THE USE OF SOCIAL MEDIA, E-MAIL AND INSTANT MESSAGING AS THE PREDICTORS OF AN EMPLOYEE’S WORK PERFORMANCE

Authors

  • Ainaa Idayu Iskandar Faculty of Business Management, UiTM Melaka City Campus, Melaka
  • Ahmad Fadhly Arham Faculty of Business Management, UiTM Melaka City Campus, Melaka
  • Najiah Shohaime Faculty of Business Management, UiTM Melaka City Campus, Melaka

Keywords:

work performance, instant messaging, social media, e-mail

Abstract

Computer mediated communication tools such as e-mail, instant messaging and social
media has become common tools used to deliver messages to get prompt responses. It is
an opportunity for organizations to use and fully utilise the functions of e-mail, instant
messaging and social network to improve work performance. This study was conducted
at one of the public service departments in Malaysia with 132 number of questionnaires
distributed. The data was analysed using multiple regression. Findings showed that there
is significant relationship between the use of instant messaging and social network with
performance, whereas the results for the use of e-mail showed otherwise. This paper
provides a better knowledge and information on how to increase the work performance
of employees through the use of instant messaging and social network. The findings may
also contribute to the existing literature.

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Published

2017-12-31

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