THE INFLUENCE OF EVENT ATTRIBUTES ON SPORT TOURISM DESTINATIONS IN PENINSULAR MALAYSIA: A PRELIMINARY STUDY
Abstract
DOI:
https://doi.org/10.24191/mjssr.v21i2.7091Keywords:
Event Attributes, Peninsular Malaysia, Sporting Event, Sport Tourism, TDC TheoryAbstract
Sport tourism is widely recognised as an effective, low-cost method for marketing locations and cultures. Malaysia increased its position in this area in 2023 by hosting major sporting events, boosting its reputation as a sports tourist and holiday destination. However, research frequently fails to focus on the diverse and context-specific nature of event attributes, particularly in non-Western settings. This study fills that vacuum by investigating how event features influence tourist perceptions, visit intentions, and return likelihood in Peninsular Malaysia. To further understand these patterns, a literature review was conducted and observed from the perspective of Tourism Destination Competitiveness (TDC) Theory.References
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