A Conceptualization of Corporate Responsibility Activity from The Edge of Malaysia Corporate
DOI:
https://doi.org/10.24191/jas.v13i2.2752Keywords:
corporate responsibility, corporate responsibility model, corporate responsibility activities, corporate responsibility definitionAbstract
Corporate responsibility is one of the new corporate governance mantras that give some credence to stakeholder theory of corporations. Studies have examined the interest in the levels and effects of corporate social responsibility investments on employees, customers, and investors. Therefore, this paper aims to discuss on the history, definition and model of corporate responsibility which derived the various types of corporate responsibility activities. It is imperative among researchers to understand the various definitions and to explore the history of corporate responsibility. From the discussion and the arguments of scholars, this paper acknowledged and defined corporate responsibility as actions that appear to be the extension of some socially accepted manners within the interests of the firms which required by the law. Furthermore, corporate responsibility is beyond obeying the law, hence the need to design corporate responsibility activities as to reflect the stakeholder’s expectation.
References
Aaken, D. V., Splitter, V., and Seidl, D. (2013). Why Do Corporate Actors Engage in Pro-Social Behaviour? A Bourdieusian Perspective on Corporate Social Responsibility. Organization. 20. 3: 349-371.
Albinger, H. S., and Freeman, S. J. (2000). Corporate Social Performance and Attractiveness as an Employer to Different Job Seeking Populations. Journal of Business Ethics. 28, 243 – 253.
Angelidis, J.P., and Ibrahim, N.A. (1993) Social Demand and Corporate Strategy: A Corporate Social Responsibility Model, Review of Business, 15(1), (summer/fall), 7–10.
Argandoña, A., and Hoivik, H V.H. (2009). Corporate Social Responsibility: One Size Does Not Fit All. Collecting Evidence from Europe. Journal of Business Ethics, 89(3), 221-234.
Ackerman, R. W., and Bauer, R. A. (1976). Corporate Social Responsiveness. Reston, Virginia: Reston Publishing.
Backman, J. (Ed.). (1975). Social Responsibility and Accountability. New York University Press.
Bhattacharya, C. B., Korschun, D., and Sen, S. (2009). Strengthening Stakeholder Company Relationship through Mutually Beneficial Corporate Social Responsibility Initiatives. Journal of Business Ethics. 85, 257 – 272.
Blowfield, M. and Frynas, J.G. (2005) Setting New Agendas: Critical Perspectives on Corporate Social Responsibility in the Developing World. International Affairs, 81, 499-513.
Bronn, P. S., and Vrioni, A. B. (2001). Corporate Social Responsibility and Cause Related Marketing: An Overview. International Journal of Advertising, 20(2), 222-207
Browne, W. P. (1998). Lobbying the Public: All Directional Advocacy. In Cigler, A. J. and Loomis, B. A. Interest Group Politics. (pp. 343-363). Washington DC: Congressional Quarterly.
Bursa Malaysia. Corporate Social Responsibility (CSR) Framework for Malaysian Public Listed Companies. Retrieved from: http://www.bursamalaysia.com
Campbell, J. (2007), “Why Would Corporations Behave in Socially Responsible Ways? An Institutional Theory of Corporate Social Responsibility”, Academy of Management Review, Vol. 32, No. 3, 946–967.
Carroll, A. B. (1979). A Three-Dimensional Conceptual Model of Corporate Performance. Academy Management Review. 4, 4: 497-505.
Carroll, A. B. (1999). Corporate Social Responsibility: Evolution of a Definitional Construct. Business Society. 38, 3, 268 – 295.
Castello, I., and Lozano, J. M. (2011). Searching for New Forms of Legitimacy Through Corporate Responsibility Rhetoric. Journal of Business Ethics. Published Online: 10 February 2011.
Clarkson, M. E. (1995). A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance. Academy of Management Review, 20(1), 92-117.
Collins, M. (1993) Global Corporate Philanthropy - Marketing Beyond the Call of Duty? European Journal of Marketing, 27(2) 46-58.
Collins, C. M., Steg, L., and Koning, M. A. S. (2007). Customers’ Values, Beliefs on Sustainable Corporate Performance, and Buying Behavior. Psychology & Marketing. 24. 6, 555 – 577.
Davis, K. (1960). Can Business Afford to Ignore Social Responsibilities? California Management Review. 2,(3), 70 – 76.
Du, S., Bhattacharya, C. B., and Sen, S. (2007). Reaping relational rewards from corporate social responsibility: The Role of Competitive Positioning. International Journal of Research in Marketing. 24(3), 224-241.
Drucker, P. F. (1993), Management: Task, Responsibilities, Practices, Harper Perennial, New York.
Donaldson, T., and Dunfee, T. W. (1994) ‘Toward a Unified Conception of Business Ethics: Integrative Social Contracts Theory’, Academy of Management Review 19: 252–84.
Donaldson, T., and Preston, L. E. (1995) ‘The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications’. Academy of Management Review 20: 65–91.
Eells, R., and Walton, C. (1961). Conceptual Foundations of Business. Homewood, III: Richard D. Irwin.
Emtairah, T., and Mont, O. (2008). Gaining Legitimacy in Contemporary World: Environmental and Social Activities of Organisations. International Journal Sustainable Society. 1, 2, 134 - 148.
Enderle, G., and Tavis, A.L. (1998). A Balanced Concept of the Firm and the Measurement of its Long–Term Planning and Performance, Journal of Business Ethics, 17(11), 1129–1143.
Eshleman, A. (2004), “Moral Responsibility”, in E. N. Zalta (ed.), Stanford Encyclopedia of Philosophy.
Epstein, E. (1999), The Continuing Quest for Accountable, Ethical and Humane Corporate Capitalism, Business and Society, Vol. 38, No. 3, pp. 253-267.
Forte, A. (2004), Antecedents of Managers’ Moral Reasoning, Journal of Business Ethics. 51, 4, 315-34.
Frederick, W. C. (1994), “From CSR1 to CSR2”, Business and Society. Vol. 33, 2, 150-164.
Freeman, R. E. (1984) Strategic Management: A Stakeholder Approach. Boston, MA: Pitman.
Freeman, R. E., and Philips, R. A. (2002) ‘Stakeholder Theory: A Libertarian Defense’, Business Ethics Quarterly. 12: 331–49.
Frynas, J. G. (2009). Beyond Corporate Social Responsibility, Oil Multinationals and Social Challenges. Cambridge University Press.
Gautier, A., and Pache, A. C. (2013). Research on Corporate Philanthropy: A Review and Assessment. Journal of Business Ethics, 1-27.
Graafland, J., Kaptein, M., and Mazereeuw-van Der Duijn Schouten, C. (2007) ‘Conceptions of God, Normative Convictions, and Socially Responsible Business Conduct’, Business and Society. 46: 331–68.
Gray, R. H., Javad, M., Power, M. M., and Sinclair, C. D. (2001). Social and Environmental Disclosure and Corporate Characteristics: A Research Note and Extension. Journal of Business Finance and Accounting. 28, 3/4: 327-56.
Haniffa, R. M., and Cooke, T. E. (2005). The Impact of Culture and Corporate Governance on Corporate Social Reporting. Journal of Accounting and Public Policy. 24: 391-430.
Haron, H., Ibrahim, D. A., Ismail, I., Quah, C. H., Kader Ali, N. N., Zainuddin, Y., and Nasruddin, E. (2006). Governance, Ethics and Corporate Social Responsibility of Listed Companies in Malaysia. Unpublished Research, Universiti Sains Malaysia.
Hart, S. L. (1995). ‘A Natural Resource-based View of the Firm’, Academy of Management Review 20: 986–1014.
Hay, R. D., Gray, E. R., and Gates, J. E. (Eds.). (1976). Business & Society: Cases and Text. South Western Publishing Company.
Heal, G. (2004). Corporate Social Responsibility – An Economic and Financial Framework. Paper Presented at the Annual Conference of the Monte Paschi Vita.
Hemingway, C., and Maclagan, P. (2004) ‘Managers’ Personal Values as Drivers of Corporate Social Responsibility’, Journal of Business Ethics. 50: 33–44.
Holbrook, M. B. (2006). ROSEPEKICECIVECI versus CCV. In R. F. Lusch and S. L. Vargo (Eds.), The Service-Dominant Logic of Marketing: Dialog, Debate and Directions. (pp. 208 – 221). Armonk, NY: Sharpe.
Husted, B. W., and De Salazar, J. (2006) ‘Taking Friedman Seriously: Maximizing Profits and Social Performance’. Journal of Management Studies 43: 75–91.
Ilter, C. (2013). Is Corporate Social Responsibility A Determinant Factor on Revenue and Profits? A Study on Top 100 Canadian Manufacturing Companies. The Business Review, Cambridge. 21, 1, 88-97.
Jones, T. M. (1995) ‘Instrumental Stakeholder Theory: A Synthesis of Ethics and Economics’, Academy of Management Review 20: 404–37.
Kotler, P. (1972). What Consumerism Means for Marketers. Harvard Business Review. 50, 48-57.
Kuznetsov, A., Kuznetsova, O. B., and Warren, R. B . (2009). CSR and The Legitimacy of Business in Transition Economies: The Case of Russia. Scandinavian Journal of Management. 25, 37 – 45.
Lantos, G. P. (2001), The boundaries of Strategic Corporate Social Responsibility, Journal of Consumer Marketing, 18, 7, 595-632.
Lee, M. D. (2008), A Review of the Theories of Corporate Social Responsibility: Its Evolutionary Path and the Road Ahead, International Journal of Management Reviews. 10, 1, 53–73.
Lerner, D. L., and Fryxell, E.G. (1988). An Empirical Study of the Predictors of Corporate Social Performance: A Multi–Dimensional Analysis, Journal of Business Ethics. 7, 951-959.
Maignan, I., and Ralston, D. A. (2002). Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses Self-Presentations. Journal of International Business Studies. 33: 497-514.
Maignan, I., Ferrell, O. C., and Hult, G. T. M. (1999). Corporate Citizenship: Cultural Antecedents and Business Benefits. Journal of the Academy of Marketing Science. 27, 4, 455 – 469.
Manne, H., and Wallich, H. C. (1972). The Modern Corporation and Social Responsibility. Washington, D.C.: American Enterprise Institute for Public Policy Research.
McWilliams, A., and Siegel, D. (2001). Corporate Social Responsibility: A Theory of the Firm Perspective, Academy of Management Review. 26: 117–27.
Mohamed Zain, M., and Janggu, T. (2006). Corporate Social Disclosure of Construction Companies in Malaysia. Malaysian Accounting Review, 5. 1: 85-114.
Nalla, Z. (2011). Corporate Social Responsibility (CSR) in Malaysia with Reference to the Maqasid. Islam and Civilisation Renewal. Vol.2, No. 2.
Oliver, C. (1991). Strategic Responses to Institutional Processes. Academy of Management Review, 16: 145-179.
Orlitzky, M. Schmidt, F. L., and Rynes, S. L. (2003). Corporate Social and Financial Performance: A Meta-Analysis. Organization Studies. 24. 3:403-441.
Peloza, J., and Shang, J. (2011). How Can Corporate Social Responsibility Activities Create Value for Stakeholders? A Systematic Review. Journal of Academy Marketing Science. 39: 117-135.
Peterson, D. K. (2004). The Relationship between Perceptions of Corporate Citizenship andOrganizational Commitment. 43, 3: 296.
Porter, M. E., and Kramer, M. R. (2002). The Competitive Advantage of Corporate Philanthropy, Harvard Business Review 80: 56–69.
Podnar, K., and Golob, U. (2007), CSR Expectations: the Focus of Corporate Marketing, Corporate Communications: An International Journal. 12, 4, 326-40.
Punj, G., and Moon, J. (2002). Positioning Options for Achieving Brand Association: A Psychological Categorization Framework. Journal of Business Research. 55(4), 275-283.
Roshima, S. (2009). Corporate Governance and Corporate Social Responsibility Disclosure: Culture as a Moderating Effect. Unpublished Ph.D Thesis, Universiti Sains Malaysia.
Russell, D. W., and Russell, C. A. (2010). Here or there? Consumer Reactions to Corporate Social Responsibility Initiatives: Egocentric Tendencies and Their Moderators. Marketing Letters, 21(1), 65-81.
Seul, K. K., and Lailani, L. A. (2011). The Impact of Corporate Social Responsibility Activities on Organisation Attractiveness across Different Cultures. International Employment Relation Review. 17. 2. 37-54.
Sharon, Y. (2012). Corporate Social Responsibility and the Malaysian Property Industry. In 18th Annual PRRES Conference, Adelaide, Australia.
Sharma, A. K., and Talwar, B. (2005), Insights from Practice, Corporate Social Responsibility: Modern vis-à-vis Vedic Approach, Measuring Business Excellence. 9, 1, 35-45.
Sison, A. (2009). From CSR to Corporate Citizenship. Anglo-American and Continental European Perspectives, Journal of Business Ethics. November 2009, Vol. 89, Supplement 3, pp 235–246
Strawson, P. F. (1962), Freedom and Resentment, Proceedings of the British Academy, 48,187-211.
Steiner, G. A. (1975). Business and Society (2nd ed). New York: Random House.
Swanson, D. L. (1999). Towards an Integrative Theory of Business and Society: A Research Strategy for Corporate Social Performance. Academy of Management Review. 24, 3: 506-521.
Trudel, R., and Cotte, J. (2009). Does It Pay To Be Good?. MiTSloan Management Review. Vol. 50, 2, 60 – 69.
Wartick, S.L., and Cochran, P.L. (1985). The Evolution of the Corporate Social Performance Model. Academy of Management Review, 10, pp. 765–766.
Wiig, A., and Kolstad, I. (2010). Multinational Corporations and Host Country Institutions: A Case Study of CSR Activities in Angola. International Business Review. 19: 178 - 190.
Wood, D. (1991). Corporate Social Performance Revisited. Academy of Management Review. 16: 691-718.
Wood, D., and Jones, R. (1995), “Stakeholder Mismatching: A Theoretical Problem in Empirical Research on Corporate Social Performance”. International Journal of Organization Analysis. 3, 3,. 229–267.
Zulkifli, N., and Amran, A. (2006), Realizing Corporate Social Responsibility in Malaysia. A View from the Accounting Profession, Journal of Corporate Citizenship, 24, 101-114.
Downloads
Published
Issue
Section
License
Copyright (c) 2016 Mahadir Ladisma @ Awis, Hazman Shah Vijayan Abdullah, Norziana Lokman
This work is licensed under a Creative Commons Attribution 4.0 International License.
