A SELECTION OF COURIER SERVICE PROVIDERS AMONG STUDENT UITMCK USING FUZZY ANALYTICAL HIERARCHY PROCESS (FAHP)

Abstract

Courier services are now a vital component of contemporary life, enabling timely delivery of goods and documents while supporting the fast growth of e-commerce. Students frequently utilize these services for both personal and academic objectives and their decision is heavily influenced by elements like cost, delivery time, and consistency. In order to assess and rank four courier service provider such as GDEX, J&T Express, Pos Laju, and Ninja Van among students at Universiti Teknologi MARA Kelantan Branch (UiTMCK), this study suggests using the Fuzzy Analytical Hierarchy Process (FAHP). Ratings for criteria and alternatives were provided by five experienced decision makers using a linguistic scale. Decision makers evaluate the criteria using triangular fuzzy numbers within the context of FAHP which enables them to handle uncertain decision situations. Subsequently the calculated fuzzy weights adjust the influence of each criterion. These criteria serve as evaluation bases for alternatives after going through normalization procedures. The evaluation was conducted based on four main criteria which are cost efficiency, tracking and traceability, delivery timeliness and order accuracy. The results indicates that J&T Express ranked as the most preferred courier service, followed by Ninja van, GDEX and Pos Laju. Cost efficiency was identified as the most significant criterion, suggesting that pricing remains the primary consideration among student users.  FAHP helps to deal with uncertainty in decision making, making it suitable for evaluating complex criteria.