Academic Journal of Business and Social Sciences

Articles

• A Systematic Literature Review of Digital Competencies Among Pre-Service Teachers in Teacher Training Programmes

  Muhamad Hakim Azaman, Mohd Nazir Md Zabit , Puteri Zarina Megat Khalid , Siti Almunawwarah Shahuddin, Noraini Hashim

  1-19

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• THE ROLE OF FINANCIAL LITERACY ON FINANCIAL TECHNOLOGY FOR WOMEN ENTREPRENEURS IN INDONESIA

  Rizki Sri Lasmini, Mohd Hafiz Bakar , Hainnuraqma Rahim , Nor Shahrina Mohd Rafien

  20-35

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• BRIDGING SOCIAL EXCHANGE AND ENGAGEMENT THEORY: ENHANCING FRANCHISE BRAND EQUITY THROUGH LEADERSHIP MEDIATION

  Abdul Razak Yahaya

  36-53

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• Digital Connectivity, Trade Openness and Public Expenditure as Drivers of Economic Development: Evidence from Malaysia (1990–2023)

  Muhammad Taufik Jefri , Lim Chee Ann, Siti Rahyla Rahmat

  54-68

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• A Systematic Review of Instagram Marketing Strategies Used by Fashion SMEs in Malaysia

  Hanisah Zafirah Mohamad Hanafiah, Nurazlin Mohd Fauzi

  69-103

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• Young Entrepreneurs' Digital Business Performance in Malaysia: Examining the Influence of Institutional Framework, Need for Achievement, and Global Market Orientation

  Nurul Hidayana Mohd Noor, Afief El Ashfahany

  104-125

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• A Study on Strategic Management, Competition, and Cost Effective: Analysing Their Combined Impact on Performance in Malaysia’s Grade 1 Construction Industry

  Wan Saiful Hafez Amran, Mustafa Dakian, Gazi Md Nurul Islam

  126-149

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• A Study on Influences of Personalization Strategies for Engaging and Retaining Customers of a Hyper-Connected in Malaysia

  Shah Rizan Mohd Yunos, Sapowan Sanusi , Mustafa Dakian

  150-173

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• Beyond the Ledger: A Qualitative Study of Skill Development in Accounting Internships

  Wan Imran Daniel Aminurrashid, Raja Adzrin Raja Ahmad, Jannah Munirah Mohd Noor

  174-194

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• Inclusive Leadership and Employee Performance: The Mediating Role of Innovative Work Behaviours

  Abdulrazaq Kayode Abdulkareem, Mohammed Lawan Bello, Isa Omolabi, Rafiu Jimoh Amosa, Salman AbdulRasaq, Ahmed Aremu Suleiman, Jamiu Idowu Yahaya

  195-214

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• University-Rural Partnership Framework: A Systematic Approach to Sustainable Rural Development Through Higher Education Engagement

  Ruiqi Zhang, Siti Hajar Samsu, Wong Sing Yun

  215-228

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