MSME’s sustainability during the Covid 19 pandemic: The roles of Islamic crowdfunding, financial literacy and technology adoption

Authors

  • Norasekin Abd Rashid Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Malaysia
  • Norzawani Ibrahim Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Malaysia
  • Norhasdalina Hasim Department of Administrative Management and Human Resource, Faculty of Business and Accountancy, Universiti Selangor, Malaysia
  • Maziana Zainal Abidin Department of Business Management and Sports Industry, Faculty of Business and Accountancy, Universiti Selangor, Malaysia

DOI:

https://doi.org/10.24191/jeeir.v10i2.16559

Keywords:

SMEs, Sustainability, Islamic crowdfunding, Technology adoption

Abstract

Due to the excessively strict procedures enforced by financial institutions and government authorities, the MSMEs in Malaysia are struggling to survive especially during the Covid 19 pandemic. To address this critical issue, with the advancement in technology, entrepreneurs have become more independent and creative in raising capital through a process known as crowdfunding. Hence, this study intends to examine the relationship between Islamic crowdfunding, financial literacy, and technology adoption towards MSME’s sustainability during the Covid 19 pandemic. Based on the random sample of 259 MSMEs, we assessed the correlation between all the variables using SmartPLS 3.3. The results show that Islamic crowdfunding, financial literacy, and technology adoption have affected the MSMEs’ sustainability positively. The results also indicate that financial literacy was the most influential factor towards MSMEs’ sustainability during the Covid 19 pandemic situation.

Author Biographies

Norasekin Abd Rashid, Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Malaysia

Norasekin Abd Rashid is a Senior Lecturer at the Department of Technology and Supply Chain Management Studies, Faculty of Business and Management, Universiti Teknologi MARA (UiTM). She obtained her Ph.D. in Management from Universiti Putra Malaysia, Malaysia (2016). Her research interest is in business management, supply chain, and Halal. She can be reached through her email at norasekinrashid@uitm.edu.my.

Norzawani Ibrahim, Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Malaysia

Norzawani Mamat @ Ibrahim is a Senior Lecturer at the Department of Technology and Supply Chain Management Studies, Faculty of Business and Management, Universiti Teknologi MARA (UiTM). She obtained her Ph.D. in Management from Universiti Malaysia Kelantan, Malaysia (2021). Her research interest is in operation management, supply chain risk, and supply chain management. She can be reached through her email at nzawani@uitm.edu.my

Norhasdalina Hasim, Department of Administrative Management and Human Resource, Faculty of Business and Accountancy, Universiti Selangor, Malaysia

Norhasdalina Hasim is a Lecturer at the Department of Administrative Management and Human Resource, Faculty of Business and Accountancy, Universiti Selangor (UNISEL). She obtained her MBA from Universiti Teknologi MARA (UiTM). Her research interest is in human resources, business management, and logistics. She can be reached through her email at hasdalina@unisel.edu.my.

Maziana Zainal Abidin, Department of Business Management and Sports Industry, Faculty of Business and Accountancy, Universiti Selangor, Malaysia

Maziana Zainal Abidin is a Lecturer at the Department of Business Management and Sports Industry, Faculty of Business and Accountancy, Universiti Selangor (UNISEL). She obtained her MBA from Universiti Teknologi MARA (UiTM). Her research interest is in supply chain and business management. She can be reached through her email at maziana@unisel.edu.my

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Published

2022-05-31

How to Cite

Abd Rashid, N., Ibrahim, N., Hasim, N., & Zainal Abidin, M. (2022). MSME’s sustainability during the Covid 19 pandemic: The roles of Islamic crowdfunding, financial literacy and technology adoption. Journal of Emerging Economies and Islamic Research, 10(2), 74–89. https://doi.org/10.24191/jeeir.v10i2.16559

Issue

Vol. 10 No. 2 (2022): May 2022 Issue

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Articles

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Copyright (c) 2025 Norasekin Abd Rashid, Norzawani Ibrahim, Norhasdalina Hasim, Maziana Zainal Abidin

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