Decisions at Marketplace Shopee on Islamic Business Ethic Perspective: Determination of Online Consumer Reviews and Rating

Authors

  • Rizky Fadjar Pakaya Universitas Islam Negeri Raden Intan Lampung, Indonesia
  • Mardhiyah Hayati Universitas Islam Negeri Raden Intan Lampung, Indonesia
  • Siska Yuli Anita Universitas Islam Negeri Raden Intan Lampung, Indonesia

Keywords:

Online Consumer Review, Online Consumer Rating, Purchase Decision, Shopee

Abstract

This study aims to prove and analyze the effect of online customer reviews and online customer ratings on purchase decisions in online shopping at Shopee. This type of research is quantitative research, and the data collection method used is a questionnaire method. This study's population is the Bandar Lampung people who worked and bought products online at Shopee. Purposive sampling technique, with a total sample of 100. The distribution of questionnaires using google forms. The data analysis tool used is Multiple Linear Regression Analysis using the SPSS 26 program for Windows. The results of this study indicate that online customer reviews and online customer ratings have a significant positive effect on purchase decision.

References

Alma, B. (2018). Manajemen Pemasaran dan Pemasaran Jasa (13th ed.). Bandung: Alfabeta.

Arikunto, S. (2013). Prosedur Penelitian : Satu Pendekatan Praktik. Jakarta: Rhineka Cipta.

Lackermair, G., Kailer, D., & Kanmaz, K. (2013). Importance of Online Product Reviews from a Consumer’s Perspective. Advances in Economics and Business, 1(1).

Sugiyono. (2010). Metode Penelitian Bisnis. Bandung: Alfabeta.

Sugiyono. (2014). Metode Penelitian pendidikan pendekatan kualitatif, kuantitatif dan R & D, cetakan ke-20. Bandung: Alfabeta.

Downloads

Published

13-02-2025

How to Cite

Pakaya, R. F. ., Hayati, M. ., & Anita, S. Y. . (2025). Decisions at Marketplace Shopee on Islamic Business Ethic Perspective: Determination of Online Consumer Reviews and Rating . Advances in Business Research International Journal, 9(2), 97–103. Retrieved from https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/5161

Issue

Vol. 9 No. 2 (2023): June (Special Issue)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.