Market, entrepreneurial orientations, and information system use: A systematic literature review
DOI:
https://doi.org/10.24191/jeeir.v12i2.1382Keywords:
Market orientation, Entrepreneur orientation, Enterprise information system use, ADO frameworkAbstract
This ADO-framework-guided systematic literature review looks at the complicated connections between market orientation (MO), entrepreneurial orientation (EO), and the use of information systems (IS). It aims to elucidate the empirical linkages among MO, EO and IS use. Since commercial software was introduced in 1954, entrepreneurs have deliberately integrated IS modules to optimise business processes. The study examines IS development and its impact on company strategies. MO, EO, and IS use are crucial to company success in today's competitive environment. Major IS development players value exceptional modules and argue for tailored solutions to address off-the-shelf system issues. The study uses a rigorous PRISMA and SPAR-4-SLR technique to identify important literature contributions. By using Web of Science and Scopus, the process emphasises strict selection and quality standards. This study illuminates market and entrepreneurial perspectives, particularly concerning IS activities. The literature review offers theoretical guidance for enterprises, policymakers, and IS designers. Stakeholders can support entrepreneurs in integrating IS by aligning strategy with market dynamics, prioritising user-centric design, encouraging innovation, and adapting to technology. Collaboration between IS developers and entrepreneurs, facilitated by supportive legislation, enables the realisation of practical implications for fostering dynamic and resilient digital enterprises. Theoretically, MO and EO rather than TAM or UTAUT (Unified Theory of Acceptance and Use of Technology) would have an impact on the IS.
References
Aamer, A., Sahara, C. R., & Al-Awlaqi, M. A. (2023). Digitalization of the supply chain: Transformation factors. Journal of Science and Technology Policy Management, 14(4), 713–733. https://doi.org/10.1108/JSTPM-01-2021-0001
Abadía, S., & Avila, O. (2023). Adoption of intelligent information systems: An approach to the Colombian context. International Conference on Enterprise Information Systems, ICEIS - Proceedings, (pp.21–31). https://doi.org/10.5220/0011750300003467
AbuAkel, S. A., & Ibrahim, M. (2023). The effect of relative advantage, top management support and IT infrastructure on e-filing adoption. Journal of Risk and Financial Management, 16(6). https://doi.org/10.3390/jrfm16060295
Adam, A., Hassan, R., & Abdullah, H. (2021). Maintaining the survival of Malaysian SMEs during covid-19 outbreak: Challenges and suggestion for management. ASEAN Entrepreneurship Journal, 7(1), 27–33.
Aggarwal, K., Khoa, B. T., Sagar, K. V. D., Agrawal, R., Dhingra, M., Dhingra, J., & Lakshmana Kumar, R. (2023). Marketing information system based on unsupervised visual data to manage transportation industry using signal processing. Expert Systems. https://doi.org/10.1111/exsy.13384
Al-Amin, Md., Tanjim Hossain, Md., Jahidul Islam, Md., & Biwas, S. (2023). History, features, challenges and critical success factors of ERP in the era of industry 4.0. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4322873
AlFahl, H. (2023). The influence of using technology to accomplish work-related tasks online. Jordan Journal of Business Administration, 19(3), 371–386. https://doi.org/10.35516/jjba.v19i3.1122
Al-Jaafreh, H. H., Al-Adaileh, R., & Aljaafreh, A. O. (2023). The level of IT-business strategic alignment and its impact on achieving a sustainable competitive advantage as mediated by the net benefits of information systems. International Journal of Business Information Systems, 42(2), 187–209. https://doi.org/10.1504/IJBIS.2020.10031825
Al-Momani, L., Haddad, S., Sharabati, A. A. A., & Hashesh, M. A. (2023). The moderation role of entrepreneurial orientation on the influence of innovation on pharmaceutical SMEs’ performance. Journal of Open Innovation: Technology, Market, and Complexity, 9(2). https://doi.org/10.1016/j.joitmc.2023.100074
Alyoussef, I. Y. (2022). Acceptance of a flipped classroom to improve university students’ learning: An empirical study on the TAM model and the unified theory of acceptance and use of technology (UTAUT). Heliyon, 8(12), e12529. https://doi.org/10.1016/j.heliyon.2022.e12529
Aremu, A. Y., Shahzad, A., & Hassan, S. (2021). The empirical evidence of enterprise resource planning system adoption and implementation on firm’s performance among medium-sized enterprises. Global Business Review, 22(6). https://doi.org/10.1177/0972150919849751
Asad, M., Asif, M. U., Sulaiman, M. A. B. A., Satar, M. S., & Alarifi, G. (2023). Open innovation: The missing nexus between entrepreneurial orientation, total quality management, and performance of SMEs. Journal of Innovation and Entrepreneurship, 12(1). https://doi.org/10.1186/s13731-023-00335-7
Ashraf, M. A., Alam, M. M. D., & Alexa, L. (2021). Making decision with an alternative mind-set: Predicting entrepreneurial intention toward f-commerce in a cross-country context. Journal of Retailing and Consumer Services, 60, 102475. https://doi.org/10.1016/j.jretconser.2021.102475
Aslan, H., & Kumar, P. (2021). Globalization and entrepreneurial entry and exit: Evidence from U.S. households. Journal of Monetary Economics, 120, 83–100. https://doi.org/10.1016/j.jmoneco.2021.05.001
Atem De Carvalho, R. (2006). Issues on evaluating free/open source ERP systems. IFIP International Federation for Information Processing, 205, 667–675. https://doi.org/10.1007/0-387-34456-x_72
Aziz, A., Amjad, M., Basharat, A., & Shiekh, U. A. (2019). The role of entrepreneurial orientation and market orientation in firm performance: A Malaysian case. International Journal of Future Generation Communication and Networking, 12(5), 35–45.
Balta, M., Spanaki, K., Papadopoulos, T., & Ravishankar, M. N. (2023). Understanding the use of digital technologies in entrepreneurial start-up settings and growth-oriented firms. International Journal of Information Management, 69, 102616. https://doi.org/10.1016/j.ijinfomgt.2022.102616
Baruti, R. (2023). Analysis and implementation of a business intelligence application for logistic and procurement management [Master’s thesis, Politecnico di Torino]. Politecnico di Torina Research Repository. https://webthesis.biblio.polito.it/secure/27551/1/tesi.pdf
Bazan, P., & Estevez, E. (2022). Industry 4.0 and business process management: State of the art and new challenges. Business Process Management Journal, 28(1), 62–80. https://doi.org/10.1108/BPMJ-04-2020-0163
Bender-Salazar, R. (2023). Design thinking as an effective method for problem-setting and needfinding for entrepreneurial teams addressing wicked problems. Journal of Innovation and Entrepreneurship, 12(1). https://doi.org/10.1186/s13731-023-00291-2
Bork, D., & De Carlo, G. (2023). An extended taxonomy of advanced information visualization and interaction in conceptual modeling. Data and Knowledge Engineering, 147. https://doi.org/10.1016/j.datak.2023.102209
Cao, G., & Weerawardena, J. (2023). Strategic use of social media in marketing and financial performance: The B2B SME context. Industrial Marketing Management, 111, 41–54. https://doi.org/10.1016/j.indmarman.2023.03.007
Chabaud, D., & Sattin, J. F. (2019). Back to the roots! Testing Miller’s entrepreneurial orientation construct using Sono-Leontief conditions. Journal of Business Venturing Insights, 11. https://doi.org/10.1016/j.jbvi.2019.e00113
Chakrabarty, S., & Rogé, J. N. (2003). Measuring market orientation: Further evidence on Narver and Slater’s three-component scale. Psychological Reports. https://doi.org/10.2466/PR0.2003.93.3F.1070
Chandra, B., & Rahman, Z. (2024). Artificial intelligence and value co-creation: A review, conceptual framework and directions for future research. Journal of Service Theory and Practice, 34(1), 7–32. https://doi.org/10.1108/JSTP-03-2023-0097
Chen, Y.-C., & Arnold, T. (2022). Does alliance orientation matter for new product success? An empirical study of Taiwanese electronics firms. European Journal of Marketing, 56(12), 3347–3380. https://doi.org/10.1108/EJM-07-2021-0540
Cheong, H. I., Lyons, A., Houghton, R., & Majumdar, A. (2023). Secondary qualitative research methodology using online data within the context of social sciences. International Journal of Qualitative Methods, 22, 1–19. https://doi.org/10.1177/16094069231180160
Cho, Y., & Lee, J. (2018). Entrepreneurial orientation, entrepreneurial education and performance. Asia Pacific Journal of Innovation and Entrepreneurship, 12(2), 124-134. https://doi.org/10.1108/APJIE-05-2018-0028
Clark, D. R., Pidduck, R. J., Lumpkin, G. T., & Covin, J. G. (2024). Is it okay to study entrepreneurial orientation (EO) at the Individual Level? Yes! Entrepreneurship: Theory and Practice, 48(1), 349–391. https://doi.org/10.1177/10422587231178885
Clarysse, B., Andries, P., Boone, S., & Roelandt, J. (2023). Institutional logics and founders’ identity orientation: Why academic entrepreneurs aspire lower venture growth. Research Policy, 52(3), 104713. https://doi.org/10.1016/j.respol.2022.104713
Cosenza, F., & Bivona, E. (2021). Fostering growth patterns of SMEs through business model innovation. A tailored dynamic business modelling approach. Journal of Business Research, 130, 658–669. https://doi.org/10.1016/j.jbusres.2020.03.003
Crick, J. M., & Crick, D. (2022). Coopetition and international entrepreneurship: The influence of a competitor orientation. International Journal of Entrepreneurial Behaviour and Research, 28(3), 801–828. https://doi.org/10.1108/IJEBR-06-2021-0519
Cuthbertson, R. W., & Furseth, P. I. (2022). Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation. Journal of Business Research, 152, 168–176. https://doi.org/10.1016/j.jbusres.2022.07.030
Dabbous, A., Barakat, K. A., & Kraus, S. (2023). The impact of digitalization on entrepreneurial activity and sustainable competitiveness: A panel data analysis. Technology in Society, 73, 102224. https://doi.org/10.1016/j.techsoc.2023.102224
Dabić, M., Stojčić, N., Afawubo, K., Chouki, M., & Huck, N. (2023). Market orientation, restructuring and collaboration: The impact of digital design on organizational competitiveness. Creativity and Innovation Management, 32(3), 425–441. https://doi.org/10.1111/caim.12567
Dewi, S., Kasali, R., Balqiah, T., & Widjaja, A. (2017). The role of entrepreneurial orientation in achieving organization performance through business model innovation and strategic collaboration. Proceedings of the International Conference on Business and Management Research (ICBMR 2017), (238-249). https://doi.org/10.2991/ICBMR-17.2017.23
Dutta, G., Kumar, R., Sindhwani, R., & Singh, R. K. (2021). Digitalization priorities of quality control processes for SMEs: a conceptual study in perspective of industry 4.0 adoption. Journal of Intelligent Manufacturing, 32(6), 1679–1698. https://doi.org/10.1007/s10845-021-01783-2
El Said, G. R. (2015). Understanding Knowledge management system antecedents of performance impact: Extending the Task-technology Fit Model with intention to share knowledge construct. Future Business Journal, 1(1–2), 75–87. https://doi.org/10.1016/j.fbj.2015.11.003
Eniola, A. A. (2021). The entrepreneur motivation and financing sources. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 1–17. https://doi.org/10.3390/joitmc7010025
García, M., & Aguilar, J. (2022). Emergent control in the context of industry 4.0. International Journal of Computer Integrated Manufacturing, 35(3), 247–262. https://doi.org/10.1080/0951192X.2021.1992653
Goggin, G. (2009). Adapting the mobile phone: The iPhone and its consumption. Continuum, 23(2), 231–244. https://doi.org/10.1080/10304310802710546
Gröger, C. (2022). Industrial analytics - An overview. IT - Information Technology, 64(1–2), 55–65. https://doi.org/10.1515/itit-2021-0066
Gupta, S., Modgil, S., Bhushan, B., Sivarajah, U., & Banerjee, S. (2023). Design and implementation of an IIoT driven information system: A case study. Information Systems Frontiers. https://doi.org/10.1007/s10796-023-10451-0
Hamzah, M. I., Crick, J. M., Crick, D., Mat Ali, S. A., & Mohamad Yunus, N. (2023a). The nature of the relationship between an entrepreneurial marketing orientation and small business growth: evidence from Malaysia. International Journal of Entrepreneurship and Small Business, 50(3), 355-391. https://doi.org/ 10.1504/IJESB.2023.134174
Hamzah, M. I., Othman, A. K., & Hassan, F. (2020a). Elucidating salespeople's market orientation, proactive service behavior and organizational culture in the B2B banking sector: a Malaysian perspective. International Journal of Bank Marketing, 38(5), 1033-1057. https://doi.org/10.1108/IJBM-10-2019-0388
Hamzah, M. I., Othman, A. K. & Hassan, F. (2020b). Mediating Effects of Individual Market Orientation on the link between Learning Orientation and Job Performance. Journal of Business and Industrial Marketing, 35(4), 655-668. https://doi.org/ 10.1108/JBIM-08-2018-0239
Hamzah, M. I., Othman, A. K., Fikry, A., Abdullah, M. Z. (2023b). The interaction effects of adhocracy culture, work experience on information acquisition and job performance of bank salespeople. Journal of Financial Services Marketing, 28(3), 544-557. https://doi.org/10.1057/s41264-022-00166-9.
Hernández-Perlines, F., Covin, J. G., & Ribeiro-Soriano, D. E. (2021). Entrepreneurial orientation, concern for socioemotional wealth preservation, and family firm performance. Journal of Business Research, 126, 197–208. https://doi.org/10.1016/j.jbusres.2020.12.050
Horani, O. M., Khatibi, A., AL-Soud, A. R., Tham, J., Al-Adwan, A. S., & Azam, S. M. F. (2023). Antecedents of business analytics adoption and impacts on banks’ performance: The perspective of the toe framework and resource-based view. Interdisciplinary Journal of Information, Knowledge, and Management, 18, 609–643. https://doi.org/10.28945/5188
Hunt, R. A. (2021). Entrepreneurial orientation and the fate of corporate acquisitions. Journal of Business Research, 122, 241–255. https://doi.org/10.1016/j.jbusres.2020.09.002
Iglesias-Sánchez, P. P., Fayolle, A., Jambrino-Maldonado, C., & de las Heras-Pedrosa, C. (2022). Open innovation for entrepreneurial opportunities: How can stakeholder involvement foster new products in science and technology-based start-ups? Heliyon, 8(12). https://doi.org/10.1016/j.heliyon.2022.e11897
Ismail, A., Harun, S., Laili, F., & Muda @ Ismail, F. L. (2021). The effect of enterprise resource planning (ERP) systems implementation on organizational performance. International Conference on Economics, Entrepreneurship and Management 2021 (ICEEM 2021), (pp.1–12). https://usimtijarah.com/wp-content/uploads/2021/03/ICEEM-2021-036-039-THE-EFFECT-OF-ENTERPRISE-RESOURCE-PLANNING-ERP-SYSTEMS-IMPLEMENTATION-ON-ORGANIZATIONAL-PERFORMANCE.pdf
Jassim, S. H., & Mahmoud, B. I. (2022). The effect of strategic information system in global marketing channel: A case study. Webology, 19(1), 3150-3168. https://doi.org/10.14704/WEB/V19I1/WEB19208
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53-70. https://doi.org/10.1177/002224299305700304
Kitsios, F., & Kamariotou, M. (2023). Information systems strategy and innovation: Analyzing perceptions using multiple criteria decision analysis. IEEE Transactions on Engineering Management, 70(5), 1977–1985. https://doi.org/10.1109/TEM.2021.3103318
Kohli, C. (1999). Signalling new product introductions. Journal of Business Research, 46(1), 45–56. https://doi.org/10.1016/s0148-2963(98)00041-1
Koi-Akrofi, G. Y. (2023). Tacit knowledge sharing: Review of literature and integrative framework. International Journal of Knowledge Management Studies, 14(4), 387–415. https://doi.org/10.1504/IJKMS.2023.133842
Koi-Akrofi, G. Y., Aboagye-Darko, D., Gaisie, E., & Banaseka, F. (2023). IT project success in perspective: Systematic literature review analysis founded on the ADO, TCM and the PSALAR frameworks. Management Review Quarterly, 73(10), 1-41. https://doi.org/10.1007/s11301-023-00362-4
Kovaleva, Y., Hyrynsalmi, S., Saltan, A., Happonen, A., & Kasurinen, J. (2023). Becoming an entrepreneur: A study of factors with women from the tech sector. Information and Software Technology, 155, 107110. https://doi.org/10.1016/j.infsof.2022.107110
Kraemer, K. L., Dedrick, J., Melville, N. P., & Zhu, K. (Eds.). (2006). Global e-commerce: Impacts of national environment and policy, Cambridge University Press. https://doi.org/10.1017/CBO9780511488603
Kumar, S., & Bhatia, M. S. (2021). Environmental dynamism, industry 4.0 and performance: Mediating role of organizational and technological factors. Industrial Marketing Management, 95, 54–64. https://doi.org/10.1016/j.indmarman.2021.03.010
Lailah, F. A., & Soehari, T. D. (2020). The effect of innovation, information technology, and entrepreneurial orientation on business performance. Akademika: Jurnal Teknologi Pendidikan, 9(02), 161-176. https://doi.org/10.34005/AKADEMIKA.V9I02.914
Laumer, S., & Eckhardt, A. (2012). Integrated Series in Information Systems (Vol. 28). Springer.
Lee, J. Y., Yang, Y. S., Ghauri, P. N., & Park, B. Il. (2022). The impact of social media and digital platforms experience on SME international orientation: The moderating role of covid-19 pandemic. Journal of International Management, 28(4), 100950. https://doi.org/10.1016/j.intman.2022.100950
Lee, S., Kang, M. J., & Kim, B. K. (2022). Factors influencing entrepreneurial intention: Focusing on individuals’ knowledge exploration and exploitation activities. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 165. https://doi.org/10.3390/joitmc8030165
Li, Y., Dai, J., & Cui, L. (2020). The impact of digital technologies on economic and environmental performance in the context of industry 4.0: A moderated mediation model. International Journal of Production Economics, 229. https://doi.org/10.1016/j.ijpe.2020.107777
Lu, J., & Dimov, D. (2023). A system dynamics modelling of entrepreneurship and growth within firms. Journal of Business Venturing, 38(3), 106285. https://doi.org/10.1016/j.jbusvent.2022.106285
Lumpkin, G., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. The Academy of Management Review, 21(1), 135-172. https://doi.org/10.5465/AMR.1996.9602161568
Lumpkin, G., & Pidduck, R. J. (2021). Global entrepreneurial orientation (GEO): An updated, multidimensional view of EO. In A. C. Corbett, P. M. Kreiser, L. D. Marino, & W. J. Wales (Eds.). Entrepreneurial orientation: Epistemological, theoretical, and empirical perspectives. https://doi.org/10.1108/S1074-754020210000022002
Luuk, B., Susanne, V. H. de G., Ellen, M. ter H., Ynze, V. H., Remco, S., & Eric Rutger, L. (2023). Protecting your business against ransomware attacks? Explaining the motivations of entrepreneurs to take future protective measures against cybercrimes using an extended protection motivation theory model. Computers and Security, 127, 103099. https://doi.org/10.1016/j.cose.2023.103099
Lyytinen, K. (1987). Different perspectives on information systems: Problems and solutions. ACM Computing Surveys (CSUR), 19(1), 5–46. https://doi.org/10.1145/28865.28867
Machado, M. P., Abreu, J. L., Morandi, M. I. M., Piran, F. S., & Lacerda, D. P. (2023). Exploratory decision robustness analysis of the theory of constraints focusing process using system dynamics modeling. International Journal of Production Economics, 260, 108856. https://doi.org/10.1016/j.ijpe.2023.108856
Mahmoud, M., & Hinson, R. (2012). Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski’s framework. International Journal of Public Sector Management, 25(2), 88-102. https://doi.org/10.1108/09513551211223758
Manosalvas, V. C. A., Luis, M. V., Auxiliadora, G. B. M., & Ricardo, S. S. D. (2023). Absorptive capacity in inbound and outbound open innovation in emerging economy context Revista Venezolana de Gerencia, 28(103), 1068–1084. https://doi.org/10.52080/rvgluz.28.103.10
Marrucci, A., Rialti, R., & Balzano, M. (2023). Exploring paths underlying industry 4.0 implementation in manufacturing SMEs: A fuzzy-set qualitative comparative analysis. Management Decision. https://doi.org/10.1108/MD-05-2022-0644
Martinez-Sanchez, A., & Vicente-Oliva, S. (2023). Supporting agile innovation and knowledge by managing human resource flexibility. International Journal of Innovation Science, 15(3), 558–578. https://doi.org/10.1108/IJIS-11-2021-0200
Menell, P. S. (2019). Economic analysis of network effects and intellectual property. In B. Deporter, P. Menell, & D. Schwartz (Ed.), Research handbook on the economics of intellectual property law. Elgaronline. https://doi.org/10.4337/9781789903997.00013
Mitra, S. (2019). Forecasting the diffusion of innovative products using the bass model at the takeoff stage: A review of literature from subsistence markets. Asian Journal of Innovation and Policy, 8, 141–161. https://srdas.github.io/MLBook/productForecasting
Morgan, T., & Anokhin, S. (2023). Entrepreneurial orientation and new product performance in SMEs: The mediating role of customer participation. Journal of Business Research, 164, 113921. https://doi.org/10.1016/j.jbusres.2023.113921
Morimura, F., & Sakagawa, Y. (2023). The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry. Journal of Retailing and Consumer Services, 71, 103193. https://doi.org/10.1016/j.jretconser.2022.103193
Naatu, F., & Alon, I. (2019). Social franchising: A bibliometric and theoretical review. Journal of Promotion Management, 25(5), 738-764. https://doi.org/10.1080/10496491.2019.1584777
Navarro-García, A., Ledesma-Chaves, P., Gil-Cordero, E., & De-Juan-Vigaray, M. D. (2024). Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach. Technological Forecasting and Social Change, 198. https://doi.org/10.1016/j.techfore.2023.123001
Nelaeva, A., & Nilssen, F. (2022). Contrasting knowledge development for internationalization among emerging and advanced economy firms: A review and future research. Journal of Business Research, 139, 232–256. https://doi.org/10.1016/j.jbusres.2021.09.053
Ng, C. S. P., & Chang, P. C. (2009). Exploring the links between competitive advantage and enterprise resource planning (ERP) upgrade decision: A case study approach. Global Perspective for Competitive Enterprise, Economy and Ecology - Proceedings of the 16th ISPE International Conference on Concurrent Engineering, (pp.179–191). https://doi.org/10.1007/978-1-84882-762-2_17
Oliva, R., Sterman, J. D., & Giese, M. (2003). Limits to growth in the new economy: Exploring the “get big fast” strategy in e-commerce. System Dynamics Review, 19(2), 83–117. https://doi.org/10.1002/sdr.271
Olofinyehun, A., Egbetokun, A., & Adelowo, C. (2022). Pooled dataset on entrepreneurial characteristics of undergraduates in selected universities in Nigeria. Data in Brief, 40, 107718. https://doi.org/10.1016/j.dib.2021.107718
Paul, J., Khatri, P., & Kaur Duggal, H. (2023). Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How? Journal of Decision Systems. https://doi.org/10.1080/12460125.2023.2197700
Pimenta da Gama, A. (2023). Marketing performance: Aligning people, processes, and results. Journal of Business Strategy, 44(2), 96–104. https://doi.org/10.1108/JBS-10-2021-0170
Priporas, C. V., Vellore Nagarajan, D., & Kamenidou, I. E. (2023). A technology-people-integrated toolkit for retail care management during a crisis. Journal of Retailing and Consumer Services, 73. https://doi.org/10.1016/j.jretconser.2023.103304
Qalati, S. A., Ostic, D., Sulaiman, M. A. B. A., Gopang, A. A., & Khan, A. (2022). Social media and SMEs’ performance in developing countries: Effects of technological-organizational-environmental factors on the adoption of social media. SAGE Open, 12(2). https://doi.org/10.1177/21582440221094594
Rahman, N. A., Ahmad, A. H., Ani, N. S., Kadir, A. R., Reni, A., & Gjorevska, E. (2023). International Journal of Business and Quality Research. 1, 75–87. https://doi.org/10.28934/jwee23.pp37-57
Rajpal, S. (2022). Fintech in India: Scopes and trends. Business, Management and Economics Engineering, 20(2), 1420–1434.
Randhawa, K., Wilden, R., & Gudergan, S. (2021). How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation. Journal of Business Research, 130, 618–634. https://doi.org/10.1016/j.jbusres.2020.05.046
Ranka, D., & Vasudevan, H. (2022). A model for challenges and opportunities in the implementation of digitized transforming enablers in manufacturing industries. Advances in Transdisciplinary Engineering, 27, 514–519. https://doi.org/10.3233/ATDE220788
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761–787. https://doi.org/10.1111/j.1540-6520.2009.00308.
Rawat, C. (2023). Role of ERP modernization in digital transformation: peoplesoft insight. International Journal of Computer Trends and Technology, 71(02), 61–67. https://doi.org/10.14445/22312803/ijctt-v71i2p110
Reyes-Gómez, J. D., López, P., & Rialp, J. (2024). The relationship between strategic orientations and firm performance and the role of innovation: A meta-analytic assessment of theoretical models. International Journal of Entrepreneurial Behaviour and Research. https://doi.org/10.1108/IJEBR-02-2022-0200
Rodrigues, A. C., Carvalho, H., Caetano, A., & Santos, S. C. (2022). Micro-firms way to succeed: How owners manage people. Journal of Business Research, 150, 237–248. https://doi.org/10.1016/j.jbusres.2022.05.062
Sarya, I. N., Arief, M. T. S., Saroso, H., & Bandur, A. (2023). The effect of information technology adoption, entrepreneurial orientation on dynamic capabilities and company performance. Journal of Theoretical and Applied Information Technology, 101(1), 161–171.
Schiling, M. A. (2017). Strategic Management of Technological Innovation (5th ed.). McGraw-Hill.
Shah, T. R. (2022). Can big data analytics help organisations achieve sustainable competitive advantage? A developmental enquiry. Technology in Society, 68, 101801. https://doi.org/10.1016/j.techsoc.2021.101801
Shaikh, A. A., Alamoudi, H., Alharthi, M., & Glavee-Geo, R. (2023). Advances in mobile financial services: A review of the literature and future research directions. International Journal of Bank Marketing, 41(1), 1–33. https://doi.org/10.1108/IJBM-06-2021-0230
Sieg, P., Posadzińska, I., & Jóźwiak, M. (2023). Academic entrepreneurship as a source of innovation for sustainable development. Technological Forecasting and Social Change, 194. https://doi.org/10.1016/j.techfore.2023.122695
Sihvonen, A., Luoma, J., & Falk, T. (2021). How customer knowledge affects exploration: Generating, guiding, and gatekeeping. Industrial Marketing Management, 94, 90–105. https://doi.org/10.1016/j.indmarman.2021.02.005
Singh, L. B., & Mehdi, S. A. (2022). Entrepreneurial orientation & entrepreneurial intention: Role of openness to experience as a moderator. International Journal of Management Education, 20(3), 100691. https://doi.org/10.1016/j.ijme.2022.100691
Soetanto, D., Franco-Leal, N., & Larty, J. (2022). Strategic orientation and new product development performance of academic spin-offs: The importance of team cohesion and team heterogeneity. IEEE Transactions on Engineering Management, 71, 2853-2864. https://doi.org/10.1109/TEM.2022.3199558
Stefanov, T., Varbanova, S., Stefanova, M., & Ivanov, I. (2023). CRM system as a necessary tool for managing commercial and production processes. TEM Journal, 12(2), 785–797. https://doi.org/10.18421/TEM122-23
Sun, J., Maksimov, V., Wang, S. L., Luo, Y., Pingali, S. R., Singha, S., Arunachalam, S., Pedada, K., Zhao, Y., Peng, B., Iqbal, K., Wan, A., Solano Acosta, A., Herrero Crespo, Á., Collado Agudo, J., Korpysa, J., Dwivedi, A., Pawsey, N., Khan, H. H., … Talay, M. B. (2023). The relationships between market orientation, learning orientation, financial literacy, on the knowledge competence, innovation, and performance of small and medium textile industries in Java and Bali. Industrial Marketing Management, 28(4), 603–612. https://doi.org/10.1016/j.ijis.2022.02.001
Swaminathan, G., & Rajarathinam, M. (2018). Idea generation techniques help to increase quantitatively more ideas to solve business problems in information technology (IT) organizations. International Journal of Applied Business and Economic Research, 15(6), 1–9.
Thomas, D. (1998). Putting the enterprise into the enterprise System. Harvard Business Review, July-August 1998, 121–132. https://hbr.org/1998/07/putting-the-enterprise-into-the-enterprise-system
Triono, T., Darmayanti, R., Saputra, N. D., & Makwana, G. (2023). Open Journal System: Assistance and training in submitting scientific journals to be well-indexed in Google Scholar. Jurnal Inovasi Dan Pengembangan Hasil Pengabdian Masyarakat, 1(2), 106–114. https://doi.org/10.61650/jip-dimas.v1i2.225
Varadarajan, R. (2023). Resource advantage theory, resource based theory, and theory of multimarket competition: Does multimarket rivalry restrain firms from leveraging resource Advantages? Journal of Business Research, 160, 113713. https://doi.org/10.1016/j.jbusres.2023.113713
Vishwakarma, L. P., Singh, R. K., Mishra, R., Demirkol, D., & Daim, T. (2024). The adoption of social robots in service operations: A comprehensive review. Technology in Society, 76. https://doi.org/10.1016/j.techsoc.2023.102441
Vuković, V., Gagić, N., Raković, L., & Marić, S. (2023). ERP systems for small and medium enterprises from the SAP and Microsoft perspective. International Scientific Conference Strategic Management and decision Support systems in Strategic Management, (pp.333-339). https://doi.org/10.46541/978-86-7233-416-6_43
Wales, W. J., Kraus, S., Filser, M., Stöckmann, C., & Covin, J. G. (2021). The status quo of research on entrepreneurial orientation: Conversational landmarks and theoretical scaffolding. Journal of Business Research, 128, 564–577. https://doi.org/10.1016/j.jbusres.2020.10.046
Wang, Z., Lin, S., Chen, Y., Lyulyov, O., & Pimonenko, T. (2023). Digitalization effect on business performance: Role of business model innovation. Sustainability, 15(11). https://doi.org/10.3390/su15119020
Wood, A. J., Martindale, N., & Lehdonvirta, V. (2023). Dynamics of contention in the gig economy: Rage against the platform, customer or state? New Technology, Work and Employment, 38(2), 330–350. https://doi.org/10.1111/ntwe.12216
Xia, J., Wu, Z., & Chen, B. (2022). How digital transformation improves corporate environmental management: A review and research agenda. Frontiers in Environmental Science, 10. https://doi.org/10.3389/fenvs.2022.943843
Yan, L., & Zhiping, W. (2023). Mapping the literature on academic publishing: A bibliometric analysis on WOS. SAGE Open, 13(1), 1–16. https://doi.org/10.1177/21582440231158562
Yulianto, N., Anon, M., Prabowo, H., & Hidayanto, A. N. (2020). ERP system selection for small medium enterprises (SMEs): A systematic literature review. International Journal of Mechanical Engineering and Technology (IJMET), 11(12), 1–11. https://doi.org/10.34218/ijmet.11.12.2020.001
Zhang, X., Chu, Z., Ren, L., & Xing, J. (2023). Open innovation and sustainable competitive advantage: The role of organizational learning. Technological Forecasting and Social Change, 186. https://doi.org/10.1016/j.techfore.2022.122114
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Kazeem Abiodun, Ehsan Fansuree Surin , Azlin Shafinaz Arshad
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
