HARNESSING TIKTOK FOR ISLAMIC CROWDFUNDING: A CONCEPTUAL FRAMEWORK FOR DIGITAL DAKWAH AND DONOR ENGAGEMENT

Abstract

This paper explores the potential of TikTok as an innovative platform for enhancing Islamic crowdfunding initiatives by integrating digital dakwah with ethical marketing strategies. In an era where short-form video content dominates digital engagement, TikTok presents a unique opportunity for Islamic organizations to connect with younger, tech-savvy Muslim audiences. The study conceptualizes a framework that combines Islamic ethical principles, influencer marketing, and user-generated content to foster trust, authenticity, and social impact. By leveraging the platform's algorithmic amplification and community-building features, Islamic crowdfunding campaigns can achieve greater visibility, emotional resonance, and donor participation. This paper contributes to the growing discourse on digital religiosity and fintech by proposing a strategic model that aligns contemporary marketing tools with Islamic values. Future empirical research is encouraged to validate the framework through campaign data, user behavior analysis, and platform analytics