eSport Excitement as a Motivation for Entrepreneurial Intentions

Authors

  • Raslan Nordin Department of Entrepreneurship and Marketing, UITM, Puncak Alam, 43200 Selangor, Malaysia
  • Masrur Mohd Khir Department of International Business and Management Studies Faculty of Business and Management, UiTM Selangor Puncak Alam, 43200 Selangor, Malaysia

DOI:

https://doi.org/10.24191//abrij.v10i1.4343

Keywords:

entrepreneurial intent, modern generation, video games, players

Abstract

Nowadays video games has risen as the lifestyle of the modern generation, hence it is crucial to able to identify and comprehend the correlation of a video game player’s experience and its contribution to their’s entrepreneurial intent and behavior. Thus, the aim of this study is to find out up to what level the entrepreneurial intent and the main ability in entrepreneurship such as the need for success, need for independency, risk taking and productivity are associated with video games. The critical needs for a success in video games may assist in developing the behavior of the video game players. Based on other previous research findings on the advantages of playing video games, it is very inspiring to find the possibilities that these video games could have on the interventions promoting the well-being of these video game players.

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Published

31-05-2024

How to Cite

Nordin, R., & Mohd Khir, M. (2024). eSport Excitement as a Motivation for Entrepreneurial Intentions. Advances in Business Research International Journal, 10(1), 58–63. https://doi.org/10.24191//abrij.v10i1.4343

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Articles