PROFILING OF APPLICANTS FOR KELULUTPRENEURS INCUBATOR UNDER COMMUNITY ENGAGEMENT PROJECT OF UITM CAWANGAN MELAKA AND YAYASAN TM

Abstract

A community engagement project is an organized and planned effort to actively involve residents of a particular community in various tasks and decision-making procedures. Such a program encourages shared responsibility, collaboration, and ownership among community members to solve their needs, problems, and goals. UiTM Cawangan Melaka supports low-income communities' economic growth, particularly those with a Kelulut (stingless bee) farming interest. Therefore, in collaboration with Yayasan TM (YTM), UiTM Cawangan Melaka opened the door for suitable individuals to participate in the Kelulutpreneur Incubator Project 2023 to enhance the quality of life for the local low-income community near UiTM. The purpose of this study is to analyse the profile of applicants and to determine suitable candidates for this project. The participant selection procedure involved a two-step screening process. This study adapted an exploratory research method through content analysis of submitted forms by the applicants. The creative profiling of applicants for the Kelulutpreneurs Incubator has offered an innovative and insightful approach to understanding the potential entrepreneurs for the program.