Modelling Customers’ Satisfaction Towards Online Shopping using Multiple Linear Regression

Authors

  • Shamsunarnie Mohamed Zukri
  • Noor Zafarina Mohd Fauzi
  • Nur Safwati Ibrahim
  • Nurul Hafizah Azizan
  • Nurul Bariyah Ibrahim
  • Nor Hazreeni Hamzah

Keywords:

Customer satisfaction, Delivery service, Online shopping, Product and service quality, System security

Abstract

Online shopping can be defined as the process a customer takes to purchase a service or product over the internet. Online shopping is the easy solution for busy life in today’s world. With the advancement of technology and the huge role of the internet, online shopping has been fulfilling customers’ and businesses’ needs. In Malaysia, online shopping has begun to grow, thus, it is essential to embrace issues that influence customers’ satisfaction. The purpose of this study is to determine factors affecting customers’ satisfaction towards online shopping. A cross-sectional design was used in this study conducted among Universiti Teknologi MARA Cawangan Kelantan, Kampus Kota Bharu (UiTMKB) students. A sample size of 336 students from Part 2 to Part 6 studying in semester October 2020 to February 2021 was obtained using Proportionate Stratified Random Sampling technique. 

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Published

2023-12-18

Issue

Vol. 9 No. 2 (2023): Journal of Mathematics and Computing Science

Section

Articles