia
Ledakan teknologi komunikasi dan maklumat pada hari ini membuka platform kepada golongan muda terutama pengundi muda baharu untuk mendapat akses maklumat politik. Hal ini mendorong kepada pelaksanaan polisi penurunan had umur mengundi daripada 21 tahun kepada 18 tahun di Malaysia. Teknologi komunikasi dan maklumat memainkan peranan penting dalam meningkatkan akses kepada berita politik sehingga membentuk struktur pengetahuan politik yang kukuh untuk mendorong tindakan menyertai aktiviti politik. Media mempunyai peranan yang kuat dalam membentuk minat politik, memperkukuh struktur pengetahuan politik dan akhirnya, mendorong kepada tingkahlaku menyertai aktiviti politik. Namun, dalam konteks pengundi muda baharu kurang perbincangan dilaporkan dan jurang pengetahuan mengenai trend penyertaan politik masih kurang diberi perhatian oleh penyelidik. Isu utama adalah tingkahlaku pengundi muda baharu adalah tidak sama pendekatannya dengan pengundi yang senior dan berpengalaman. Permasalahan yang dikenalpasti adalah tahap minat politik dan pengetahuan politik yang rendah dijangka memberi kesan kepada tahap penyertaan politik pengundi muda baharu. Di samping itu, kurang kefahaman terhadap trend penyertaan politik pengundi muda baharu memberi kesan kepada sfera politik negara. Objektif artikel ini adalah untuk membincangkan 1) peranan media kepada pengundi muda baharu, 2) fungsi algoritma suapan berita dalam mendedahkan pengundi muda baharu dengan kandungan politik dan 3) trend penyertaan politik pengundi muda baharu. Artikel ini secara komprehensif membincangkan kepentingan peranan media, keberkesanan fungsi algoritma suapan berita dan trend penyertaan politik sebagai asas pelengkap pembentukan bingkai tingkahlaku keputusan mengundi dalam kalangan pengundi muda baharu untuk kajian di masa hadapan.
Personal and Social Determinants of Fear of Missing Out (FoMO) among University Students in UiTM Lendu
The purpose of this study is to investigate the social and personal factors that influence university students at UiTM Lendu’s fear of missing out (FoMO). The main goals are to find out the amount of FoMO that students encounter, investigate the connection between FoMO and social and personal factors, and determine how it affects students’ social and personal results. Using a quantitative methodology, 419 respondents were chosen by cluster sampling. Structured questionnaires were used to gather data, and SPSS version 20 was used for analysis. Variable levels were evaluated using descriptive statistics, and the associations and effects of social media use, social support, and social comparison on FoMO were investigated using multiple regression analysis and Pearson correlation. The findings showed that students’ levels of FoMO ranged from moderate to high, and there were noteworthy connections between FoMO and the determinants under investigation. By offering insightful information on the variables affecting FoMO, this study advances our knowledge of how it affects college students’ well-being
The Impact of Digital Media on Academic Performance
Digital media plays a significant role in modern education, with social media and video games being two of the most frequently used platforms among students. This study examines the positive and negative impacts of these digital tools on students' academic performance. The research aims to determine the extent to which social media and video games contribute to or hinder academic success, focusing on their effects on learning activities, time management, and cognitive abilities. The study employs a quantitative research methodology, utilizing structured questionnaires to collect data from students of various educational backgrounds. Findings reveal that excessive use of social media and video games can negatively impact academic performance by causing distractions, reducing study time, and impairing focus. The study indicates that 86% of respondents believe social media can disrupt academic progress when used for non-educational purposes, while 72% agree that these platforms can enhance decision-making skills. Additionally, findings suggest that video game addiction leads to missed lessons, decreased homework completion, and fatigue during learning activities. However, 85.3% of respondents acknowledge the cognitive benefits of video games and social media, such as improved problem-solving skills, multitasking ability, and creativity. The research also highlights the potential for social media to positively influence education. Platforms like TikTok and Twitter can be utilized for academic purposes, enabling students to access educational content, collaborate with peers, and engage with instructors beyond the classroom. The data shows that social media facilitates real-time learning, with 58.7% of respondents being students who benefit from its accessibility. In conclusion, while digital media presents both challenges and opportunities, its impact on academic performance depends on usage patterns. Educators and parents must implement strategies to promote responsible digital consumption, ensuring students leverage social media and video games for educational enrichment rather than distractions. This study underscores the importance of digital literacy and time management in balancing academic responsibilities with recreational digital activities
The Level of Media Literacy in a Post-Pandemic
Media literacy has become an increasingly critical skill in the post-pandemic era, particularly in addressing the spread of misinformation and disinformation that can negatively impact society. This study aims to assess the level of media literacy among the public after the COVID19 pandemic and examine their tendencies toward teleworking in the post-pandemic era. A quantitative approach was employed, with data collected through an online survey distributed to 150 respondents. The data were analyzed using descriptive analysis to identify trends and patterns related to media literacy and teleworking.Findings indicate that while most respondents acknowledge the importance of media literacy in daily life, there is still confusion regarding its actual concept, especially in distinguishing between fake and credible news. Additionally, the study reveals that although teleworking is supported, a significant portion of respondents still prefer working in an office rather than from home. These findings highlight the need for increased awareness and education on media literacy, as well as the necessity of flexible teleworking policies. This study suggests that media literacy training and education should be further integrated into higher education curricula to combat the challenges of infodemic and ensure sustainable teleworking practices in the evolving work environment.
A Conceptual Paper on the Significant Role of Digital Media in Contemporary Da’wah within the Technological Era
The concept of Contemporary Da’wah involves using digital media as a means for preachers to convey and spread Da’wah messages to their audiences. In today's digital age, many preachers and content creators utilize social media platforms to share Da’wah, making it easier for them to communicate Islamic teachings to a wider audience. This study aims to explore the crucial role of digital media in contemporary Da’wah in the technological era. The research methodology is based on a review of secondary data, including reference materials from previous studies. These sources consist of books, papers, journal articles, newspapers, and credible online content that address topics related to: (1) Contemporary Da’wah, (2) Digital Media, and (3) the Technological Era. The analysis reveals that the advancement of technology serves its core purpose of fostering transformative changes, which extend to various aspects of human life, including Islamic Da’wah. The rise of digital media, supported by social media platforms, has expanded the ways in which Da’wah is spread beyond the traditional methods of preaching. Today, Da’wah can be efficiently shared through technology, overcoming geographical and physical barriers, reaching individuals across different locations, from one mobile device to another, from home to home, and even across international borders.
The Level of Effectiveness of Healthcare Education on Tiktok
This study explores the effectiveness and awareness levels of healthcare education on TikTok, focusing on combating unhealthy diet and obesity. Utilizing surveys and statistical analysis, it aims to assess TikTok's impact on educating users about health topics and measure the level of audience awareness. TikTok has emerged as an unexpected but potent platform for healthcare education, enabling healthcare practitioners to disseminate factual information through engaging short videos. The platform's algorithm enhances message dissemination, reaching previously inaccessible demographics. This research highlights TikTok's evolution into a hub for credible healthcare information, fostering active viewer participation and creating a dynamic learning environment. It serves as a valuable resource for social media users seeking reliable healthcare information and provides content creators with a framework for developing impactful healthcare content. Furthermore, it underscores the potential for commercialization, wherein healthcare organizations, practitioners, and brands can collaborate with influencers to promote health products and services while advancing public health awareness on TikTok. The study reveals a high level of effectiveness in healthcare education on TikTok, with a mean effectiveness score of 3.29. Moreover, it indicates a considerable level of effectiveness among users, with a mean awareness score of 3.67
Pedagogi Inovatif: Sinergi AI dan Komunikasi Untuk Pengajaran Abad ke-21
Kajian ini menyelidiki keberkesanan sinergi antara kecerdasan buatan (AI) dan komunikasi dalam meningkatkan pedagogi abad ke-21 melalui metodologi transformatif yang menggabungkan kaedah kuantitatif, kualitatif, dan analitik prediktif. Melibatkan 200 responden terdiri daripada pensyarah universiti awam dan guru sekolah menengah di Malaysia, kajian ini menggunakan pendekatan stratifikasi untuk memastikan kesimbangan berdasarkan latar belakang pendidikan, pengalaman mengajar, dan tahap literasi digital. Data dikumpulkan melalui tiga lapisan utama: (1) soal selidik berstruktur untuk menilai kesan penggunaan AI terhadap komunikasi dan keberkesanan pedagogi; (2) analisis big data menggunakan simulasi algoritma pembelajaran mesin untuk meramal pola interaksi pelajar-guru; dan (3) sesi temu bual mendalam berdasarkan pendekatan naratif digital untuk meneroka cabaran dan peluang dalam mengintegrasikan AI. Analisis data dilakukan dengan menggabungkan analitik deskriptif, regresi pelbagai, dan pemetaan visual menggunakan analisis sentimen berasaskan AI. Hasil kajian menunjukkan bahawa penggunaan AI memberi sumbangan yang signifikan dalam meningkatkan keberkesanan pedagogi sebanyak 78% (R² = 0.78, p < 0.01), serta memperbaiki keupayaan komunikasi guru. Simulasi algoritma menunjukkan peningkatan komunikasi melalui penggunaan kandungan adaptif dan strategi pembelajaran yang dipersonalisasi. Temu bual mendalam mendapati bahawa pendidik melihat AI sebagai pemangkin utama inovasi pedagogi, namun cabaran literasi digital harus diatasi. Kajian ini mengesahkan potensi AI dalam merevolusikan pendidikan dengan meningkatkan pengalaman pembelajaran pelajar dan mendukung pendidik. Hasil kajian memberi implikasi besar bagi pembuat dasar dan pendidik untuk merancang kurikulum berasaskan teknologi yang dapat memenuhi keperluan pendidikan abad ke-21.
The Level of Awareness of Mental Health and Its Impact on Tiktok Users
In this era of globalization, social media platforms have become a universal space for communication, self-expression, and community building. Among these platforms, TikTok has emerged as a global phenomenon, captivating millions with its short-form videos and diverse content. This research examines the impact of TikTok content on the mental health of users who are 18 and older. With over 1 billion users worldwide, including users from Malaysia, it has become a dominant force in public culture, sparking worries among families, lawmakers, and therapists about its impact on mental health. There has been a significant increase in depression among Malaysians since 2019, where another study revealed that about 1 million individuals aged 15 years and older were suffering from depression, with the number of people with depression having doubled from 2019 to 2023. However, considering the wide range of content on the platform about mental health, it is still unclear how much of an awareness TikTok users have of mental health education. To investigate the awareness of mental health among TikTok users, particularly in the Malaysian context among the users aged 18 and above, a research was conducted by employing a quantitative approach using Google Forms. This study successfully collected responses from 401 respondents representing diverse backgrounds, ethnicities, beliefs, and educational levels. The results indicate a significant level of awareness among TikTok users regarding mental health issues, attributed in part to the abundance of mental health-related content on the platform (m = 3.08, m2 = 3.04). In conclusion, the study shows that users accept TikTok as a platform to spread awareness and as a significant platform to talk about mental health and provide support to the community globally.
The Restriction towards International Celebrities' Performances in Malaysia and the Implication Towards Malaysian Tourism.pdf
This research explores the implications of restrictions on international celebrities' performances in Malaysia and the implications on the nation's tourism and cultural identity. Rooted in Malaysia's commitment to Islamic and conservative values, these limitations often correlate with global entertainment practices, which resorts to creating chaos. qualitative content analysis method is the method for this research, where this research explores cases where international artists faced performance bans or restrictions due to issues such as LGBT advocacy, religious sensitivities, revealing attire, and perceived negative influences. The findings highlight the issues created by these restrictions, such as the potential impact on international artists, the subsequent reduction in Malaysia's attraction as a cultural tourism destination, and its standing in the global entertainment industry. The study emphasizes the importance of balanced regulatory regimes that respect local values while meeting the aspirations of international artists. Differentiated rules throughout Malaysian regions, as well as more communication with overseas stakeholders, are recommended to facilitate cultural interchange while preserving national identity.