Exploring Augmented Reality Applications in Malaysian Construction Industry
Keywords:
augmented reality, virtual reality, Malaysian construction industryAbstract
Despite technological advancements like Virtual Reality (VR) and Augmented Reality (AR), the construction industry has yet to capitalise on these advantages fully. AR has the potential to address construction challenges like skill shortages and time overruns. However, the adoption rate and awareness level among the workers in this sector are still low. Therefore, there is a need to explore the opportunity of AR applications in this industry. Thus, this research aims to promote strategies to encourage AR application in the Malaysian construction sector. This research objectives are to investigate the implementation benefits that can promote AR usage and to investigate the challenges that hinder AR implementation. This research targets professionals with AR experience working in the construction industry. The qualitative data collection method was used for this research through semi-structured interviews with three respondents, focusing on their experiences with AR. Thematic analysis was used to analyse the data using Atlas.ti software. The findings reveal that AR streamlines processes, improve visualisation, and enhances communication. However, challenges include technical limitations, high costs, a lack of skilled personnel, and resistance to change. AR is recognised for its potential to transform the construction industry, but its adoption is hindered by several barriers that need to be addressed for wider implementation. Due to that, the study proposes strategies, such as enhancing technical infrastructure and comprehensive training programs.
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