A Multiple Linear Regression Analysis of Factors Affecting Digital Wallet Adoption among University Students

Abstract

Digital wallet is an electronic application that offers an easy and safe way of paying for goods and services. The application makes financial transactions without using cash or cards. This study was conducted to determine the factors influencing the adoption of digital wallets by university students based on perceived usefulness, perceived ease of use, and perceived compatibility. Quantitative approach was adopted, and the data were collected through a structured questionnaire distributed to 139 respondents. Multiple linear regression analysis was employed in examining the relationship between the independent variables and the adoption of digital wallets. Results showed that perceived ease of use and perceived compatibility significantly affect digital wallet adoption. These results imply the significance of user friendliness and convenience to make promotion of digital wallet use effectively, proposing that practical convenience and even integration with users’ lifestyle are dominantly outstanding antecedents for adoption among young consumers.