Students’ Perceptions of Academic Library Social Media: Examining Perceived Usefulness and Ease of Use
DOI:
https://doi.org/10.24191/mg1vaj28Keywords:
academic library, social media, students perception, technology acceptance modelAbstract
Academic libraries increasingly use social media to communicate with students, promote services, and disseminate information. However, maintaining a social media presence does not necessarily lead to regular student engagement. This study examined students’ perceptions of academic library social media among Faculty of Business and Accountancy students at Universiti Selangor (UNISEL) Shah Alam Campus. Guided by the Technology Acceptance Model (TAM), the study focused on Perceived Usefulness (PU) and Perceived Ease of Use (PEOU). A quantitative cross-sectional survey involving 224 students was conducted using a structured questionnaire, and the data were analysed using IBM SPSS Statistics through descriptive statistics, reliability analysis, and multiple linear regression. TikTok (77.7%) and Instagram (64.3%) were the most frequently used platforms. Despite high general social media use, 56.3% of respondents did not follow an academic library social media account, while 46.9% spent less than five minutes per session viewing library content. Respondents generally perceived academic library social media positively, with PU recording the highest mean (M = 4.03, SD = 0.73), followed by Students’ Perceptions (M = 3.98, SD = 0.82) and PEOU (M = 3.88, SD = 0.77). The regression model explained 58.0% of the variance in Students’ Perceptions. Both PU (β = .381, p < .001) and PEOU (β = .444, p < .001) were significant positive predictors, with PEOU emerging as the stronger predictor. The findings highlight the importance of useful, accessible, and user-friendly social media content in strengthening student engagement with academic libraries
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