Halal issues in processed food: Misuse of the Halal logo
DOI:
https://doi.org/10.24191/jeeir.v5i1.6302Keywords:
Halal, Halal logo, Food manufacturers, Shariah lawAbstract
Lately there have been media reports of unethical behaviour on the part of food manufacturers that use non-halal ingredients in their products, yet display the halal logo. One such case is that of a sausage manufacturer who used non-halal items to make his sausages. The reason for this behaviour is none other than the desire to maximize profit. Despite the efforts by the Department of Islamic Development Malaysia (JAKIM) to introduce the halal logo and shariah compliant standards for food and other products, the false halal logo was unashamedly used by these unscrupulous manufacturers. Muslims were sadly deluded into believing that the products were halal due to the halal logo that these manufacturers blatantly displayed on the food packaging. Increasingly aware of the logo misuse and the manipulative behaviour of the food manufacturers, many Muslim consumers are making noise, demanding that the authority takes action against them. Several manufacturers have, so far, either been caught using the fraud halal logo or misrepresenting the actual ingredients used in the food products. To restore Muslim consumers’ confidence in purchasing halal food products, this issue must therefore be solved.
References
Abdul Aziz, Yuhanis&NyenVui, Chok. (2012). The role of halal awareness and halal certification in influencing non-muslims’ purchase intention. In 3rd International Conference on Business and Economic Research (3rd ICBER 2012), 12-13 Mar, 2012, Bandung, Indonesia. pp. 1819-1830.
Al-Qaradawi, Y. (2007). The Lawful and The Prohibited in Islam. Malaysia: Islamic Book Trust.
Burgmann, T. (2007). Halal Flexes Its Marketing Muscle. The Star. Retrieved from http://www.thestar.com/business/ article/238551.
Fischer, J. (2015). Islam, Standards, and Technoscience: In Global Halal Zones, Routledge
Ismail, M. (2006). Food Ingredients and Additives from Islamic Perspectives in Ibrahim A.R. and Nor Jaidi, T. (Ed.) 2006. Proceedings of the National Seminar on Science from the Islamic Perspective. Brunei: Faculty of Science, UBD.
JAKIM. http://halal.gov.my.
Mohamed El-Mouelhy (1997). Halal Concept, http://www.halalhelpline.org/hala.htm.
Mohamed Syazwan Ab Talib&MohdRemieMohd Johan (2012). Issues in Halal Packaging: A Conceptual Paper, International Business and Management, 5(2), 94-98.
Nuradli Ridzwan Shah Mohd Dali et. al (2007). Halal Products from The Consumer Perception. An Online Survey, Paper presented at the Islamic Entrepreneurship Conference (ICEP) organized by Faculty of Economics and Muamalat, Kolej Universiti Islam Malaysia from 19th January until 21st January 2007.
Schiffman, L.G. &Kanuk, L.L. (2010). Consumer Behavior. New Jersey: Pearson-Prentice Hall.
Simoons, F. (1994). Eat not this flesh: food avoidances from prehistory to the present, University of Wisconsin Press, p.6. ISBN 978-0-299-14254-4.
Sunny (2016). http://corporatemaldives.com/2016/10/20/global-halal-industry-worth-3-66-trillion/
Tieman, M. (2011). The Application of Halal in Supply Chain Management: In-Depth Interviews, Journal of Islamic Marketing, 2(2), 186-195.
https://www.statista.com/statistics/562857/market-value-of-halal-products-worldwide/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2017 Faridah Hj. Hassan, Azlina Hanif

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.