THE ROLE OF DIGITAL TRANSFORMATION IN FACING THE BANKING COMPETITION AT BTN BANK HARAPAN INDAH BEKASI BRANCH

Authors

  • Bintang Narpati Economic and Business Faculty, University of Bhayangkara Jakarta Raya, Bekasi, West Java, Indonesia
  • Dian Sudiantini Economic and Business Faculty, University of Bhayangkara Jakarta Raya, Bekasi, West Java, Indonesia
  • Kardinah Indrianna Meutia Economic and Business Faculty, University of Bhayangkara Jakarta Raya, Bekasi, West Java, Indonesia
  • Diana Noviyanti Economic and Business Faculty, University of Bhayangkara Jakarta Raya, Bekasi, West Java, Indonesia

Keywords:

digitalization, employee engagement, organizational transformation

Abstract

This research has the purpose of measuring the impact of digitization and employee engagement on organizational transformation. The hypothesis of the study was formulated to find the relationship between organizational transformation and digitalization as well as employee engagement. A quantitative analysis was applied as a study method. Descriptive statistics and regression analysis were conducted for data evaluation. The result of this research revealed that there is a positive and significant influence between the variables of digital transformation and employee engagement on organizational transformation both in partial and simultaneously. 

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Published

2024-12-22

Issue

Vol. 10 No. 1 (2023): Volume 10 Issue 1

Section

BUSINESS MANAGEMENT

License

Copyright (c) 2023 UiTM Press

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.