Impact of Entrepreneurial Bricolage, Ecological Innovation, Entrepreneurial Mindset, and Green Entrepreneurial Orientation on Digital Entrepreneurial Intention
Keywords:
Digital Entrepreneurial Intention, Entrepreneurial Bricolage, Ecological Innovation, Green Entrepreneurial OrientationAbstract
The study in hand analyzes digital entrepreneurial bricolage, ecological innovation, entrepreneurial mindset, and green entrepreneurial orientation on the digital entrepreneurship intention, associated with small and medium-sized enterprises (SMEs) in Saudi Arabia. Highlighting the accelerated growth of the digital economy and a national agenda for economic diversification and sustainability, the research looks at their impact on SME owners' readiness to adopt and implement digital business solutions. With empirical support from 190 SME owners and managers, results indicated that entrepreneurial bricolage and the entrepreneurial mindset can enhance digital entrepreneurial intention via facilitation of resourceful innovation to address constraints experienced in early-stage digitally-based activities and by fostering proactive resiliency to engage more effectively with digital opportunities. On the other hand, ecological innovation and green entrepreneurial orientation show an insignificant level of direct effect on digital entrepreneurial intention, indicating that sustainability practices have provided limited motivation to start digital entrepreneurship, especially in the case of the Saudi SME context. The outcomes of this research have implications for policymakers, educators, and practitioners on how they could better improve resourcefulness and mindset to effectively support digital entrepreneurship activity with more meaningful linkages to sustainability in their initiatives. This multifaceted picture of digital entrepreneurship in digitally immature, sustainability-driven emerging markets, hence, provides a holistic lens on the underlying factors.
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