Aims and Scope

The Advances in Business Research International Journal (ABRIJ) eISSN: 2462-1838 is a peer-reviewed, open-access academic journal that provides a rigorous and interdisciplinary platform for advancing impactful, relevant, and globally engaged research in the field of business and management. ABRIJ positions itself at the intersection of digital transformation, strategic agility, and organizational development, offering a critical forum for original research, theoretical exploration, and practical insights that integrate core business domains.

The journal serves an international scholarly community, with a strong focus on insights from ASEAN, Asia-Pacific, and other emerging economies, while addressing the broader challenges and innovations facing businesses in a dynamic global landscape.

ABRIJ invites high-quality contributions empirical, conceptual, and methodological that examine the strategic convergence, integration, and impact of the following research areas:

Advances in Business Information Technology

  • Digital innovation, transformation strategies and enterprise systems
  • IT governance, data analytics, cybersecurity and emerging technologies (AI, IoT, blockchain)
  • Information systems and their role in value creation, productivity and competitive advantage

Trends in Marketing and Digital Economy

  • Strategic marketing, digital branding, e-commerce and customer experience
  • Social media marketing, consumer behaviour and data-driven marketing strategies
  • Global marketing adaptation and communication in culturally diverse environments

Development in Organizational Human Capital 

  • Talent management, leadership and organizational culture
  • Employee engagement, diversity, inclusion and workplace well-being
  • HR analytics, workforce transformation and alignment with strategic goals

Strategic, Leadership and Sustainability

  • SME development and business model innovation
  • Strategic agility, change management, and organizational transformation
  • Innovation ecosystems, startup ecosystems and digital business

Current Issues in Corporate Governance and Business Policy

  • Corporate governance, ethics, sustainability and responsible leadership
  • Strategic policymaking, regulatory frameworks and risk management
  • Public-private collaboration, ESG integration and global competitiveness