APPLICATION OF THEORY OF PLANNED BEHAVIOUR ON THE SUSTAINABLE ENTREPRENEURSHIP INTENTION AMONG YOUTH IN IPOH, PERAK
DOI:
https://doi.org/10.24191/VoA.v20i2.11879Keywords:
Attitude, Subjective Norms, Perceived Behavioural Control, Sustainable Entrepreneurship IntentionAbstract
Sustainable entrepreneurship is one of the critical components of the environment, life support system, and community preservation. Therefore, in every developing country, the government will encourage people to be and participate as sustainable entrepreneurs. This study's purpose is to determine the level of sustainable entrepreneurship intention among youth in Ipoh, Perak. Additionally, this study used the Theory of Planned Behaviour (TPB) as the fundamental theoretical framework to identify the behavioural determinants associated with sustainable entrepreneurship intention among youth. This study used a quantitative method that relies on the primary data collected through survey questionnaires from 221 youths living in Ipoh using purposive and convenience sampling techniques. This study also used descriptive and inferential statistics for data analysis purposes. Based on the findings, it appears that the majority of Ipoh's youth had a high level of sustainable entrepreneurship intention. This study also found that there are positive relationships between attitude, subjective norms, perceived behavioural control, and sustainable entrepreneurship intention among youth in Ipoh, Perak. Based on the findings, limitations of the study and recommendations for future research were also discussed. This study's findings also include recommendations for providing appropriate training, expanding the application of sustainable entrepreneurship among youth, and preventing interference by actors in entrepreneurial ecosystems.
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