Drivers of Social Media Adoption among SMEs Amidst the COVID-19 Pandemic

Lina Nadia Abd Rahim; Nur Atiqah Zakiyyah Ramlee; Lennora Putit

Drivers of Social Media Adoption among SMEs Amidst the COVID-19 Pandemic

Authors

Lina Nadia Abd Rahim Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management Universiti Teknologi MARA, Malaysia
Nur Atiqah Zakiyyah Ramlee Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management Universiti Teknologi MARA, Malaysia
Lennora Putit Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management Universiti Teknologi MARA, Malaysia

Keywords:

Social media adoption, Technology, Pandemic, COVID-19, SMEs

Abstract

This study attempts to provide a comprehensive view of previous literature on social media adoption. The COVID- 19 outbreak has indirectly influenced social media usage in various events as a tool of marketing and communication platform among SMEs. Hence, social media adoption study is important in encouraging the business growth and productivity. This literature review study covers empirical studies that has been conducted on the factors affecting social media adoption in various contexts. For the literature review, meta-analysis is used to find, choose, evaluate, and combine data pertinent to the factors influencing the adoption of social media.

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Published

31-10-2022

How to Cite

Abd Rahim, L. N., Ramlee, N. A. Z., & Putit, L. (2022). Drivers of Social Media Adoption among SMEs Amidst the COVID-19 Pandemic. Advances in Business Research International Journal, 8(2), 57–62. Retrieved from https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4304