Consumers’ Halal Products Purchase

An Integration of TPB

Authors

  • Farah Lina Azizan Faculty of Business and Management, Universiti Teknologi MARA Cawangan Perlis, 02600, Arau, Perlis, Malaysia
  • Zulaiha Ahmad Faculty of Business and Management, Universiti Teknologi MARA Cawangan Perlis, 02600, Arau, Perlis, Malaysia
  • Noor Afzainiza Afendi School of International Studies, Universiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia

Keywords:

Purchase Intention, Trust, Consumer Attitudes, Subjective Norm, Perceived Behavioral Control

Abstract

 

 Halal products are becoming increasingly popular among consumers around the world, especially among Muslims. Muslim consumers are looking for a product that is fitted to their religious and society’s needs. Thus, this study aims to examine the factors affecting consumers’ halal products grounded by the Theory of Planned Behavior (TPB), including consumer attitudes, subjective norms, perceived behavioral control, and trust towards purchase intention. This study involved 261 Muslim consumers in the Northern region of Malaysia using a simple random sampling technique. A path model that fitted properly in the analysis was used, χ2 = 543.14; comparative fit index (CFI) = 0.908; incremental fit index (IFI) = 0.908; root mean square error approximation (RMSEA) = 0.068. Path analysis of the structural model indicated a positive significant statistical relationship between consumer attitudes, subjective norm, perceived behavioral control, and trust with purchase intention. 

Downloads

Published

2024-09-11

Issue

Vol. 9 No. 2 (2022): Volume 9 Issue 2

Section

BUSINESS MANAGEMENT