Drivers of Social Media Adoption among SMEs Amidst the COVID-19 Pandemic

Authors

  • Lina Nadia Abd Rahim Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management Universiti Teknologi MARA, Malaysia
  • Nur Atiqah Zakiyyah Ramlee Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management Universiti Teknologi MARA, Malaysia
  • Lennora Putit Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management Universiti Teknologi MARA, Malaysia

DOI:

https://doi.org/10.24191/abrij.v8i2.4304

Keywords:

Social media adoption, Technology, Pandemic, COVID-19, SMEs

Abstract

This study attempts to provide a comprehensive view of previous literature on social media adoption. The COVID- 19 outbreak has indirectly influenced social media usage in various events as a tool of marketing and communication platform among SMEs. Hence, social media adoption study is important in encouraging the business growth and productivity. This literature review study covers empirical studies that has been conducted on the factors affecting social media adoption in various contexts. For the literature review, meta-analysis is used to find, choose, evaluate, and combine data pertinent to the factors influencing the adoption of social media.

References

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Published

31-10-2022

How to Cite

Abd Rahim, L. N., Ramlee, N. A. Z., & Putit, L. (2022). Drivers of Social Media Adoption among SMEs Amidst the COVID-19 Pandemic. Advances in Business Research International Journal, 8(2), 57–62. https://doi.org/10.24191/abrij.v8i2.4304

Issue

Vol. 8 No. 2 (2022): October Issue

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