Market, entrepreneurial orientations, and information system use: A systematic literature review
DOI:
https://doi.org/10.24191/jeeir.v12i2.1382Keywords:
Market orientation, Entrepreneur orientation, Enterprise information system use, ADO frameworkAbstract
This ADO-framework-guided systematic literature review looks at the complicated connections between market orientation (MO), entrepreneurial orientation (EO), and the use of information systems (IS). It aims to elucidate the empirical linkages among MO, EO and IS use. Since commercial software was introduced in 1954, entrepreneurs have deliberately integrated IS modules to optimise business processes. The study examines IS development and its impact on company strategies. MO, EO, and IS use are crucial to company success in today's competitive environment. Major IS development players value exceptional modules and argue for tailored solutions to address off-the-shelf system issues. The study uses a rigorous PRISMA and SPAR-4-SLR technique to identify important literature contributions. By using Web of Science and Scopus, the process emphasises strict selection and quality standards. This study illuminates market and entrepreneurial perspectives, particularly concerning IS activities. The literature review offers theoretical guidance for enterprises, policymakers, and IS designers. Stakeholders can support entrepreneurs in integrating IS by aligning strategy with market dynamics, prioritising user-centric design, encouraging innovation, and adapting to technology. Collaboration between IS developers and entrepreneurs, facilitated by supportive legislation, enables the realisation of practical implications for fostering dynamic and resilient digital enterprises. Theoretically, MO and EO rather than TAM or UTAUT (Unified Theory of Acceptance and Use of Technology) would have an impact on the IS.
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