Focus and Scope

The journal aims to provide a rigorous, interdisciplinary platform for the advancement and dissemination of original research, theoretical frameworks, and practical insights that integrate Business Information Technology, Marketing, Human Resources, Business Management, and Business Policy. The journal seeks to contribute to the academic and professional understanding of how these core business domains interact to shape strategic decision-making, organizational performance, and sustainable competitive advantage in an increasingly complex global environment.

Scope:
The journal welcomes high-quality, peer-reviewed contributions—both empirical and theoretical—that address the convergence and interaction of the following domains:

• Business Information Technology: Innovations in digital transformation, IT governance, enterprise systems, data analytics, and emerging technologies that enhance strategic business capabilities.

• Marketing: Strategic marketing management, digital and social media marketing, consumer behavior, branding, customer experience, and the role of marketing in driving organizational value.

• Human Resources: Talent acquisition and development, leadership, organizational behavior, performance management, workplace diversity, and the alignment of HR strategy with overall business goals.

• Business Management: Strategic planning, operations management, leadership, entrepreneurship, organizational change, and the integration of functional areas to achieve organizational effectiveness.

• Business Policy: Corporate governance, strategic policy formulation, ethical decision-making, sustainability, risk management, and the implementation of cross-functional strategies in a competitive context.

The journal encourages contributions that adopt interdisciplinary perspectives, offer international or comparative insights, and provide actionable recommendations for business practitioners, policymakers, and scholars.