FACTORS INFLUENCING ONLINE GROCERY PURCHASE INTENTION AMONG GEN-X IN KLANG VALLEY MALAYSIA

Authors

  • Misyer Mohamed Tajudin Faculty of Business and Technology, UNITAR International University, Petaling Jaya, Selangor, Malaysia.
  • Normaziah Che Musa Faculty of Business and Technology, UNITAR International University, Petaling Jaya, Selangor, Malaysia.
  • Syafiq Mohd Salleh Faculty of Business and Technology, UNITAR International University, Petaling Jaya, Selangor, Malaysia.
  • Mohd Rostam Deraman Faculty of Business and Technology, UNITAR International University, Petaling Jaya, Selangor, Malaysia.
  • Mohd Azhar Hamzah Faculty of Business and Technology, UNITAR International University, Petaling Jaya, Selangor, Malaysia.
  • Seok Fong Lee Faculty of Business and Technology, UNITAR International University, Petaling Jaya, Selangor, Malaysia.

Keywords:

Purchase Intention, Perceived Usefulness, Perceived Ease of Use, Price, Website Design, Trust, Perceived Risk, Online Grocery Shopping, Gen-X

Abstract

This study was conducted to determine the most significant factors that influence online groceries purchase among Gen-X in Klang Valley, Malaysia. The independent variables are perceived usefulness, perceived ease of use, price, website design quality, trust, and perceived risk. The research adopted a convenient sampling technique for the sample collection. 505 valid responses were collected. The data collected were analyzed using Minitab software. The results revealed that the most significant relationships to online purchase intention are perceived usefulness, trust, and price. Recommendations to all related stakeholders including academicians, consumers, businesses, and authorities were also included to leverage the findings.

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Published

2024-12-22

Issue

Vol. 10 No. 1 (2023): Volume 10 Issue 1

Section

BUSINESS MANAGEMENT

License

Copyright (c) 2023 UiTM Press

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.